Electric vehicles sold at the million-level, Hongmeng Zhixing enters the "no man's land" of luxury cars.

The New Goal of Chinese Automobiles: Redefining Million-Dollar Luxury with Technology.

In the million-dollar luxury car field dominated by European and American brands, a new Chinese brand has emerged: Zunjie S800.

This is a new brand under Hongmeng Zhixing, jointly created by Huawei and JAC, targeting the million-dollar ultra-luxury market. On December 19, this new car made another appearance in the CCTV News × Hongmeng Zhixing Anniversary Live Show.

Sa Beining, the CCTV host, after taking the lead in exploring the interior of the Zunjie S800, exclaimed, "Finally, I understand why the starry sky roof is the least worthy configuration to mention." Yu Chengdong, the Executive Director of Huawei, Chairman of the Terminal BG, and Chairman of the Intelligent Automotive Solution BU, described it as "a work dedicated to the era."

Can only century-old car companies build million-dollar luxury cars? Nowadays, the automotive industry has long abandoned the theory of origin and instead judges heroes by products and technology.

However, the choices provided by Chinese brands in the million-dollar luxury car field are not many.

In 2024, more than 100 new cars have been launched in the Chinese market, an increase of 10% compared to last year. Especially in the economic household car field, whether it is pure electric or hybrid, consumers have a very rich range of choices.

However, in the first three quarters of this year, among the top five in the sales list of million-dollar luxury cars in China, the most classic ones are Land Rover Defender and Mercedes-Benz S-Class, which have been on sale since the 1950s, and the youngest Porsche Panamera, which has been launched for 15 years.

For million-dollar luxury car consumers, they are almost only faced with the facelift models of these classic products. Due to the reasons of the times, in the million-dollar field, Chinese brands have few products, insufficient recognition, and sales have not yet formed a climate.

But Chinese automotive brands are breaking this situation.

It Is Necessary to Build Our Own Million-Dollar Luxury Cars

For consumers, being able to purchase a million-dollar car often means economic strength and social status. But for car companies, being able to manufacture million-dollar luxury cars is a comprehensive symbol of design, technology, and manufacturing level. The history of China's independent manufacturing of automobiles is only 68 years, and million-dollar luxury cars are a considerable challenge for Chinese brands.

In the early days, the technical level of Chinese car companies was relatively backward, relying on imported technologies and equipment. But soon, in the 1980s, through the introduction of foreign capital and the establishment of Sino-foreign joint venture car companies, China's automotive industry got on the international track and began to cultivate talents and technologies.

In the past 30 years, China's local automotive industry chain has become increasingly mature, which enables Chinese brands to have sufficient strength to seize the development opportunity of the new energy vehicle era.

At present, in the power battery field, the market share of Chinese enterprises in the global market has exceeded 60%. The total number of patent applications for motor and electric drive has also ranked first in the world. The progress of the three-electric technology has allowed self-owned brands to rise rapidly. Making an impact on automotive intelligence represented by intelligent driving and intelligent cockpit has become the core goal of self-owned brands in the next stage.

Take intelligent driving as an example. To enable a car to drive autonomously on the road safely and efficiently, in addition to the vehicle's own control, the vehicle first needs to be able to identify the environment and road information by itself. This requires the technological progress of imaging equipment such as cameras and lidar, as well as the development of the map service industry.

The automotive intelligence born under the multi-industry integration puts forward higher requirements for the capabilities of car companies. Car companies with compound capabilities will become the main force of the era.

Huawei, which has layouts in the fields of communications, chips, software, and other intelligent devices, has sufficient capacity reserves to achieve new breakthroughs in the million-dollar luxury car field.

The Zunjie S800, with a price of one million yuan, is the presentation of the latest generation of technology of Huawei.

Zunjie is an automotive brand positioned at the million-dollar level under Huawei Hongmeng Zhixing, jointly created by Huawei and JAC Automobile, and the S800 is the first car launched by Zunjie. Huawei has disclosed at the press conference that the starting price of the Zunjie S800 will exceed one million yuan.

Yu Chengdong said that the Zunjie S800 is positioned at the million-dollar level, but it is actually designed according to the standards of a car with a price of more than 10 million yuan. "It surpasses traditional luxury car brands in the sense of intelligent luxury and comfort. The Zunjie S800 will be the best-selling car in China's ultra-million price range."

A new brand can build a million-dollar luxury car, and Huawei has broken the theory of luxury car origin with its strength. Chinese brands with intelligence as the fulcrum have officially embarked on the road of million-dollar luxury in the new era.

The Luxury of Automobiles in the New Era is the Luxury of Intelligent Technology

How to judge whether a brand is luxurious? First, it can create high-level products; second, consumers recognize and invest real money to buy.

In a recent live broadcast, Sa Beining, the CCTV host, visited the interior of the not-yet-public Zunjie S800. He said, "Finally, I understand why President Yu said that the starry sky roof is the least worthy luxury configuration of this car."

The "starry sky roof" of traditional million-dollar luxury cars is no longer a highlight nowadays. In this era, design, performance, and comfort are only standard configurations for luxury cars, and the leading intelligence has become the core indicator of a high level.

Yu Chengdong revealed an intelligent core application of the Zunjie S800: the second-generation Turing platform - the Turing Dragon platform. This is a platform that Huawei has polished for five years, achieving the integration of three intelligent fields: intelligent driving, intelligent cockpit, and intelligent domain control.

This is a brand-new concept in the automotive industry.

In the past, global automotive consumers believed that the chassis of European and American car companies is more superior. Their chassis capabilities are concentrated in design, materials, and manufacturing. Materials and manufacturing ensure the hardware quality of the car, and the design can enable the chassis to have a comprehensive ability to deal with multiple scenarios and working conditions. Therefore, Europe and the United States, which have been building cars for a hundred years, have excellent basic industrial and hardware talents.

The late-developing Chinese automobiles have chosen to take a different path, bringing new technologies to the automotive industry with their own software capability advantages. What can the "three-intelligence" integration in the chassis field of the Zunjie S800 achieve?

For example, the precise control of vehicle movement. In traditional automobiles, even for million-dollar luxury cars, their braking, steering, and suspension systems work separately. But the chassis that realizes intelligent domain control can achieve precise control in the front and rear, left and right, and vertical directions of the vehicle. No matter how high the obstacle is, the suspension can make the most precise adjustment. This is the basic ability of chassis intelligence.

Intelligent driving equips the car chassis with "eyes". The chassis has changed from a bunch of mechanical parts to an adjusting machine that can detect road conditions. The car suspension can use intelligent driving sensors to see the road conditions in advance and turn the relationship between the vehicle and the road from passive to active.

The addition of the intelligent cockpit integrates the car into a whole. The sounds inside and outside the car, the seats, the large model used in the cockpit, etc., will be integrated with the chassis to create a new experience that consumers have never had before.

What breakthroughs does the Zunjie S800 specifically have? Yu Chengdong gives consumers enough expectations, such as "the concept of the sixth-generation aircraft", "the 8S design standard", "no need to touch the steering wheel anymore", "integrating the technology from aviation", "there are things that traditional oil cars in the past could not do", etc.

The Zunjie S800 is the concrete expression of the new era capabilities of China's automotive industry.

Huawei, which has layouts in six major fields including intelligent driving, intelligent cockpit, intelligent electric, intelligent networking, intelligent vehicle cloud, and intelligent in-vehicle light, has achieved technological breakthroughs in the new era of million-dollar luxury cars through integration and innovation.

After the reservation was opened, the Zunjie S800 received more than 2,000 orders within two days. Moreover, among the first batch of reservation users, more than half are well-known entrepreneurs. Yu Chengdong once disclosed that an entrepreneur friend quickly placed an order for three Zunjie S800s after the reservation was opened.

As an enterprise that has been in business for 37 years, Huawei has an excellent understanding of Chinese consumers. After achieving a brand image leap through businesses such as communications, chips, and mobile phones, Huawei has entered the minds of high-net-worth individuals in society. With such a background and marketing experience, the Zunjie S800 already has a consumer base before its release.

As the veil of the Zunjie S800 is continuously lifted, this work full of technology and sincerity will become an undeniable symbol in the history of China's automotive industry.

"China should have its own million-dollar luxury cars," Yu Chengdong, the Chairman of Huawei Intelligent Automotive Solution BU, exclaimed.

For this Zunjie S800, which has poured all of Huawei's efforts, he said, "Zunjie will represent China's ultra-high-end luxury cars, break the monopoly of traditional ultra-luxury car companies, lead Chinese automobiles from large to strong, and become a new legend in the luxury car industry."

This is not only the expectation for the product, but also the mission that an entrepreneur in the automotive industry takes as his own responsibility. With the expectations of thousands of consumers, with the automotive industry chain as the foundation and the efforts of enterprises as the path, Chinese automotive brands that are striving for million-dollar luxury cars have already seen the dawn.