A new batch of the most popular shopping malls in the country has been replaced!

October is one of the most vibrant months in the commercial real estate circle of the year.

The government generously issues consumer vouchers, and major shopping centers compete fiercely, making every effort to strive for the year-end KPI. During the National Day Golden Week, there are numerous heavyweight SP activities, and the rampant material desires have pried open the "money bags" that have been tightly held for a long time; the autumn aesthetic displays full of novelty, creative IP exhibitions, and characteristic markets that never cease to amaze are competing to be the "most eye-catching".

Crowds are flocking to shopping malls, driving the average daily passenger flow of the national opened shopping centers in October to increase by 4.95% compared to the previous month. Among them, the eight key cities (Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Hangzhou, Wuhan) increased by 2.92%, which did not outperform the national average.

The "October Popular Shopping Center Ranking List" jointly released by Winsun Tech and Gaode Map. Among the 160 listed projects in the eight cities, 26 are new listings, and the remaining 134 are projects that were on the list in September. Although the rankings fluctuate, the overall strength is strong.

Source: Winsun Cloud Think Tank

Source: Winsun Cloud Think Tank

Source: Winsun Cloud Think Tank

Source: Winsun Cloud Think Tank

Source: Winsun Cloud Think Tank

Source: Winsun Cloud Think Tank

Source: Winsun Cloud Think Tank

Source: Winsun Cloud Think Tank

(Note: Some department stores are added to the October list. Due to their similar operation methods to shopping centers, they are included in the evaluation system.)

01

City PK: Shanghai makes a comeback to become the first, Shenzhen, Guangzhou, and Beijing firmly hold the top 4

In the October list, the average popularity index of the 160 popular shopping centers in the eight key cities across the country is 6.07. Looking closely at the ranking of the eight cities, Shanghai and Shenzhen have significantly improved compared to September. Shanghai has made a "big reversal" from the 8th to the 1st, and Shenzhen has jumped from the 4th to the 2nd; Guangzhou and Beijing firmly hold the top 4.

Source: Winsun Cloud Think Tank

The tourists who flocked to Shanghai during the National Day holiday have driven the popularity of shopping centers in Shanghai to rise generally in October. According to the consumption data of the "Eleventh" Golden Week released by Meituan, the in-store consumption of life services in the country has increased by 41.2% year-on-year, among which Shanghai leads the country in terms of consumption scale.

Before the National Day, Shanghai invested 500 million yuan of municipal financial funds to issue "Le·Shanghai" service consumer vouchers in four fields including catering, accommodation, movies, and sports, with a significant drainage effect.

During the National Day holiday, the total offline passenger flow of 36 key business districts in Shanghai reached 34.49 million person-times, an increase of 9.8% year-on-year. The passenger flow of 25 business districts has increased, and the passenger flow of some business districts has increased by more than 10% year-on-year.

02

The competition for the TOP1: in77 successfully defends the title, and the top spots in 3 cities have changed

In the "October Popular Shopping Center List", Hangzhou Hubin Yintai in77 once again won the first place, continuing to be the only player among the 160 popular shopping centers with a score of more than 9 points. Its position as the king is difficult to shake.

Source: Winsun Cloud Think Tank

Situated in the Xihu Scenic Area with a huge flow of tourists, the "Xizi Corridor Bridge" of Hangzhou Hubin Yintai in77 is a new check-in point in Hangzhou - during the day, it is an immersive naked-eye 4D real-life interactive screen that continuously plays the promotional video of Hangzhou, with words like "I'm in Hangzhou" and "I'm in Xihu" flashing; at night, the large screen transforms into a suspended "dream theater", presenting artistic performances such as music, dance, and opera, bringing an audio-visual feast to tourists and driving the continuous leading position of the project's passenger flow.

Looking closely at the TOP1 popular shopping malls in the eight cities, the TOP1 in Hangzhou, Beijing, Chengdu, Wuhan, and Shenzhen continue the positions in September, while the TOP1 in Shanghai, Guangzhou, and Chongqing have changed. Among them, Shanghai welcomes the "double champions" - Shanghai Longemont City Life Center and Shanghai Jing'an Joy City.

Shanghai Longemont City Life Center has been making a lot of headlines in October. From September 26 to October 13, as long as the consumption in Longemont reaches a certain amount, you can get accommodation at Taihu Longemont Hotel, and if you spend 99 yuan, you can get an ancient-style photo shoot. The form is novel and the winning threshold is low, bringing extremely high popularity; 7 first stores and 16 new stores have entered, stimulating consumers' desire to try new things; on October 28, the "Double 11 Shopping" live stream started on Douyin, and on October 31, the Two-Dimensional block made its debut... The online and offline efforts are in full swing.

Shanghai Jing'an Joy City has a super high online popularity and is one of the most popular "eating valley" holy lands in Shanghai. In October, it continues to increase the Two-Dimensional element, launching 6 IP pop-up stores such as "Grave Robbers' Chronicles", "The Founder of Diabolism", and "Light and Night", and the first PPULBATU pop-up store in mainland China; it creates a "eating valley" market, a trial operation of the Two-Dimensional makeup room, and there are also random dances and dimensional stamp collecting to get scratch cards. Many activities are so popular that reservations are required to participate, setting off a "dimensional storm".

03

Newly listed & rapidly improving players, what are their popular "tricks"?

There are 134 shopping malls that have been listed continuously in September and October, accounting for more than 80%; and there are 26 new listed projects that have snatched seats from the September contestants.

Looking at the cities separately, the changes in Shanghai and Chengdu are obvious. There are 7 and 6 new listed projects in Shanghai and Chengdu respectively, reflecting the fierce commercial competition in these two places. It is not easy to continuously maintain high popularity. There are 1 - 2 new listed projects in Hangzhou, Beijing, Shenzhen, and Chongqing, and the competition pattern is relatively stable, and the leading position of the leading shopping malls is solid.

Source: Winsun Cloud Think Tank

Newly opened high-popularity projects quickly seize the market with super-large volume and characteristic scenes

Shenzhen Bantian Vanke Plaza: It opened on October 9, with the concept of "commerce + three-dimensional park". It has a 27,000-square-meter natural scene and public activity platform space, gathering more than 200 kinds of foreign and local plants in Shenzhen, and the top ten star animals in Shenzhen, creating three characteristic spaces, making the shopping mall a "local natural exploration museum". At the same time, it has introduced nearly 300 high-quality brands, including more than 100 regional first stores, creating an all-weather urban social territory. In the first three days of the National Day, the passenger flow of the shopping mall exceeded 330,000 person-times.

Source: Winsun Cloud Think Tank

Shenzhen Bao'an Huaqiang Plaza: It opened at the end of September. The 100,000-square-meter commercial space has introduced more than 200 brands. The most interesting is the 10-meter-tall "Bear" sculpture, and the bear sketches and theme scenes all over the shopping mall, forming the country's first immersive "Boonie Bears" theme shopping center that integrates nature, art, and technology.

Shanghai IKEA Centres: It is the largest commercial complex in Changning District, with a total construction area of more than 430,000 square meters. It has introduced more than 312 selected brands, including 23 national first stores and 29 Shanghai first stores. The main store IKEA Home Furnishings covers an area of 20,000 square meters. The project brings the Nordic design from Scandinavia to the city, presenting elements such as mountains, rivers, and forests in the details, and constructs a public space where nature and the city coexist.

Shanghai Fengshengli · Jing'an Temple Square: It is a "small but beautiful" and "beautiful but exquisite" business that integrates Shanghai Shikumen architecture and Shanghai-style commercial culture, with rich business forms and diversified brands.

Wuhan SKP: With a volume of 200,000 square meters, the "box" SKP department store + the "block" K Avenue brings an international fashion consumption experience, introducing more than 1,000 high-end brands and more than 200 first appearances in Central China. Only the cosmetics area includes more than 150 well-known domestic and foreign high-end cosmetics, fragrances, and emerging niche brands.

Wuhan Jijia PAI: It opened at the end of September, located at the golden intersection of Jiedaokou, focusing on the younger generation trendy shopping center in Wuhan. It has introduced more business brands with strong experiential and interactive features and trendy attributes, covering four business forms: catering, trends, culture, and life, creating the "curator" of the future.

Good location in the municipal core business district MALL, with the Two-Dimensional label and big promotion activities to become popular

Shanghai New World City in the Nanjing East Road Business District is located at the People's Square Station where Metro Lines 1,