With security at its core, how does Purple Bird Browser become the top choice for cross - border e - commerce?

In the past two years, "going global" has become a prominent trend. Industries across the board have started looking outward, and the willingness to expand overseas has generally increased. The slogan "Go global or get left behind" has resonated worldwide. Among them, cross - border e - commerce has become the core battlefield for countless enterprises to compete in the global market.

Calculations based on data from the General Administration of Customs show that in the first three quarters of 2024, China's cross - border e - commerce imports and exports reached 1.88 trillion yuan, a year - on - year increase of 11.5%, both hitting record highs. According to data from Adobe Analytics, online consumption during this year's "Black Friday and Cyber Monday" promotions reached a new high. The online sales on Black Friday are expected to increase by 10.2% year - on - year, reaching $10.8 billion, another record high. The entire promotion week saw an 8.2% year - on - year increase to $41.1 billion.

The importance of cross - border e - commerce is becoming increasingly prominent. With the rapid development of cross - border e - commerce, how to more efficiently manage multiple platforms and multiple stores has become one of the core issues that enterprises focus on. This also includes the security management pain points that overseas sellers face first, such as network security issues, account permission management, and store fund security issues after scale expansion.

Against this background, cross - border e - commerce browsers, which are used to help cross - border export e - commerce users with daily store operations such as multi - account management, store management, team collaboration management, and data security encryption, have emerged. After years of development, a number of outstanding players have emerged in the industry.

Ziniao Browser is one of them. With its excellent security protection capabilities, it has successfully won the recognition and trust of many industry leading giants such as Midea and Gree. 92% of top sellers have chosen Ziniao Browser as their preferred tool for operations. According to the "2024 China Cross - border E - commerce Software Service Industry Report" (hereinafter referred to as the "report") released by iResearch, more than half of China's cross - border export e - commerce stores have used Ziniao Browser.

Cross - border E - commerce Browser with Security at its Core

Due to the general need for store account security, China's cross - border e - commerce browsers have developed rapidly since their emergence. The above - mentioned report points out that although the cross - border e - commerce browser industry started later than other cross - border export e - commerce SaaS service providers and only successfully operated this business model around 2019, by 2023, about 63% of China's cross - border export e - commerce sellers were using cross - border e - commerce browsers.

The core industrial logic behind the rapid development of cross - border e - commerce browsers is that, compared with traditional operations, sellers using cross - border e - commerce browsers can, on the one hand, use more convenient operation functions in the cumbersome daily operations to improve operational efficiency, and on the other hand, enhance the operational security of cross - border e - commerce sellers. The second point, security, is the core issue.

"The interaction between cross - border e - commerce browsers and cross - border e - commerce enterprises is not much, which is determined by the customer's usage scenario. Cross - border e - commerce browsers are just tools and will not help with data analysis or revenue growth," said Dabing, a partner of Ziniao Browser. "For cross - border e - commerce browsers, the core is to do a good job in security, which is our responsibility."

Based on this, Ziniao Browser, which was officially launched in April 2018, has witnessed rapid development in recent years. From April 2019 to April 2024, the compound annual growth rate of Ziniao Browser's user scale reached 154.3%. By the beginning of 2024, the number of stores it served reached 4.25 million, accounting for about 82% of cross - border e - commerce sellers who had used browsers, ranking first in terms of user volume (Data source: "2024 China Cross - border E - commerce Software Service Industry Report").

It is understood that Ziniao Browser provides core functions such as encrypted storage of account passwords, independent and secure locking of account environments, permission settings, in - process supervision, risk early warning, traceability of operation logs, and integration of cross - border ecosystems. In the field of security protection systems, it is finely divided into two core modules: account security and store security.

Specifically, at the level of account security protection, Ziniao Browser provides a series of featured functions such as new terminal login protection, off - site login protection, and multi - terminal login protection for Boss accounts. The two - step verification function adds a "security door" to account login, ensuring that only authorized users can log in to the account and effectively preventing account theft.

In terms of store security protection, Ziniao Browser creates an independent login environment for each account and provides an access policy management function to control members' access and operation behaviors, preventing unnecessary operations and views. It can efficiently intercept possible security risks in advance, adding an "intelligent security lock" to each store. At the same time, combined with the in - process supervision function, it can capture members' operation behaviors on specified pages, intelligently generate operation screenshots, and record operation details in real - time. Once a red - line behavior is detected, an early - warning notice will be triggered immediately.

"The core update points of our product are mainly based on customers," said Dabing. "There was a case where a relatively large cross - border e - commerce company had an operation team of more than a dozen people. To facilitate employees' operation of the store backend, the company gave each operator high - level permissions. One of the operators, due to personal financial problems, changed the store's collection account to his private account. Subsequently, several large - amount sales payments of the company flowed into the employee's account. When the company noticed the anomaly, it had suffered serious economic losses. After receiving the customer's feedback, we found that this was a major pain point for users in terms of account security. So we launched an access policy template to isolate the operation permissions of members with different identities."

Dabing pointed out that Ziniao Browser's focus on security is more reflected in the details of user insights. Based on these details, the product is adjusted in real - time, ultimately making it safer for users to engage in cross - border e - commerce using the company's product. "Ziniao Browser updates its version every two weeks. This is also based on our insights into customer needs, which we take as the top priority of the product. The security function of the product should be able to keep pace with the development and change speed of customers."

The Preferred Choice for Cross - border E - commerce Sellers

Looking back at the development history of Ziniao Browser, the key to its rapid development and becoming the industry leader is to address customers' urgent needs and concerns. Initially, it was just to meet the general need of cross - border e - commerce sellers for store account security. Based on customer feedback, the account security function was continuously improved. Later, functions to help cross - border e - commerce sellers improve the efficiency of the operation process were gradually added.

"Ziniao Browser focuses on solving the basic industry needs of customers, such as account login and permission management. After these needs are met, Ziniao Browser focuses on solving the granularity problem," said Dabing. "For example, in the in - depth development of permission management, when customers need multi - device linkage for the verification codes used during login, they can be unified on Ziniao Browser and filled in with one click. The original multi - part verification can be automated and perceived through system integration."

In fact, this is also the requirement put forward by the market for cross - border browsers after continuous development: to combine technology with customer needs and explore and develop relevant technological applications that can bring more convenient and efficient cross - border e - commerce operation operations to customers.

"We also found that customers not only have the need to manage platform login accounts but also need permission management for various resources purchased at the company level, such as email, payment collection, and advertising," said Dabing. Jokingly speaking, Ziniao Browser is doing SaaS on top of SaaS, using Ziniao Browser to manage different SaaS services. "Ziniao Browser will form an ecosystem, not only building a bridge between us and customers but also becoming a bridge between SaaS and customers."

Nowadays, Ziniao Browser not only protects the store assets of cross - border e - commerce sellers but also provides convenient docking services, helping all service sellers increase their access speed by 50%, and providing efficient and high - quality services for the store operations of cross - border e - commerce sellers.

In short, on the one hand, Ziniao Browser provides services in professional security protection, team collaboration management, multi - device support, and user experience optimization for customers. On the other hand, through providing relevant business and technical support, it helps sellers with store management and operation from store opening to fulfillment. "Based on the scale of Ziniao Browser, we will build an ecosystem so that sellers can quickly and accurately find and use the tools they need on the Ziniao Browser platform. In turn, we also help sellers select some excellent products and directly recommend them to sellers, thus promoting the rapid development of the entire industry."

It is worth mentioning that Ziniao Browser also pays attention to advanced technological productivity. For example, in the wave of AI, it launched the LinkFox AI function, which solves problems such as hiring photographers, models, and PS operations required in the promotion process through functions such as AI clothing fitting, product image 2.0, image - to - video conversion, and product image design, improving operational efficiency.

Through continuous improvement in browser function development, version iteration frequency, and service granularity, Ziniao Browser has gradually formed its core competitiveness. "The security experience accumulated through continuous practice and the continuous understanding of customer needs help us create products that meet customer needs and are of the greatest value. These take time and are difficult to accelerate. The product developed through practice and continuous analysis and update based on customer needs will become the moat of Ziniao Browser," said Dabing.

With 7 years of experience in the cross - border industry, Ziniao Browser has become the preferred choice for cross - border e - commerce sellers by providing a more efficient, convenient, and secure cross - border e - commerce operation experience.

Insights from Tian Shi Tou Zhi

The basic infrastructure for cross - border services has initially taken shape, and service providers with in - depth understanding of sellers' needs have achieved leap - forward growth

Mr. Zhang Yunce, the founder of Tian Shi Tou Zhi: Since 2019, cross - border e - commerce has evolved from being unnoticed by the public to experiencing wild growth and then producing a number of high - quality sellers. During this process, numerous problems have emerged, and various needs have arisen one after another.

In any new field, for it to achieve long - term and healthy development, the construction of basic services is indispensable. This is similar to how the development of our cities and social economy depends on the construction of infrastructure such as roads, bridges, and energy.

For the cross - border e - commerce field, browsers, taxation, intellectual property, store management, cross - border logistics, cross - border payment, etc., are our "major infrastructure". Only when these major infrastructures gradually mature, become healthy, and are perfected can cross - border e - commerce achieve continuous, healthy, and long - term development; otherwise, it will only be a flash in the pan.

Fortunately, in recent years, a number of high - quality cross - border service providers have emerged and participated in this cross - border "major infrastructure" process. They not only meet the direct needs of a large number of cross - border e - commerce sellers but also play a role in correctly guiding and standardizing the healthy development of cross - border e - commerce, making great contributions.

Ziniao Browser, which our company has the honor to serve, is one of the outstanding pioneers and leaders. Ziniao's success lies not only in passively meeting the surface needs of sellers but also in deeply understanding the business pain points of sellers. It helps cross - border sellers upgrade their operations, management norms, and even business concepts such as security, enabling them to move faster, farther, and more healthily. These efforts and contributions have also made Ziniao the well - deserved preferred choice for cross - border browsers, leading the market with an absolute advantage.

About Shenzhen Tian Shi Tou Zhi

Shenzhen Tian Shi Tou Zhi Business Consulting Co., Ltd. is a brand marketing consulting service agency. Its subsidiaries include well - known new - media marketing, Dapati Culture Communication, and Effective Media Technology. It provides services to customers in areas such as brand marketing consulting, online word - of - mouth marketing, offline experience marketing, and all - media integrated promotion.

In recent years, the Tian Shi Tou Zhi team has served some leading cross - border service providers. As the cross - border e - commerce track has grown from a niche area unnoticed by the public to a popular track worth trillions, we have had the honor to witness the development process of some leading cross - border service providers. In the future, we will continue to participate in and witness the maturity and growth of the cross - border service provider infrastructure field.