"Huole Technology" Secures Tens of Millions of Yuan in Pre-B Round Financing to Provide Somatosensory Interaction Content for Apple and Samsung | HardcoreTech First Release

Written by Hu Yiting

Edited by Yuan Silai

Hardcore Keji has learned that recently, the AI hardware content platform "Hule Technology" announced the completion of a tens of millions of yuan Pre-B round of financing. This round of financing is led by the visual effects and virtual reality content provider Digital Domain. The funds will be used for R & D investment, ecological construction, and brand market expansion.

Hule Technology is a somatosensory content service platform that provides AI, XR space + cross-operating system SDK + a large number of games/entertainment for players and developers. Its products can be pre-installed in hardware APPs such as AR glasses, smartwatches, headphones, projectors, etc. The company has cooperated with more than 50 global hardware manufacturers such as Apple and Samsung, with over 4 million daily active users, covering more than 190 countries.

The smart wearable device market is growing rapidly. Data from Precedence Research shows that in 2023, the market size of smart wearable devices represented by head-mounted devices and AR glasses has reached 60 billion US dollars, and it is expected to exceed 400 billion US dollars in 2034.

When the market space for hardware products is increasing, the threshold for spatial interaction algorithms is high and complex, testing the technical level and efficiency of the development teams of major manufacturers; Currently, most smart hardware such as smartwatches are used more as tool-type products, lacking ecological content. A large number of users buy them out of novelty, but the final stickiness is weak. On the other hand, the hardware price war and one-time transactions have made the profit growth of more and more hardware manufacturers weak.

In response to these pain points, Hule Technology has developed the HooRoo XR spatial computing platform, which includes three major sections: AI sports and fitness, AI entertainment and social interaction, and AI assistant, including multiple services such as multiple sports, digital avatars, online games, and assisted medical treatment. Currently, Hule HooRoo XR has launched hundreds of somatosensory application products covering multiple scenarios such as leisure and entertainment, social interaction, dance, sports, and educational puzzles. While providing consumers with more entertainment + health spatial interaction content, it also helps hardware manufacturers find the second growth curve of profit.

Hule HooRoo XR Spatial Computing Platform, Image Source: Enterprise

Currently in the market, Switch (Nintendo), PS (Sony), and Xbox (Microsoft) are all mainstream game platforms with hundreds of millions or tens of millions of annual active users. Compared with them, the Hule XR platform has some differences. For example, users of different brand devices and different operating systems can socialize and interact online, and enjoy an immersive feedback and experience; Consumers do not need to buy expensive game consoles, and they can use spatial interaction game products through mobile phones or other ordinary smart hardware.

In addition to supplying hardware manufacturers, Hule Technology also opens API interfaces for developers to use its spatial computing algorithm model library, debugging tools, AI assistants, and application frameworks to complete the development and launch of somatosensory games within the fastest one day, reducing the threshold for XR application development.

In 2024, Hule Technology completed the settlement of the first batch of developers. In the next two years, it plans to deeply cooperate with thousands of developers and launch thousands of game products.

In terms of the founding team, the founder of Hule Technology, Zheng Fang, graduated from Harvard University and has more than 20 years of global investment and market experience. The core team of the company has many years of experience in the game industry, Internet research and development, and algorithm industry hardware.

Investor's View:

Wang Zhangle, CEO of Digital Domain, a visual effects and virtual reality content provider, said: "As the lead investor in this round of financing, we are full of confidence in the future development of Hule Technology. We are the world's largest independent visual effects company and a top VR content provider in Hollywood. We have been paying attention to the innovative application of XR-AI interaction. The XR-AI spatial computing content platform created by Hule Technology is highly consistent with our strategic direction. In the future, we will work with Hule Technology to take 'entertainment' as the entry point to jointly build a social entertainment platform in the virtual reality world and promote the development of the global XR + AI industry."