The New Direction of Cross-border E-commerce: Payment Builds the Ballast Stone.

"The world is flat, and the arena of business competition has transcended national borders." The wave of globalized business has become inevitable, and cross-border e-commerce is becoming an important bridge for enterprises to connect with the international market.

According to statistics, the global cross-border e-commerce transaction volume is expected to exceed 5 trillion US dollars in 2024. However, the complexity of this market is also daunting, especially in the field of payment and settlement. The currencies, taxes, and financial policies of different countries vary greatly. How to achieve a fast, safe, and compliant payment process has become a necessary question for enterprises to move towards internationalization.

In the complex global payment environment, cross-border enterprises are like ships sailing in unfamiliar waters, and the payment solution is the "ballast stone" that determines the stability of the voyage.

This is not only a simple technical problem but also a core consideration at the business strategy level. Once not handled properly, it may trigger a series of chain reactions such as a broken capital chain and damaged user experience, seriously affecting the long-term development of the enterprise. On January 23, Stripe and 36Kr held the offline salon "New Direction of Cross-border E-commerce · Payment Innovation and Growth Strategy 2025" in Shenzhen. This event brought together industry elites to jointly discuss how cross-border enterprises can solve payment problems and seize new growth opportunities through innovative payment solutions in the context of globalization.

Currently, one of the core pain points faced by cross-border e-commerce is how to reduce the churn rate in the payment link. At the salon, the Stripe team shared practical cases of improving the payment success rate. The shopping cart abandonment rate has always been a problem in cross-border transactions. Through AI and data analysis, Stripe helps enterprises optimize the payment process, such as simplifying the checkout page design, intelligently recommending payment methods, and automatically updating credit card verification information. These seemingly minor improvements can significantly increase the order completion rate and enable more transactions to be successfully completed.

In addition, changes in the global payment trend are also profoundly affecting the operating model of cross-border e-commerce. The rise of real-time payment in Southeast Asia, Europe, the United States, and other places has become a highlight. This payment method not only significantly shortens the transaction time but also benefits both enterprises and consumers by reducing handling fees. Stripe's real-time payment solution helps enterprises quickly access this emerging trend, allowing them to gain an advantage in the market competition.

It is worth noting that the "Buy Now, Pay Later" (BNPL) model is becoming increasingly popular and has become an effective means to increase the conversion rate of large orders. Stripe's solution not only supports enterprises to quickly deploy this payment model but also optimizes the conversion path through data feedback to help enterprises effectively stimulate consumers' purchasing power. At the salon, a corporate representative shared the successful experience of increasing the customer unit price through the BNPL model, demonstrating the direct role of payment technology in promoting business growth.

The optimization of payment is not only about improving efficiency but also related to the global construction of the brand. A smooth payment experience is a crucial step for consumers to build trust in the brand. In this regard, Stripe enables enterprises to provide a payment experience that fits the habits of local users in different markets by enriching local payment options and introducing diversified checkout methods. In addition, its tax compliance services covering more than 60 countries/regions and all US states also help enterprises easily cope with complex fiscal and tax requirements, thereby operating steadily in the global market.

In the current global economy full of uncertainties, the prosperity of cross-border e-commerce depends on the efficient collaboration of every detail. From payment to logistics, from products to brands, every link is crucial. Perhaps, true globalization is not about the size of the scale but about the smooth realization of every cross-border transaction.

The following is the summary of the golden quotes of the guests at this event:

This article comes from the WeChat official account "36Kr", and 36Kr is authorized to publish it.