Keked | Global Debut of Core Ultra 200H: How Intel and ASUS Created the Ceramic Craftsmanship "Artisan Core" PC
Ceramics are made from baked clay, and chips are derived from melted sand.
Today, the ASUS Zenbook Jingdezhen Ceramics Appreciation Event is held in Jingdezhen, the capital of Chinese ceramics. It globally launches the first batch of ASUS Zenbook 14 2025 and ASUS Zenbook 14 Duo 2025 notebook models equipped with the Core Ultra 200H (code-named Arrow Lake H) processor. At the new product tasting event, new functional aesthetic works such as the ASUS Zenbook 16 Air equipped with the Core Ultra processor are introduced. It opens a new realm in the technological aesthetic porcelain field, perfectly integrating the strong computing power of the Core chip with the ceramic material body used in the new ASUS products, jointly presenting the exquisite "craftsman" craftsmanship from the inside out.
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Gaoyu, General Manager of the Technical Department of Intel China, delivered a speech and said: "Both ceramics and chips originate from the most ordinary materials, but they create the most extraordinary products, highlighting our craftsman spirit of delving into technology and innovation. Currently, Intel Core Ultra's entire product line has entered the AI era. Through hardware hard power and ecological soft power, we are working with industrial partners to create a new era of AI computing! It is great to see the new ASUS Zenbook products as representatives of the global first release of the Arrow Lake H processor, and we look forward to bringing more excellent AI premium experiences to users with ASUS AI PCs."
Sand Grains into "Craftsman Chips", Ultra 200H "Setting a New Benchmark"
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Countless sand grains, under Intel's polishing, have become the computing power source that drives PCs, providing continuously enhanced AI PC chips for the current AI era. During CES 2025, which just passed, Intel continued to expand the Core Ultra processor family, spreading AI performance across the V, H, HX, S, and other series, and the entire product line has entered the AI era.
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Among them, the Core Ultra H series processor is based on the new Arrow Lake architecture, once again raising the high performance and user experience of high-performance thin and light AI PCs to a new level, setting a new benchmark for the high-performance thin and light AI notebook field.
The new generation of the Core Ultra 200H series is based on the new Lion Cove and Skymont core architectures, bringing a significant performance improvement. Specifically, the CPU single-thread performance has increased by 17%, and the multi-thread performance has increased by 20%. It is worth noting that not only has the performance significantly jumped, but the energy efficiency ratio of this generation of processors is also outstanding, with a 21% improvement compared to the previous generation, achieving a perfect balance between performance and energy efficiency. To meet the growing demand of users for graphics performance, the Core Ultra 200H series is equipped with a new Arc GPU, with an average game performance improvement of 22%. This means that even on thin and light notebooks, users can smoothly run 3A masterpieces and obtain an excellent gaming experience. In addition, the Core Ultra 200H's built-in Intel Arc™ graphics card with up to 8 Intel Xe cores is equipped with an XMX AI engine tailored for AI acceleration, greatly enhancing the GPU's AI processing capability, enabling the CPU, GPU, and NPU three AI engines to jointly bring up to 99 TOPS of AI computing power to the platform, a 2.5-fold increase compared to the previous generation. It can be said that the Intel Core Ultra 200H series not only has strong performance, but also achieves breakthroughs in energy efficiency, graphics processing, and AI capabilities, bringing the performance and experience of high-performance thin and light AI PCs to a new height.
In the world of AI PCs, the hard power of hardware computing power is the foundation, while the soft power of the software ecosystem is the accelerator. Intel launched the "AI PC Acceleration Program" as early as 2023 to promote the rapid development of the AI PC ecosystem. After more than a year of efforts with ecological partners, more than 200 ISVs have participated, and more than 400 AI applications have been created. The number of supported AI models has also exceeded 500, achieving a new milestone in the coordinated development of software and hardware. More importantly, Intel particularly values in-depth cooperation with local ISVs. Up to now, Intel has collaborated with more than 40 domestic partners to create, respond quickly to market changes for local models and application scenarios, and achieve deep optimization and full adaptation for models such as Qwen, ChatGLM, and Baichuan. In the UL Procyon test of the AI Image Generation Benchmark (SD1.5 FP16), the performance of ARL-H is 2.7 times that of MTL-H, and the performance improvement is very considerable.
Not only that, Intel also works closely with ISVs to create five core application scenarios for AI PCs. Focusing on user pain points, it optimizes and launches dozens of applications that are both efficient, practical, and interesting, further benefiting more users with the AI experience.
Ceramics Show "Craftsman Heart", Zenbook New Products "Aesthetic Class Representative"
At the event, ASUS released the Zenbook 14 2025, Zenbook 14 Duo, and Zenbook 16 Air based on the Core Ultra 200H series processor, innovatively integrating the new high-tech ceramic aluminum material into the body, achieving the blend of lightness, art, and technology. The craftsmanship and lightness are perfectly combined to create the unique style of the new Zenbook series. The new-generation Zen aesthetic logo: Ceraluminum™ high-tech ceramic aluminum, using a special ceramization process, innovatively applies the precision ceramics of the aerospace industry and high-end watches to the notebook body, making it both have the warm and moist aesthetic of ceramics and the light and tactile feeling of aluminum alloy, with a natural color and fine texture, reproducing the light, thin, warm, and moist beauty of the intangible cultural heritage of ceramics with cutting-edge craftsmanship.
In terms of portability, the entire machine is exquisite and lightweight, with an ultra-long battery life, meeting the needs of long-term mobile office and creative work. In addition, ASUS and Zhipu AI's end-cloud integrated large model solution jointly created the AI application "Xiaoshuo Zhidao" AI assistant. Through the excellent AI computing power of the Core AI PC processor, it can directly access the local model in the case of no network, using AI to achieve efficient learning, office work, and creation, rejuvenating the vitality of AI PCs; Continuing the technological aesthetics of ASUS Zenbook, the new generation of Zenbook has a high-quality appearance and artistic texture, interpreting the concept of technological aesthetics in multiple dimensions.
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The new ASUS Zenbook 14 Duo 2025 is equipped with two 14-inch 2.8K 120Hz OLED ASUS touch screens with excellent color expression. The innovative dual-touch screen design expands the fingertip power aesthetics with a broad vision, meeting the different usage scenarios of users. It transforms the PC form, creating an extremely excellent vision while providing five operation modes: waterfall mode/vertical screen mode/share mode/notebook mode/virtual keyboard mode, integrating technological aesthetics into the texture of life and exploring the unlimited potential of fingertips. This model is equipped with the Core Ultra 9 285H processor, providing strong AI intelligent computing power for AI PCs.
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The new ASUS Zenbook 14 2025 is equipped with the Core Ultra 9 285H processor. The simple body and high-end performance allow the AI PC to simultaneously balance long battery life, thin and light body, strong computing power, and AI experience. This model combines craftsmanship and lightness. The Zenbook 14 2025 adopts an all-metal forged body design, with the entire machine weighing approximately 1.19kg and being as thin as 13.9mm. Combined with a 75Wh large-capacity battery, it provides an ultra-long battery life of approximately 18 hours, being thin, light, portable, and extremely convenient to carry. Equipped with the new-generation Intel Core Ultra9 285H processor, it brings 99 TOPS of total AI computing power, excellent core display performance, and low power consumption and long battery life, and other high-energy performances.
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The new ASUS Zenbook 16 Air is equipped with the Core Ultra 7 processor and adopts high-tech ceramic aluminum material, fully demonstrating the ceramic aesthetics and endowing the body with a lightweight and tough characteristic. While having strong performance, the Zenbook 16 Air is also thin, light, portable, and can be held with one hand. It is easy and burden-free whether for travel or commuting.
The Year of AI PC Explosion, Moving Forward at Full Speed with Partners
According to the survey data 1 from the industry institution IDC, the shipment proportion of AI PCs in 2025 will reach 41%, almost twice that of 2024. If 2024 is the first year of AI PCs, then 2025 is the year of the explosion of AI PCs. In the second half of this year, Intel will mass-produce products using the Intel 18A manufacturing process and showcase them to customers, continuing to bring more shocks to the PC industry. Intel will sincerely cooperate with PC ecological partners such as ASUS to continue moving forward at full speed in the year of the AI PC explosion!