Focus Analysis | The shortcoming of BYD is no longer intelligence.
Writer | Han Yongchang Editor | Zhang Bowen
In an era when new car launches tend to last for a whole day, the 2025 Tengshi D9 launch event lasted only one hour, including song performances and owner sharing. It can be said to be very refreshing and unique.
The new car has few changes in appearance, but the interior configuration has undergone a revolutionary upgrade. Especially, the whole series is standardly equipped with the Tian Shen Zhi Yan high-level intelligent driving, raising the car to a new level. Even among MPVs of the same level, intelligent driving has become the strength of this car.
Of course, the price of the new car is slightly higher than the old model. The 2025 Tengshi D9 has launched five DM-i versions and three pure electric versions, with a price range of 339,800 yuan to 469,800 yuan. The lowest configuration model is 15,000 yuan more expensive than the 2024 model. Of course, this has little impact on MPV audiences who are less sensitive to price.
The Tengshi D9 is not just a business MPV, but its family attribute is more prominent.
Zhao Changjiang, the general manager of the Tengshi Sales Division, once publicly disclosed a data that 70% of the D9 orders come from family users. To be more specific, 50% of the users come from the original BBA car owners, 25% of the users come from the original 6 - 7 seat SUV car owners, 15% of the users come from the original luxury fuel MPV car owners, and 10% of the users come from the original BYD car owners for additional purchases or replacements.
This also means that the purchase of the Tengshi D9 is mostly for the family scene of additional purchases, requiring comfort, large space, and greater demand for leisure and entertainment than daily commuting, and the car owners generally have a better economic condition.
If Ideal meets the first purchase and replacement needs of奶爸 cars and two - child families, then the Tengshi D9 obviously aims at the additional purchase needs in both family and business scenarios, with family users as the main purchasing force.
Although the additional purchase group does not account for the majority in the Chinese market, the Tengshi D9 still achieved a sales record of 300,000 units in the past two years, leaving behind classic models such as the GL8 and the Toyota Sienna.
Now, the 2025 Tengshi D9 with upgraded configuration has finally been launched. Can this new car continue the sales miracle of the past two years?
"Refrigerator, TV, and Sofa, Bigger than Ideal"
The 2025 Tengshi D9 has few changes in appearance, still featuring the most iconic diamond - cut front face. While maintaining its own characteristics, only minor adjustments have been made. However, the interior configuration has been upgraded significantly.
Let's start with the sofa. As an MPV model, the second row is the focus of the design.
The second row of the 2025 D9 is equipped with dual zero - gravity seats, supporting 14 - way electric adjustment, with 16 massage points covering the back and legs, and a one - click zero - gravity mode. The central aisle of the second row is widened to 170mm, which does not affect the second - row passengers and also leaves space for the third row to enter and exit.
Zero - gravity seats in the second row
The comfort of the third row has always been a pain point for MPV models. The slogan of the 2025 D9 is to make the third row comparable to the second row of a luxury SUV.
Specifically, the new car's third row can not only be electrically adjusted, but also has ventilation and heating functions, which is indeed relatively rare in MPVs.
At the same time, the third - row seat slide rail of the new car is 30mm longer than that of the 2024 model, making the interior space of the vehicle more flexible. When the items in the trunk do not take up space, the third row can be more rearward, providing a more comfortable riding experience.
Of course, the ventilation, heating, and massage functions of the driver's seat are also standard, and furthermore, it is equipped with Devialet headrest speakers, which can be used to listen to music and answer calls without affecting driving safety.
In order not to disturb the rear passengers, the driver's seat is also standardly equipped with an electric suction door. In response to the previous problem of the electric suction door pinching hands on the Internet, the 2025 D9 has specially carried out a 2 - second anti - pinch delay processing.
The TV and refrigerator of the 2025 D9 are also fully equipped. The whole vehicle is equipped with ten screens, including the most common central control screen and co - driver entertainment screen, as well as dual headrest screens and dual armrest screens in the second row. The refrigerator with a refrigeration effect that can reach minus 6 degrees Celsius also has a touch display screen.
Dual headrest screens
The three most popular features that consumers like, the Tengshi D9 has achieved full configuration and is even more generous than Ideal. Practical configurations such as the large sunroof and electric sunshade can also be seen in the new car.
Of course, these functions are in the visible places. In the invisible places, the 2025 D9 has more upgrades.
The whole series is standardly equipped with Yun Yan - C, which is still the highlight of the new car. Its preview system can sense the road surface in advance and adjust the hardness of the suspension to make the driving experience more comfortable.
In order to overcome the problem of motion sickness in electric vehicles, the 2025 D9 is also equipped with the iCCT comfort control technology. This technology is mainly used to suppress pitching and rolling during starting and braking to improve the passenger experience.
In terms of power performance, the fifth - generation DM system released by BYD this year is also used in the 2025 D9, which can achieve a pure electric range of 200 kilometers, a comprehensive range of 1100 kilometers, and a fuel consumption of 5.85L per 100 kilometers in the馈电 state.
In the pure electric version, the 2025 D9 is equipped with a 103 - degree blade battery. The whole series is equipped with an 800V high - voltage platform, and the dual - gun fast charging can achieve a 243 - kilometer range with a 15 - minute charge.
The upgrade of these configurations is equivalent to applying most of BYD's technological innovations this year to the 2025 D9, but this is not the end. Intelligent driving is the biggest highlight of this car.
"BYD's Shortcoming, No Longer Intelligentization"
When the new car - making forces are making rapid progress in intelligent driving, BYD, which has not been progressing rapidly, was once considered to be lagging behind. However, the intelligent driving function of the 2025 Tengshi D9 is more leading among the same - level models.
Three days before the launch event, BYD officially announced that its Tian Shen Zhi Yan has officially opened the map - free urban pilot (CNOA) nationwide, and the Yangwang U9, Tengshi N7, and Tengshi Z9GT will be OTA pushed in December.
The 2025 Tengshi D9 is equipped with BYD's Tian Shen Zhi Yan high - level intelligent driving and also has the ability of urban piloting.
At the launch event, Zhao Changjiang showed a video of the new car's map - free intelligent driving in a village in the city at night. On the very narrow village road, the new car is very flexible in recognizing pedestrians and irregular obstacles, and is even more smooth than most drivers with less driving experience.
Tian Shen Zhi Yan intelligent driving system
More importantly, the Tian Shen Zhi Yan system of the 2025 Tengshi D9 is not an option but a standard configuration for the whole series. Even the entry - level model has the ability of high - level intelligent driving. Zhao Changjiang said that on the 2025 Tengshi D9, the high - speed and expressway piloting can be delivered as soon as it is mass - produced, and the urban piloting will be opened in the first quarter of next year.
After the 2025 Lantu Dreamer was launched, it surpassed the Tengshi D9 in monthly sales and became the champion of the new energy MPV sales list, relying on configuration upgrades and the use of Huawei Qiankun ADS 3.0.
However, the 2025 Lantu Dreamer is priced at 329,900 - 429,900 yuan, and only the top configuration of 429,900 yuan is equipped with Qiankun ADS 3.0. The other models are equipped with the Lantu Kunpeng Intelligent Driving, which does not have high - speed and urban piloting.
That is to say, compared with the same - level models, the whole series is equipped with high - level intelligent driving, which has become BYD's advantage. Zhao Changjiang also said at the launch event that BYD has millions of data every year, and the future intelligent driving iteration ability will be faster.
In terms of parking, the 2025 D9 also supports convenient parking in all scenarios. It can automatically park in a cul - de - sac with one attempt, and the valet parking function will be OTA upgraded in the future.
In the cockpit, it is still BYD's DiLink interaction system, but the new car has achieved "six - voice zone" recognition, which is a rarely seen ability in other BYD models. In addition, functions such as the "Thousand Miles Eye" and the "Sentry Mode" are also delivered as soon as they are mass - produced on the 2025 D9.
Another very important point is that Zhao Changjiang specifically demonstrated the information privacy and security design of the 2025 D9. All the interior cameras of the vehicle can be physically turned off, and the data can be locally stored after desensitization. He also mentioned that not only the Tengshi D9 can do this, but also all the vehicles of the BYD Group have this function.
In the general trend of automotive intelligence and networking, information privacy and security will definitely become the focus of attention for car companies and consumers. BYD is already making advance planning. Especially for the business attribute of MPV models, privacy is more important, and this function is also more practical.
After the launch of the 2025 D9, the models of the Tengshi brand have been renewed again.
As one of BYD's three luxury sub - brands, Tengshi currently has four models on sale: Z9, Z9GT, N7, and D9, covering three categories of sedans, SUVs, and MPVs, with a price range mainly concentrated between 300,000 yuan and 500,000 yuan. Among them, the Tengshi D9 is the absolute sales force, with over 300,000 units sold in two years and over 90,000 units sold in the first 11 months of this year.
Now, the launch of the 2025 D9 has little change in price and the configuration has been upgraded again. Especially, the high - level intelligent driving that is standardly equipped for the whole series has made it difficult to find rivals in the MPV market of the same level.