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CMGE "walks on three legs", and the new content layout of the "Chinese Paladin" IP has set sail comprehensively.

小海2024-12-19 20:01
Through the "three legs" of film and television, animation, and games to cover, continuously develop and operate the "Chinese Paladin" IP.

In the second half of this year, the "Chinese Paladin" IP has once again become the focus of discussion in the industry.

Firstly, in September this year, CMGE completed the acquisition of the copyright of "Chinese Paladin" IP outside mainland China and officially obtained the global copyright of this IP. Then, at the recent "Chinese Paladin World" player meetup, Xiao Jian, the Chairman and CEO of CMGE, and Yao Zhuangxian, the "Father of Chinese Paladin", revealed the news of a new standalone official story that has been planned since the beginning of the year, triggering heated discussions among countless fans of "Chinese Paladin". This week, a new pre-release PV of the remastered version of "Chinese Paladin IV", another standalone game of the "Chinese Paladin" IP, was released, quickly climbing to the top of the trending lists on various platforms, and the video's total playback volume on all platforms easily exceeded 1 million.

In related interviews and reports, Xiao Jian once proposed that under the general market trend of amplifying the value of IP through cross-border development, film and television adaptation, and gamification, CMGE will cover the "Chinese Paladin" IP through film and television, animation, and games, and continue to develop and operate the "Chinese Paladin" IP strategy. Judging from the current achievements, this national-level IP, which is about to enter its "thirtieth year", still maintains strong vitality and influence.

With the official launch of the first open-world RPG product of the "Chinese Paladin" IP, "Chinese Paladin World", which is being prepared by CMGE, and the successive launch of derivative works such as film and television and animation in cooperation with major head manufacturers, perhaps at this thirtieth-anniversary node, the "Chinese Paladin" IP will have another "big year". And the player attention gained through the remastered version of "Chinese Paladin IV" may also form a linkage effect with "Chinese Paladin World" and the new standalone official story, helping CMGE break through in the PC and console game market.

"Chinese Paladin IV" Remastered Edition - PV Screenshot

The New 30 Years of the "Chinese Paladin" IP: Seeking Changes while Continuously Evolving

At the recent "Chinese Paladin World" player meetup, the "Chinese Paladin" IP revealed the planning of a new standalone official story, and it will choose one from the remastered version of "Chinese Paladin I" and a new standalone work for project establishment. Yao Zhuangxian introduced that the remastered version of "Chinese Paladin I" will use the latest technology to re-interpret the classic plot; while the other one will be presented in the form of a new trilogy of the official series, with the same protagonist completing a complete adventure spanning three works to present a more complete story of the "Chinese Paladin" IP. Which direction to proceed with in the future will be decided after collecting the feedback from the fans.

As the chief producer of the "Chinese Paladin" IP, Yao Zhuangxian said that the "Chinese Paladin" IP has a timeline covering all previous "Chinese Paladin" works in its setting. Yao Zhuangxian and his team will ensure the positive continuation of the worldview, plot, and character settings in official works, film and television animation derivatives, and related authorized works, so that all characters can follow the original settings, and at the same time, more possible directions can be provided for the development of future stories. "Chinese Paladin World" and the new standalone works will also follow this principle to present the "Chinese Paladin" in the best way to the fans.

But at the same time, the "Chinese Paladin" IP is also actively seeking changes in the face of the development of the times and the environment. Yao Zhuangxian believes that one of the important factors that the "Chinese Paladin" continuously attracts users is the unique classical romantic emotional element of the "Chinese Paladin" IP. Romance never goes out of style, but the rhythm of convey romance will be very different from that of twenty or thirty years ago. The "Chinese Paladin" IP will keep pace with the times while maintaining a positive three views. Nowadays, the domestic animation industry is developing rapidly, and excellent domestic animations such as "Soul Land", "Battle Through the Heavens", and "Scissor Seven" have been successively launched. The "Chinese Paladin" IP is also working with excellent partners to produce the animated series version of "Chinese Paladin III". It will introduce the story of "Chinese Paladin" to animation users through optimizing the old story plot in an animation way to win over users in the animation era.

At the same time, Yao Zhuangxian also said that the open-world game mode, which emphasizes the autonomy of players and the non-linear plot development, is also very attractive to young users nowadays.

"Chinese Paladin World" Will Shoulder the Mission of Connecting the Past and the Future of the "Chinese Paladin" IP

As the first open-world RPG game of the "Chinese Paladin" IP, in the view of CMGE, "Chinese Paladin World" is a gameplay carrier that can integrate the worldview of "Chinese Paladin" and the people, events, and objects of previous "Chinese Paladin" generations, and can be expanded and extended in the long term. It is reported that "Chinese Paladin World" is positioned as a strategic project within CMGE and plays a connecting role in the development of the "Chinese Paladin" IP. It inherits the nine official works of the "Chinese Paladin" IP, sorts out the development context of "Chinese Paladin" spanning thousands of years, and connects the game plots of previous generations; it paves the way for the new official work of the "Chinese Paladin" IP and leads to the content of the next standalone work. At the same time, some popular gameplay in "Chinese Paladin World", such as flying with the sword and exploring the open world, will also be combined and applied in the new standalone work.

By making the "Chinese Paladin" IP an open-world game, CMGE has created a work with distinct characteristics and high recognition - "Chinese Paladin World". It is a seamless open-world with an area of 384 square kilometers, composed of the romantic and beautiful panoramic view of the Jiangnan region, the majestic Mount Shu, the mysterious Miao territory, and other areas. It deeply integrates the profound Chinese traditional culture content, fully demonstrating the fantasy aesthetics and romantic feelings of Eastern culture. Combined with the worldview setting of the "Chinese Paladin" IP, the production team has established the core concept of "Everything Has a Spirit". Players will encounter a wide variety of creatures with different habits in the game, and travel with classic and new original characters of "Chinese Paladin" to explore the Eastern romantic fantasy world.

The classic Spirit System of the "Chinese Paladin" IP has undergone a new content upgrade after combining the high freedom experience characteristics of the open world. The Spirits that players subdue can not only provide strong support in multiple aspects such as exploration and puzzle-solving, but also play a decisive role in the combat system. In the initial release version of "Chinese Paladin World", the Spirits and characters will be deeply bound, and the coordination and combination effect between the two will also be exponentially improved. The influence of the Spirits will be on par with that of the game characters.

For example, when the player controls the character to perform a combo, the Spirit can automatically judge and release the most suitable auxiliary skill according to the rhythm of the combo and the state of the character, such as releasing a skill to stun the enemy at the key node of Wang Xiaohu's multi-stage combo to interrupt a powerful attack, or adding a shield for Zhao Linger to provide a more comfortable output environment. This real-time adjustment experience according to the combat situation will greatly enhance the strategic and tense nature of the combat. At the same time, with the addition of more classic characters of the "Chinese Paladin" IP, more strategic combinations will be derived between the card corners of different Five Spirit attributes and the Spirits.

When not in combat, the interaction between the Spirits and the characters also makes the experience of the Spirit System more rich. For example, the Spirits will also make different reactions according to the behavior of the characters. When the character practices a special skill, the Spirit may provide unique practice suggestions; when the character explores a mysterious ruin, the Spirit will use its own ability to help the character deal with danger or discover treasures.

At the same time, in the big world, every monster race will have an advancement. At first, it may be a small lotus. With the passage of practice time, it will gradually mutate into the first, second, and third stages. For some races with relatively strong energy, there may even be the fourth stage. The monster races will also migrate according to factors such as weather, plot, and season. The Spirits will have a deep background and rich personal stories, and even have their own ecological chain and habitat. It is expected that there will be nearly 100 monsters of different shapes in the initial release of "Chinese Paladin World", and the number will quickly expand to more than 200 in a short period of time, and it will continue to expand in the future.

The Spirits are no longer the traditional "game props" that only perform fixed operations according to instructions, but a powerful catalyst and driver with their own consciousness, able to grow with the players and deeply participate in product exploration, puzzle-solving, and narrative. Through the differentiated "Xianxia Paru" gameplay, "Chinese Paladin World" has successfully found its "footing" from the "Paru-like" craze that emerged in the past two years.

Moreover, from the "Swordsmithing Record" version development dynamics officially released by "Chinese Paladin World", the game has been committed to creating a more immersive and free experience. "Chinese Paladin World" has a unique design method from the initial flow experience to the later in-depth content cycle.

In the early stage of the process, the production team will adopt a fairy-tale-like opening and a good experience to adapt to the current users' pursuit of product quality. Leaving the first impression of the Eastern romantic fantasy world. According to the official introduction, the game will add a wonderful performance in the early stage. Players can start an ultra-high-specification Boss battle with the classic characters of previous generations. At the same time, the core contents such as Spirit combat, flying with the sword, and "Chinese Paladin" narrative will also be shown to the players in the early stage, allowing the players to contact and accept them in advance, generating a stronger perception of the "Chinese Paladin" flavor and laying the foundation for the subsequent exploration.

In terms of freedom, the production team has also opened up extremely diverse choices. The different types of player groups in the current market are subdivided to the smallest. In the initial release version of "Chinese Paladin World", the main storyline, the three-dimensional branch storyline, and other contents will be adjusted to a storyline card mode for players to freely choose, allowing players to freely choose to experience different storyline chapters or freely explore and take pictures in the big world according to their own preferences and interests.

Moreover, the single-player and multiplayer experience of "Chinese Paladin World" supports free switching. Players who prefer single-player, players who prefer multiplayer, and even users who have a strong interest in both single-player and multiplayer can obtain a customized game experience in "Chinese Paladin World". In terms of multiplayer gameplay, some bolder and more unconventional attempts will also be made under the premise of fitting the worldview of "Chinese Paladin".

It is also worth noting that CMGE is determined to invest heavily in the development of "Chinese Paladin World", not only to fulfill the long-cherished wish of "Chinese Paladin" fans, allowing users to immerse themselves in the charm of the "Chinese Paladin" IP and accompany "Chinese Paladin" fans and the majority of game players for a long time; at the same time, it also has far-reaching significance for the company's own development and the planning and layout of the "Chinese Paladin" IP. The successful launch of "Chinese Paladin World" indicates that CMGE is moving towards