The restrained Lynk & Co is fully committed to families this time.

At the beginning of 2025, Lynk & Co has finally unveiled the mystery of the 900, making a second foray into the full-size high-end SUV market. However, the market has changed, and so has the usually restrained Lynk & Co.

Compared to the Lynk & Co 09 that was launched in 2021, the market space for full-size high-end SUVs in China has long passed its prime after four years.

The rear of Lynk & Co 900 (Source: Official Enterprise)

With the Ideal L9 in the front and the AITO M9 in the back, the emergence of these two hit models, coupled with the "explosive" growth of existing domestic luxury MPV products, the market for large SUVs has been strongly encroached upon. Currently, if an automaker still wants to create a full-size high-end SUV product, in addition to a strong product strength, the only way to break the deadlock is to do a good job in "differentiation".

However, "differentiation" has become an advantage for Lynk & Co, which has always been restrained in design and brand tone. Just like Volvo in the face of the three powerhouses of BBA, it can also find its own "safe zone"; the same is true for Lynk & Co. After experiencing rounds of cruel price war "encirclement and suppression", the cumulative brand sales in the first 11 months of 2024 were 239,900 units, exceeding the 205,600 units for the entire year of 2023. The success of the 08 has finally made Lynk & Co "get on the right track" in manufacturing SUVs. At the same time, the unsatisfactory sales of the 09 and the success of the Ideal L9 have also made Lynk & Co reflect and realize that "family" may be the only way out for full-size high-end SUVs to break the deadlock.

So Lynk & Co, which has "got on the right track", has chosen to make the 900 All In for families this time.

In the face of fashion and technology, Lynk & Co 900 "wants both"

In the face of increasingly similar product designs, Lynk & Co 900 takes the "less is more" concept to the extreme, being both an all-round dad and a tech-savvy man.

The main reason why most male users who choose full-size SUVs instead of MPVs at the same price is that SUVs can meet more diverse scene needs. They hope to be an all-round dad who can meet all the needs of their families inside, and a tech-savvy man who is capable and keeps up with fashion outside. With Lynk & Co 900, you can have "both".

Lynk & Co 900 (Source: Official Enterprise)

In terms of exterior design, the new model inherits Lynk & Co's new family design language - the design concept of Urban Contrast Aesthetics THE NEXT DAY. The front face is characterized by the parallel layout of the through-type headlight group and the lower front grille, and the two sides are equipped with Lynk & Co's signature "h"-shaped LED daytime running lights. The LED light group is composed of 10,192 lamp beads, supporting 32-level grayscale adjustment, giving the vehicle a high degree of recognition. In the front bumper area, the new car is equipped with an active air intake grille, creating an avant-garde and powerful visual effect.

Lynk & Co 900 (Source: Official Enterprise)

From the side, the new car has a smooth line, and the overall contour appears slender and full of a sense of power. The roof line slopes down from the rear of the B-pillar, and a floating design is adopted to enhance the sense of technology. In addition, the new car is also equipped with double five-spoke rims and red brake calipers, and provides three styles: 20-inch light-spinning rims, 21-inch light-wing rims, and 21-inch light-racing rims. At the rear of the car, the new car taillights adopt a through-type taillight group and are equipped with a smart light-flow interactive taillight, with 8 rows and a total of 2,400 lamp beads built in, equipped with a smart light language scene. The rear logo can be illuminated, which is highly recognizable after being illuminated. At the same time, an electric heaven and earth tailgate is provided to further improve the convenience of using the car.

Lynk & Co 900 Heaven and Earth Tailgate (Source: Official Enterprise)

Lynk & Co 900 Interior (Source: Official Enterprise)

For the interior, the new car offers three interior colors for users to choose from: Dawn Glow, Warm Sand Noon Sun, and Twilight Galaxy. In terms of material use, crystal texture decorative parts, suede-like fabric, suede-like PU, and Nappa leather are used. Through the combination design of these materials, a more fashionable visual effect is created. In terms of configuration, the new car is equipped with a 30-inch 6K integrated screen, with a multifunctional steering wheel and a 12.66-inch high-definition liquid crystal instrument. At the same time, it also has a 30-inch 6K rear entertainment screen. Moreover, it is built with the Orin-x/Thor high-level intelligent driving system and dual 8295 cockpit chips. The combination of these configurations further enhances the technological and luxurious feel of the interior. In terms of seat layout, the new car adopts a 2 + 2 + 2 6-seat layout.

Lynk & Co 900 Interior (Source: Official Enterprise)

In terms of power, the new car provides three power systems: 2.0T + DHT Pro + P4 motor, 2.0T + DHT Pro + dual P4 motors, and 1.5T + DHT Evo + P4 motor. Among them, the maximum power of the motor of the model equipped with a single P4 motor is 230 kilowatts, and the maximum power of a single motor of the dual P4 motor is 150 kilowatts.

SPA Evo Architecture, Creating More Flexible Space in Safety

Relying on Volvo, Lynk & Co understands "safety" better than other Chinese automakers.

In the past, Lynk & Co has reached the industry-leading level in performance control and safety through the CMA and SPA architectures. The Lynk & Co 09 can also be regarded as the safest and best-handling medium and large-sized new energy SUV. However, this attempt by Lynk & Co has not been successful in terms of sales. Lin Jie, the general manager of Lynk & Co Automobile Sales Company, pointed out at the launch event: "We realize that for users who purchase large vehicles, space is also crucial." Therefore, the Lynk & Co 900EM-P based on the SPA Evo architecture is launched to enable users to not have to make a choice between different options.

Lynk & Co 900 SPA Evo Architecture (Source: Official Enterprise)

At the same time, the SPA architecture, as a world-class architecture, has been recognized by over a million users and the market. And the current SPA Evo architecture is derived from the forward research and development, inheritance and evolution of the SPA architecture. In this process, Lynk & Co has invested up to tens of billions, specially tailored for large-scale high-end electric hybrid models, focusing on large-scale high-end hybrids with a wheelbase of more than 3050mm and a vehicle length of more than 5000mm, and is committed to bringing a more flexible space layout to users on the basis of a safe structure.

In the face of potential accident probabilities, Lynk & Co 900 continues the "wheel-throwing for life-saving" stunt and the energy-absorbing technology of the W-bending of the front longitudinal beam, making the front effectively absorb energy and better protecting the safety of occupants. The redesigned five-horizontal and six-vertical body structure can provide the battery with super-strong protection that is not touched by the outside world. It is worth mentioning that Lynk & Co 900 is not ambiguous in materials. For example, on the side of the vehicle, the hot-formed steel achieves 100% full coverage, and the industry's first integrated hot-formed double-door ring is also used. In the face of extreme collision situations, it can also bring more stable and stronger protection.

Lynk & Co 900 SPA Evo Architecture Narrow Road Crab Walk (Source: Official Enterprise)

At the same time, SPA Evo will be equipped with Lynk & Co Super AI Digital Chassis, supporting functions such as narrow road crab walk, waltz U-turn, and digital magic carpet, continuously empowering safety with technology.

2025 will be a highly "challenging" year for the Chinese full-size high-end SUV market. It is expected that more than 12 full-size high-end SUVs will be launched this year. After all, the concept that "big is good, and good is big" for Chinese users' understanding of cars will never be outdated. For family users, the mainstream car-buying group, there will be more choices for buying cars, and the competition in the full-size high-end SUV market will further intensify. The Lynk & Co 900 that is All In for families may be the only solution for Lynk & Co to enter the large SUV market.