The evolution of the Tech Car Emperor

The new energy vehicle technology industry in China has attracted global attention, with CATL consistently ranking first in power battery installation volume and numerous Chinese intelligent driving technology companies emerging. This is a clear symbol of the rise of China's high - end manufacturing and technology.

However, it is obviously not yet perfect. On the journey of China's intelligent electric vehicle industry towards higher levels, the most prominent symbol must be Chinese automobile products that are consumer - oriented and ultimately enter millions of households, as well as the high - end independent automobile brands forged from them.

Therefore, the birth of the AITO M9 is of great significance. In the guise of the "King of Technological Cars", it integrates all series of Huawei's technologies, from intelligent driving, Hongmeng ecosystem, intelligent chassis to electric drive, lighting, etc. It has quickly swept through the mid - to high - end new energy vehicle market and penetrated into the territory of traditional luxury cars, quickly seizing the sales championship of models priced over 500,000 yuan in 2024. This position was previously held by the BMW X5 for a long time.

However, the situation has now reversed. According to official data, since the large - scale delivery of the AITO M9 started in March 2024, a total of 200,000 units have been delivered, which means an average monthly delivery of over 16,000 units. It should be noted that this is a luxury full - size flagship SUV with an average price of 550,000 yuan. In this market, Chinese automobile brands have never achieved such remarkable results.

Some sources revealed that many AITO M9 owners choose optional configurations, "and the final price of the car exceeds 600,000 yuan."

By redefining the high - end automobile market with technological luxury, the AITO M9 has shaken the long - standing dominance of foreign brands in the high - end car market and become a vanguard for Chinese brands to break into the mid - to high - end market.

Now, the "King of Technological Cars", the AITO M9, has not stopped and is still evolving rapidly.

On March 5th, a set of official pictures of the new AITO M9 in gold - red color scheme spread across the Internet, indicating that the 2025 AITO M9 is coming soon.

It is understood that this new body color scheme is called "Golden Auspicious Red", inspired by the golden roofs and red walls of ancient buildings. It combines traditional aesthetics with modern design, exuding an air of elegance and grandeur. It is not difficult to see that by infusing Chinese technology with Eastern design, Hongmeng Smart Mobility will continue to enhance the luxury attributes of the AITO M9.

In addition, in terms of luxury configurations and intelligent technologies, the AITO M9 will also be continuously upgraded to consolidate its product strength as a "well - rounded warrior". The 2025 AITO M9, equipped with Huawei's full - stack technology, versatile and luxurious space, all - dimensional safety, and more personalized optional configurations, started pre - orders on March 6th, with a pre - sale price starting from 478,000 yuan. The small - amount pre - orders exceeded 3,800 units in one hour, and the new car will be launched in March.

Make Technology More Technological and Luxury More Luxurious

The essence of luxury cars has always been the leadership in technology. For example, air suspension and in - car refrigerators were exclusive to million - level luxury cars before they became popular in China's new energy vehicles.

However, such technologies are inherited from the industrial era. In the era of intelligent technology, luxury has been redefined, and the desirability of a brand is now led by intelligent technologies.

The AITO M9, backed by Huawei, is equipped with Huawei's full - stack technology. Huawei's high - level intelligent driving has taken the lead in realizing navigational driving that can be used across the country, bringing the future of autonomous driving into reality. At the same time, Huawei's Hongmeng cockpit, Tulin chassis, XPIXEL intelligent headlights and other intelligent technologies have also endowed the AITO M9 with an intelligent soul.

All these have enabled the AITO M9 to break through the century - old historical narrative mode and establish a new appeal for a luxury brand with intelligent technology.

Therefore, for the 2025 AITO M9, Hongmeng Smart Mobility is clearly committed to continuous improvement along the path of "technology, luxury, and personalization".

It is reported that the AITO M9 will be equipped with a total of 32 intelligent driving sensors, including 4 lidars and 3 distributed 4D millimeter - wave radars. Among them, 2 high - precision solid - state lidars on the sides and 1 high - precision solid - state lidar at the rear can achieve accurate identification and autonomous avoidance of obstacles such as ditches, steps, charging piles, fire hydrants, and roadside objects. The 3 distributed 4D millimeter - wave radars have a longer detection range and faster response, mainly for dealing with bad weather. For example, in rainy, foggy, or sandy weather, they can identify vehicles that are not visible to the naked eye, automatically brake to avoid collision risks, and ensure the safety of the vehicle in extreme situations.

Of course, hardware is just the foundation, and software is the soul.

With sufficient redundant configurations and capabilities, the AITO M9 equipped with the latest Huawei intelligent driving will charge towards L3 - level autonomous driving. This will make the future picture of driverless driving clearer.

It is worth mentioning that the intelligent privacy windows will also be a highlight of the upgrade of the 2025 AITO M9, enhancing the luxury attributes from the details.

The continuous evolution in terms of technological strength and luxury is the key to the product strength of the AITO M9 and the market secret to its rapid achievement of 200,000 sales.

Why the AITO M9 Achieved 200,000 Sales?

Most of the brands or products that have challenged the luxury car market in the past have been limited by insufficient intelligent technology and weak brand power. It is difficult for them to create a sense of technological desirability among luxury car consumers.

However, these are all strengths for Huawei.

For example, in terms of intelligent technology, since 2023, Huawei has taken the lead in promoting the popularization of high - level intelligent driving that can be used across the country in China.

With its solid technological accumulation and strong execution ability, Huawei has implemented high - level intelligent driving on the more challenging urban roads in China, which has led to a nationwide follow - up. This has also created the current prosperous situation of the intelligent driving trend in China.

In terms of brand power, as a giant in ICT technology, Huawei's leading position in China's technology field is self - evident.

Now, with the rapid rise of hardcore companies such as DeepSeek and Unitree Technology, and the continuous progress of technology companies like Huawei, the new energy vehicle industry has a global influence. Chinese technology companies have already had a global brand appeal.

In the era of emerging technology waves, the concept that technological luxury is the real luxury has deeply taken root in people's hearts.

On the premise that its technological strength and brand power are comparable to those of traditional luxury cars, Huawei excels in product experience. Huawei's Consumer Business Group, after years of fierce competition in the consumer electronics fields such as mobile phones and tablets, has developed a mature product system methodology such as IPD.

Huawei's multiple supports in aspects such as "technology, brand, and product" are the source of energy for the AITO M9 to achieve overnight success and long - term sales growth.

As long as Huawei's technological strength continues to evolve rapidly and its product system is continuously refined, the AITO M9 will continue to be empowered with luxury and make great achievements in the market.

Technology + Evolution: The New Luxury Paradigm of the AITO M9

It has only been one year since the AITO M9 was launched, but it has created a huge stir in the luxury car market with sales of over 200,000 units. This achievement is quite remarkable.

What does it mean to sell 200,000 units in one year in the market of models priced over 500,000 yuan? For example, the total annual sales of models priced over 500,000 yuan in the entire domestic car market are only maintained at more than 300,000 units. Now, the sales of the AITO M9 alone account for more than half of this market.

The rapid increase in sales not only enables the AITO M9 to stand firm in the luxury car market but also opens the door for Chinese brands to break into the luxury car market. At the same time, it further establishes a new luxury paradigm for the new energy vehicle era.

It is reported that the leaders of traditional luxury brands are now frequently visiting China to ride, experience, and study the intelligent electric vehicle products of Chinese independent brands. This is sufficient to show that China's independent luxury intelligent electric vehicles have created sufficient industrial influence.

The source of these capabilities lies in the accumulation of China's new energy and intelligent technology, the guarantee of the product system, and even the rapid evolution ability based on intelligent technology.

In terms of electrification, Chinese companies often account for half of the top 5 in the global power battery installation volume ranking, and they also account for more than 70% in the global supply.

In terms of intelligent technology, Huawei is a master in the intelligent technology industry. According to officially announced data, as a globally leading ICT solution provider and a leading enterprise in the digital field, Huawei started continuous investment in automobile intelligent and connected technologies 10 years ago, with an annual R & D investment of over 10 billion yuan and 7,000 direct R & D personnel.

Now, Huawei's high - level intelligent driving ADS 4.0 is ready to go. It is understood that its cloud computing power reserve has exceeded 10 Efops, and the annual computing power investment is in the scale of billions. This will support the rapid iteration of its high - level intelligent driving.

The biggest difference between intelligent vehicle technology and traditional fuel vehicles is its sustainable iteration, that is, its "internal vitality". Taking high - level intelligent driving as an example, once installed, it will be maintained and upgraded for life.

In addition, in terms of product and user experience, Huawei's IPD product system and integrated supply chain capabilities will also help the product strength of models such as the AITO M9 to be rapidly upgraded.

It is worth mentioning that Hongmeng Smart Mobility has announced that it will provide an optional original - factory hardware upgrade plan for current AITO M9 users. At the same time, the current models will continue to receive OTA software upgrades, demonstrating consistent attention and care for users.

"Technology + Evolution" is obviously the new luxury path defined by the AITO M9, and the product presentation of the 2025 AITO M9 is further evidence of these capabilities: it further extends and highlights its intelligent advantages, and at the same time increases the scarcity of the product with original design and Huawei's unique technology.

That is to say, in the 2025 AITO M9, the Hongmeng Smart Mobility team has more systematically created a sense of luxury.

Along the time track, the AITO M9 and even Hongmeng Smart Mobility will obviously continue to evolve rapidly with the support of Huawei's technology and organizational strength, as well as the Chinese intelligent electric vehicle industry.

The wave of intelligent electric vehicle transformation is surging, and the industrial environment is mature and fertile. This is an excellent historical opportunity for Chinese automobile brands to seize the market and rise rapidly.

Standing on Huawei's shoulders, Hongmeng Smart Mobility, with the AITO M9 as a sharp weapon, is carving out a new world for the luxury narrative of China's new energy vehicles.