Zhou Leiya, Executive Director of Kerui Development: The correct spatial site selection is an amplifier of corporate profits | WISE 2024 Business King

From November 28 to 29, the two-day 36Kr WISE 2024 Business King Conference was grandly held in Beijing. As an all-star event in the Chinese business field, the WISE Conference has now reached its twelfth session, witnessing the resilience and potential of Chinese business in an era of constant change.

2024 is a year that is somewhat ambiguous and characterized by more changes than stability. Compared to the past decade, people's pace is slowing down, and development is becoming more rational. 2024 is also a year in search of new economic momentum, and new industrial changes have placed higher demands on the adaptability of each entity. This year's WISE Conference takes "Hard But Right Thing" as its theme. In 2024, what is the right thing has become a topic we are more eager to discuss.

On that day, Zhou Leiya, the Executive Director of Kerui Development, brought a thematic sharing titled "The Right Spatial Decision Allows Enterprises to Earn Two More Years of Profit".

The following is the speech content, edited and compiled by 36Kr:

Dear guests, friends both offline and online, hello! I'm very glad to be able to share the story of Kerui at the 36Kr WISE Business Conference. The theme of my sharing today is "The Right Spatial Decision Allows Enterprises to Earn Two More Years of Profit".

Why this theme? This is a very crucial issue that many enterprises tend to overlook. We believe that the spatial location selection of an enterprise is not simply a logistical problem, but an amplifier of the enterprise's profits. Because the correct spatial location selection will directly affect the operation and profit margin of the enterprise.

Zhou Leiya, Executive Director of Kerui Development 

Many enterprise managers hand over the enterprise location decision to the logistics department or assistants to handle, considering it as a fixed cost. But in fact, we have found that opportunities and costs, especially the spatial cost, are not fixed. There are many vivid examples around us. For instance, there is an enterprise that struggles to reduce costs and increase efficiency, but the rent of the office building of the same quality across the street is only one-third. My very good friend has rented in the same office building for ten years, but he doesn't know that the rent of his office building has dropped from three hundred to two hundred, thus losing a profit margin of 2.4 million yuan per year in vain.

In response to these pain points, we established the company Kerui, dedicated to providing all enterprises with a complete spatial solution and the most suitable spatial solution. How to make the correct spatial decision? Kerui positions itself as the spatial planner and profit protector of enterprises, and is committed to providing all enterprises with the lowest-cost and most correct spatial decision. Next, I will share with you through the case that Kerui has just completed this year.

Cheung Kong Graduate School of Business settled in Dongcheng District this year. We completed a 1.5-billion-yuan case in six months, achieving the satisfaction of the Cheung Kong Graduate School of Business, the Dongcheng District Government, and the property owner. What standards should the correct spatial decision meet?

First, it must be to find the right place. The right place means not only meeting the current needs, but more importantly, meeting the space for future development and change. This is also the case for the Cheung Kong Graduate School of Business. It not only needs to meet the teaching, communication, and academic needs, but also needs to meet the future scalability. Therefore, through the powerful enterprise network of 36Kr, including the big data platform, Kerui precisely screened the high-quality properties in the whole city and completed the 1.5-billion-yuan transaction. In this process, we helped the Cheung Kong Graduate School of Business establish indicators such as the core area, convenient transportation, and cultural implications, and quickly locked them.

Zhou Leiya, Executive Director of Kerui Development

Second, it is necessary to clarify how to use it. In addition to these strict indicators, the case of the Cheung Kong Graduate School of Business also needs to meet the spatial use solution. In addition to providing the location selection, Kerui also helped the Cheung Kong Graduate School of Business establish a full-service plan including classroom function design, engineering due diligence, and legal due diligence, providing a spatial use plan around its strategic goals to achieve the highest efficiency of the overall future spatial use.

Third, it is necessary to create long-term value. Assisting an enterprise in location selection is not just a matter of location, but more importantly, it is to help it link upstream and downstream resources and lock the spatial development around the long-term goal. In the case of the Cheung Kong Graduate School of Business, on the one hand, we need to meet the spatial teaching needs, and more importantly, we need to meet the temperament of the Cheung Kong Graduate School of Business. Therefore, we inventoried the future planning and plate characteristics of the core area of Beijing and carefully selected such a place that is not only close to the former residence of Cao Xueqin, but also has the K11 Art Shopping Center and top-level art villas, which is in line with the temperament of the Cheung Kong Graduate School of Business and also meets its academic and commercial environment.

So, how to make the correct spatial decision? First, it is necessary to seize the best location. For the Cheung Kong Graduate School of Business, we need to choose the best location for it according to its temperament to meet the future strategic planning. Second, it is necessary to obtain the best policy. Because enterprise location selection is often accompanied by policy games, in the service process of Kerui, in some projects, especially in the government parks, we will help enterprises obtain the best preferential policies, including tax reduction and exemption, and rent reduction and exemption.

Third, it is necessary to cut off the under-the-table transactions. Because the area is relatively large and the interests are relatively high, enterprise location selection is often accompanied by some gray spaces. In Kerui's view, this seriously damages the interests of enterprises. Therefore, Kerui adheres to the principle of a sunny commitment. We issue a sunny commitment for enterprises to help them carry out transparent and efficient spatial services.

Dear guests, Kerui is committed to solving all spatial problems of enterprises and quickly delivering solutions that exceed expectations. More importantly, relying on the enterprise network of 36Kr and the commercial real estate resources of RET Ruiyide, Kerui can cover first-tier and second-tier cities across the country to provide customers with full-coverage spatial services. Kerui believes that the correct spatial decision is to be transparent and efficient, helping customers earn two more years of profit. Thank you!