In the pure-blood Hongmeng era, understand the "Evolution Theory" of Huawei tablets.
In 2010, when Apple released the first tablet computer iPad, Jobs regarded it as "a magical and revolutionary device". At that time, the iPad, as an intermediate product between smartphones and laptops, was promoted with its core positioning as handling tasks such as web browsing, email, photos, videos, etc.
However, it is precisely this "light office" positioning that makes it difficult for the tablet market to avoid being sandwiched between mobile phones and PCs. Because with the evolution of the operating system, the vertical development of professional office software, and the implementation of 5G communication technology, The "light office" experience of simply handling web pages, emails, and photos can no longer meet the productivity development requirements of this era.
Especially when the epidemic has disrupted the traditional office scene, there are still countless user needs in professional fields that cannot be met with a single tablet. Coupled with the irreversible historical trend of large-screen smart terminals, tablets have not only lost to the PC market with slow innovation in the battle for user attention, but also to the rapidly growing foldable screen phones.
But now, with the arrival of the native Hongmeng operating system, the professional work experience at the PC level is moving towards a wider range of tablet terminals, and a productivity transformation in the digital economy era is hidden in this software and hardware reconstruction.
When the native Hongmeng operating system lands on Huawei tablets, why should your next tablet just be a tablet?
When the PC-level experience comes to the tablet, why should the Huawei MatePad Pro just be a tablet?
When the tablet, which used to simply carry the function of audio-visual entertainment, moves towards the users' high-frequency life scenes and high-value-added work links, the era revolution of new-quality productivity has already occurred on the Hongmeng tablet.
For example, in the field of industrial design, as Made in China gradually realizes the transition to Created in China, industrial design, the most value-added potential link in the manufacturing industry value chain, has become a career development choice for the new era crowd. According to incomplete statistics, in China, there are 300,000 industrial designers in Guangdong Province alone.
Even though industrial design software such as CAD and EDA is becoming increasingly mature, the growing group of industrial designers still faces many pain points in use.
From the limitation of the mobile terminal screen that makes it impossible to display complex product details and design drawings, to the inability of the hardware performance of the processor and graphics card to support the operation of complex 3D design software, to the touch-based interactive input that still cannot be compared with the traditional mouse and keyboard, and the incomplete functions of the mobile terminal, such a tablet has always been unable to break through the productivity revolution.
However, based on the native Hongmeng operating system, Huawei, in collaboration with the third-party ecological partner - Zhongwang Software, a domestic All-in-One CAx (CAD/CAE/CAM) solution provider with more than 20 years of technical accumulation, has developed the Zhongwang CAD Hongmeng version after polishing 1.4 million user scenarios, which can have the same full-featured and design experience as the desktop version.
First of all, it is consistent in UI. The Zhongwang CAD Hongmeng version adopts a large-screen layout with complete toolbars, menus, and functional areas. With the hardware combination of the smart magnetic keyboard and the Huawei StarFlash mouse, designers can also perform complex desktop-level designs and smooth viewing of drawings.
At the same time, the Zhongwang CAD Hongmeng version not only retains the classic operating interface and drawing function commands of the desktop version, but also achieves a consistent experience with the PC in document compatibility, and is compatible with DWG/DXF/DWF/DWFX files. By accessing the system-level capabilities of HarmonyOS Next, design files can also be seamlessly transferred and continued on different new Huawei MatePad Pro 13.2-inch tablets, ensuring that designers' creative thoughts are not interrupted.
In the field of mind mapping, there is also a fragmented experience between the tablet as the mobile terminal and the computer as the PC terminal. Due to the screen size and functional limitations of the mobile terminal, traditional mind mapping software often has problems with inaccurate drawing of lines and graphics on the mobile terminal. Considering the user volume and cost issues, developers have not developed more advanced functions such as function formulas and graphic drawing on terminals such as tablets and even mobile phones.
More importantly, there may be problems with file format compatibility between the mobile mind mapping software and the desktop software, as well as between different mobile terminals. But these pain points have been solved with the help of the native Hongmeng tablet - the new Huawei MatePad Pro 13.2-inch.
Based on the native Hongmeng operating system, Huawei, in collaboration with Wondershare, a new-generation digital creative enabler, has created the EdrawMind Hongmeng version and the EdrawMax Hongmeng version, which were launched on Huawei tablets at the first time, bringing users a powerful desktop-level drawing and charting experience.
These mind mapping software can achieve a desktop-level professional experience - from a clear presentation of the toolbar on the desktop-level UI to facilitate precise user interaction, to supporting full drawing functions to meet users' personalized drawing needs, to multi-terminal creation and cloud storage to achieve efficient collaboration and cross-terminal editing.
It is worth mentioning that with the AI capabilities of the native Hongmeng, the EdrawMind Hongmeng version can help users efficiently and intelligently organize their thoughts and record inspirations; and the EdrawMax Hongmeng version can also draw flowcharts, tables, timelines and other popular graphics with one sentence from the user.
Then there is the WPS Office software that countless workers will use.
According to the data from Kingsoft Office, as of December 31, 2023, the monthly active device number of the WPS Office PC version is 265 million, with a year-on-year growth of 9.50%, while the monthly active device number of the mobile version is 330 million, with a year-on-year growth of 0.61%. This huge gap in the growth of monthly active users actually represents that the mobile version of WPS Office is often an "emasculated version" of the desktop version, with inherent disadvantages in experience.
This is why, as a leading one-stop office service platform in China, Kingsoft Office actively embraces the native Hongmeng ecosystem and completed the development and launch of the WPS Office Hongmeng version at the first time, bringing a powerful, comprehensive and intelligent desktop-level office experience to Huawei tablets.
Whether it is an extremely simplified interface, the incomplete core functions, or the inability to handle a large number of data tables, all these have led to a fragmented experience of WPS Office on different terminal devices. And Huawei, in collaboration with the third-party ecological partner Kingsoft Office, has created the WPS Office Hongmeng version, attempting to solve the long-standing problems faced by the office software trio on the mobile terminal by bringing a desktop-level document processing experience to users on the tablet.
First of all, it is the desktop-level layout. The WPS Office Hongmeng version restores the interface layout of the desktop version on the Huawei tablet. The toolbars at all levels are clearly visible in this large-screen perspective, and users can seamlessly switch between the computer and the tablet; secondly, it 1:1 restores the full-featured toolbar of the desktop version, including text, presentation, table and PDF editing capabilities; and thirdly, it is the unified account and service, which not only supports Huawei account login, but also allows the existing value-added services under the personal account to be directly used on the WPS Office Hongmeng version.
It can be said that the WPS Office Hongmeng version running on the new Huawei MatePad Pro 13.2-inch is fully in line with the PC standard. And with the full-scene AI support brought by the native Hongmeng operating system, the WPS Office Hongmeng version can also realize functions such as AI document writing, AI PPT generation, cross-device intercommunication (gallery, photography) and cross-device copy and paste.
It is worth mentioning that with the maturity and implementation of the end-side AI, the tablet will also be endowed with a stronger information processing ability. With the support of the Pangu model, the Xiaoyi intelligent agent becomes more intelligent and efficient.
Through functions such as feeding Xiaoyi, screen recognition dialogue, and Xiaoyi memory, today's Xiaoyi can not only understand complex problems, but also recognize users' colloquial descriptions, and even help users recall and record important matters. It can be said that with the support of the Xiaoyi intelligent agent, Huawei tablets have redefined the human-computer interaction of the tablet terminal.
From industrial design to mind mapping to document processing, these professional-level productivity tools require a desktop-level file management mode. For this reason, the new HUAWEI MatePad Pro 13.2-inch also supports PC-version file management. It not only supports a new fuzzy search function to achieve accurate file search, but also can create new files within the file management and quickly save within the application, thereby restoring the desktop-level file management experience.
In addition to the application software ecosystem that is comparable to professional PCs, the new HUAWEI MatePad Pro 13.2-inch also introduces the free multi-window and panoramic multi-window of the PC terminal.
For example, based on the strong support of the native Hongmeng system, the free multi-window mode can support multiple application windows to run simultaneously and allow users to quickly switch tasks in the background. For users in the office scene, this mode will greatly improve the efficiency of users when simultaneously processing documents, searching for information, and conducting video conferences.
In the panoramic multi-window mode, users only need to hold the application at the bottom and slide it up to the multi-window entrance in the middle of the top to activate the panoramic multi-window mode in one step, thereby achieving the rapid triggering of multiple tasks. For example, for shoppers who need to compare prices on multiple platforms to be meticulous, they can also simultaneously open e-commerce applications such as Pinduoduo, Taobao, JD.com, and Douyin on the large tablet screen to search and compare prices for the products they want.
In fact, the traditional tablet's interaction mode, which is completely based on the mobile phone operating system, is often inefficient when dealing with high information density and multitasking, while the HUAWEI MatePad Pro 13.2-inch's nearly PC-level flexible control and free background switching solve this problem.
When Hongmeng opens, everything grows. The reason why Huawei can collaborate with third-party ecological partners such as Zhongwang Technology, Kingsoft Office, and Edraw to achieve a professional PC-level productivity leap on the tablet terminal is precisely based on HarmonyOS Next, an all-scenario operating system for the Internet of Everything.
As early as November 21, after the mobile phone, Huawei announced the news that the tablet that supports the upgrade to the native Hongmeng system will be the first to debut at the Mate brand event. It should be noted that this is the first time that Huawei has extended the Hongmeng operating system to the tablet field. Just as He Gang, the Chief Executive Officer of Huawei's Terminal Business, mentioned on the social platform that day, "The new tablet can realize the one-click startup of office productivity and will reconstruct the interaction experience with the help of the native Hongmeng system."
As the world's third-largest mobile operating system after Apple's iOS and Android, HarmonyOS Next has achieved full-stack independent research and development at the bottom layer of the operating system. Based on this full-stack independent research and development operating system base of HarmonyOS Next, the new HUAWEI MatePad Pro 13.2-inch has achieved a software and hardware reconstruction of the tablet experience in terms of interaction, ecology, AI, and hardware.
At the hardware level, in addition to being equipped with a smart magnetic keyboard and a super-ten-thousand-level pressure-sensitive stylus, the new HUAWEI MatePad Pro 13.2-inch is also equipped with a flexible OLED Yunxi Soft Screen. This flexible OLED screen with a maximum screen-to-body ratio of 94% can restore the true colors of the work to a great extent through Huawei's self-developed natural light perception display technology.
Not only that, the soft light version also debuts with a flexible OLED Yunxi Soft Screen, combining exclusive display technology and nano-etching technology to eliminate 99% of the environmental interference light on the tablet surface. In outdoor strong light and indoor point light source scenarios, the flexible OLED Yunxi Soft Screen can achieve a better anti-glare effect. At the same time, the nano-scale uneven texture on the screen surface can also increase the damping feeling during the writing and drawing process of users who are naturally talented in drawing, which is closer to the real experience of paper creation.
It can be seen that The new HUAWEI MatePad Pro 13.2-inch has turned the tablet, which was once an alternative product, into an irreplaceable professional productivity tool in the digital economy era. When the new-quality productivity becomes the core of the digital economy era, an era standard of "professional mobile office" has been established with the advent of the new HUAWEI MatePad Pro 13.2-inch.
When the native Hongmeng lands on the Huawei MatePad Pro, how will the tablet market usher in a new chapter of recovery?
For many years, a common proposition that has always plagued consumers and manufacturers is: Is the tablet a false demand?
As a product between the two super terminals of smartphones and laptops, the tablet computer, under the double blockade of the rapid development of foldable screen phones and the thinning of PCs, has been criticized for "productivity before purchase, iQiyi after purchase" for many years.
It is undeniable that any electronic device with a highly revolutionary form will set off a round of consumer frenzy at the beginning of its launch. But when the novelty fades, people begin to rationally realize whether a product gathers dust determines whether it is a device they really need.
Compared with the smartphone industry that has developed for more than 30 years and the PC industry that has developed for more than 40 years, the tablet market, which only迎来 rapid development after going through the early stage of concept exploration and commercialization starting in 2010, still appears young. (注:“迎来”可翻译为“usher in”,但此处“迎来快速发展”的表述不太符合英文表达习惯,可调整为“开始快速发展”,翻译为“began to develop rapidly”。)
Now, after about ten years, with the continuous investment of domestic and foreign manufacturers in the tablet industry, a stable market pattern has now been formed. Although the overall sales volume of the tablet market has continued to decline since 2015, the reason behind it is that the products launched by tablet manufacturers who follow the trend and imitate have not really solved the needs of users. A market confusion of whether it is an "enlarged version of the mobile phone" or a "reduced version of the PC" has always persisted.
However, just when the market fatigue has caused manufacturers' confidence to wane, Huawei still firmly adheres to the annual product update. Especially the MatePad series, which is positioned as a high-end flagship. From the首发 of the