After Double Eleven, "Intellectual Brain Shoppers" begin to collectively rectify their Moments.
In this just-ended longest Double Eleven in history, a series of complicated operations to meet the requirements for discounts have exhausted people's energy. Some netizens said that they didn't expect that after graduating for many years, they still became "shopping problem solvers".
At this time, A new type of person has quietly emerged in the circle of friends - "Intellectual Brain Shoppers". They buy expensive things, but they will never overpay. Even if it is not the shopping season, they can get all kinds of good things at half the price. The secret is not in how to rack their brains to find cheaper alternatives or painstakingly calculate, but in turning to overseas shopping.
Recently, the overseas shopping carnival, the annual "Black Friday" shopping season, has made its grand entrance.
Data shows that the number of overseas shoppers in China reached 188 million in 2023, And at least one out of every ten people around is an overseas shopper.
The "Intellectual Brain" of overseas shoppers is reflected in that they regard shopping as a kind of knowledge. Consumption itself is no longer a simple purchasing behavior, but reflects a person's life aesthetics, financial ability, information processing ability, and even a whole set of survival wisdom. They are the most popular people in the circle of friends, not only getting likes, but also frequently being asked for links.
In this obvious science of consumption, overseas shopping people are the real kings of competition. They compete on price, quality, and scarcity.
After 10 years of overseas shopping, facing the upcoming "Black Friday" shopping season, these advanced players have evolved again.
The Killer of High-Quality Goods in the Global Market
In last year's "Black Friday" shopping season, the most proud thing for Dahai was that she got several Galison puzzles that are not available in China through overseas shopping.
Galison, an American professional puzzle brand, Is affectionately called "Curry Son" in the puzzle circle in China, and is highly sought after for its exquisite and healing style of painting. Since she got into the puzzle hobby last year, Dahai has frequently placed passionate orders on Amazon Global Store, and now she is a big puzzle collector with more than a dozen Galison puzzles.
●Galison Series Puzzles
Dahai has collected the classic four-season puzzles of Galison, including spring, summer, autumn, and winter. Every day after finishing her work as an Internet operator in the company and returning home, she is used to scattering the puzzles on the table and putting together a few pieces before going to bed. For her, puzzles are a relief from the busy life. "You need to be particularly focused on the puzzle, so when you are doing the puzzle, you are also in a very rare state of focus without anxiety."
Although Galison puzzles are popular, there is no official channel in China, and they are not easy to buy. Dahai has joined many puzzle groups, And everyone will keep an eye on the most frequently purchased Amazon shopping APP. Once a new style is available, they will spread the news in the group.
As a post-90s living in a first-tier city, Dahai is a senior user of Amazon Global Store. Her 10 years of overseas shopping experience has made her realize that The new generation of overseas shoppers is changing, "It seems that they are getting younger and younger."
She still remembers that the earliest overseas shoppers basically targeted daily necessities. The first thing she bought on Amazon Global Store at the end of 2015 was the very popular Timberland boots. Several friends joined the group purchase and got it at a price much lower than in China. She said that the overseas shopping at that time was a bit like the feeling of "the head of the family doing the shopping". Everyone generally pursued affordability and big brands.
"Buying some things that are not available in China and are different according to my own hobbies," has become the main motivation for Dahai's overseas shopping.
●Polly Pocket Friends Theme Toys
The "White Paper on Consumption Trends of Cross-Border Imports in China 2024" shows that From 2018 to 2023, the scale of China's cross-border import e-commerce has increased from 444.1 billion yuan to 548.3 billion yuan in five years. Among them, beauty and skin care, personal care, nutrition and health care, and mother and baby products are the main commodities purchased by users. In recent years, categories such as 3C home appliances, fashion, and pets have also shown a high growth trend.
Li Yanchuan, Vice President of Amazon China and Head of Amazon Global Store in China, has this insight: On Amazon Global Store, Goods that can bring emotional value are increasingly liked by everyone, and diverse and niche lifestyles are constantly coming into the public eye. Behind this is the unique global culture of the overseas shopping circle, more细分的 vertical fields, and the consumption needs of more Chinese consumers to continuously explore and link various lifestyles in the world.
The support behind the diverse purchasing needs is the rich supply of goods. Currently, in the official flagship store of Amazon Global Store on JD.com, more than 400,000 all-category good things have gathered in one flagship store, allowing consumers to meet multiple needs in one stop like shopping in an online department store.
If you simply browse through the popular products of Amazon Global Store in recent years, it is basically a perfect record of the trendy life of contemporary "Intellectual Brain" shoppers - the classic camera brand Polaroid, the popular American puzzle brand Galison, the French mountain sports brand Salomon, and the American health brand Puritan's Pride. From classic big brands to niche trendy products, every small interest and hobby is well supported in the shopping experience.
●Polaroid Camera
The post-85 home furnishing blogger @Chen Badun has spent more than 40,000 yuan on Amazon Global Store in recent years. Her experience is that, "Overseas shopping brings the world closer, and it really gives a feeling that you can buy things all over the world without leaving home."
When the ins style was very popular six or seven years ago, Chen Badun had already started to learn to shop for the good things that North American bloggers liked through overseas shopping. At that time, the Alessi clock and Artemide lamp, which were not very popular in China, had already become her shooting props.
One after another, she found more fashionable and rare good things in the home furnishing vertical field of Amazon: the Georg Jensen shake pot three-piece set, the Lyngby glass vase, and the Cooee sculpture ornament. These Nordic brands did not have purchasing agents in China at that time, and getting them on Amazon Global Store gave her a "sense of finding bargains".
The Japanese scholar Miura Sho mentioned in "The Fourth Consumption Era" that A significant feature of the third consumption era is the pursuit of individuality and experience. People hope to reflect their unique selves by purchasing characteristic commodities, and China's consumer society is in such a stage.
Overseas shopping brings more possibilities for the life of contemporary "Intellectual Brain Shoppers". Consumers no longer blindly follow the trend, but have greater autonomy and begin to pursue their clear preferences.
Intellectual Overseas Shopping: Waiting for the Price = Waiting for the Stock Market?
Popo, born in 1997, is a real "Goods Hunter" in the circle of friends. Her greatest sense of achievement in overseas shopping is that She can buy things that are very expensive in the counter or on other domestic platforms at a very low price.
A pair of LOTTUSSE men's shoes that can be sold for 6,900 yuan in China, she once got on Amazon Global Store for about 900 yuan. The normal price of ANNE KLEIN watches is around 300 - 400 yuan. When Amazon Global Store is on sale, she only spent a little over 100 yuan to get it.
Popo has accumulated a lot of achievements in buying high-quality goods at discounted prices, such as buying expensive German brand HUGO BOSS clothes for the elders and her husband, and choosing the classic brand ECCO Chelsea boots for herself.
●ANNE KLEIN Watch
Showing off achievements is also the happiest moment for Intellectual Brain Shoppers.
Once, when a friend came to her house for dinner, she exclaimed that the plates Popo used to serve the dishes were very exquisite and transparent. It was a set of 18 German Villeroy & Boch bone china plates. In China, a single plate costs several hundred yuan. When friends exclaimed how this thing could be so expensive, Popo pulled out her purchase record on Amazon Global Store. She bought it during the Black Friday sale last year. The total price for 18 pieces was only 1,100 yuan, which is only a two-digit price per piece.
"I'm not the kind of person who buys a big brand bag or a luxury item to show that I have the purchasing power and be proud of it. I'm the kind of person who buys something that should be very expensive at a very low price. I'm really good at shopping, and this is a source of more sense of achievement for me." Popo told Chaosheng TIDE.
Now Popo is like a "Little Overseas Shopping Assistant" for her friends. Everyone comes to ask Popo for inquiries and recommendations for good things, believing and following her sharp eyes and pioneering experience trained by years of overseas shopping.
Popo gets good price information for overseas shopping mainly through two channels. She has joined at least 5 overseas shopping groups, and netizens in the groups recommend good things on Amazon Global Store to each other. After a while, everyone has the same vision and consumption concept, and they have become each other's cyber shoppers.
The second channel is the official Xiaohongshu of Amazon Global Store. The official account of Amazon Global Store currently has 118,000 fans, and it often shares news of new products on the shelves and sudden price reductions of goods from time to time. When seeing good price products, Popo often copies the homework directly.
●Amazon Global Store Official Xiaohongshu
According to Popo's experience, the products that are easiest to get good prices on Amazon Global Store are clothing brands, daily necessities, and nutritional products. The world is a huge factory of information gap, and getting it is earning it.
Every once in a while, she will buy some nutritional products for her family through overseas shopping, such as vitamin D, and there will always be some in stock at home. Usually, it takes about a week to receive the order from overseas shopping. However, she found that Since the official launch of the Ningbo Bonded Warehouse by Amazon Global Store on the eve of Black Friday in 2023, some nutritional products can be received as quickly as 2 days.
●Puritan's Pride Lutein
Dahai is another type of low-price killer in the overseas shopping group. She will not decide to buy something because it suddenly drops in price, but rather plans ahead.
Usually, she will add all the things she wants to buy within a period of time to the shopping cart of Amazon Global Store, And then, like staring at the stock market, she will check from time to time to see how much it costs now. Once it reaches her expected price, she will decisively make a move. Her mentality is, "Even if it drops in price or rises in price again, it has nothing to do with me. I have already bought it and used it. Buying early means enjoying early."