The fierce competition among new carmakers has "rolled out" a national-level SUV.
Currently, the competition in the new energy vehicle industry has become extremely fierce. New car manufacturers are emerging and competing for the fuel vehicle market; fuel vehicle companies are continuously lowering prices and promoting sales to resist the erosion of the trend.
However, consumers are actually glad to see the fierce competition among vehicle models, because products that can ultimately break through the siege often become classics of the era. This rule is no exception in the new energy vehicle era.
AITO New M7 is precisely such a rising national SUV. At the Guangzhou Auto Show that started on November 15, models such as the AITO New M7 received high attention, and the Hongmeng Zhixing booth was crowded with people.
A few days ago, the AITO New M7 achieved a new milestone, with cumulative sales exceeding 170,000 units this year. In just over a year, the AITO New M7 has become the sales champion of new energy vehicle models with the momentum of a dark horse and has held the title for 10 months. In the industry, this rapid momentum of attracting users is rare.
However, sales figures are often only the most basic quality of a national SUV. To become a national SUV and even a classic model in the era of intelligent electric vehicles, the AITO New M7 also has strong product strength and a continuous stream of user word-of-mouth.
Since its renewal and release in September last year, the AITO New M7 has transformed into an all-round player. In the highly competitive automotive market, it has not left any opportunities for its rivals in terms of brand power, space, chassis, intelligent technology, and quality and safety.
At the Guangzhou Auto Show, at the Hongmeng Zhixing booth, a group of AITO New M7 owners appeared at the booth, continuously sharing their experiences with visitors and answering experience-related questions based on their own usage experiences.
Currently, the automotive industry has entered the second half of the intelligentization era, and users' vehicle usage needs are changing rapidly. The life cycle of some new vehicle models is even only half a year. However, the AITO New M7 is increasingly approaching a classic model. Isn't a classic precisely something that remains stable and enduring in the ever-changing market and the changing rivals?
What is the New Generation of National SUV Like?
This year, new carmaking forces have gradually passed the initial stage of car manufacturing, and the market has changed from the "mutual competition among weaklings" among new forces to a larger-scale group competition.
In particular, under the pressure of the price war, joint-venture car companies such as BBA have begun to compensate dealers out of their own pockets and promote sales at discounted prices. This is sufficient to prove that new force players have begun to share the traditional fuel vehicle market.
In the market competition, the AITO New M7 is undoubtedly a dark horse. After the AITO New M7 was launched in September last year, the number of initial orders exceeded 60,000 units in the first month, exceeded 100,000 units in two and a half months, and exceeded 180,000 units in eight months. These initial orders have also been converted into an astonishing number of actual deliveries of over 170,000 units this year with an extremely high conversion rate.
In the middle of this year, the AITO New M7 was renewed again. Currently, it is divided into configurations such as Ultra and Pro, with two vehicle models: the large six-seater and the large five-seater, covering the market range of 249,800 - 309,800 yuan, meeting the vehicle usage needs of this group of people for high quality, high intelligence, and large space.
The AITO New M7 has not only attracted a considerable number of fuel vehicle users' attention but also has continuously topped the sales list of domestic new energy vehicle brands in the market of vehicles priced above 300,000 yuan for 10 consecutive months, making it difficult for other new forces to catch up.
Judging from the market achievements, the AITO New M7 has become a national-level SUV, and the unique temperament of the new generation of classic models has emerged.
In the increasingly fierce market competition stage, new energy vehicles are prone to homogenization. Even so, it is difficult for peers to achieve the result of the AITO New M7 selling more than 170,000 units in 10 months. Many new carmaking companies in the early stage of car manufacturing have an annual sales volume of only about 100,000 units in total.
In a broader sense, the AITO New M7 has not only become the sales main force of Hongmeng Zhixing products but also become an example of the popularization and penetration rate increase of new energy vehicles.
The popularity of the AITO New M7 is largely due to the team's in-depth understanding of the pain points of vehicle usage such as the large five-seater and super-large space, intelligent safety, etc. After further insight and exploration, and investing heavily in upgrading and renovation, the needs of family vehicles in the new energy era have truly been met. After the success of the AITO New M7, the industry has also followed suit and launched similar products.
Recently, many pure electric vehicle companies have also announced that they will launch extended-range vehicle models, and the AITO New M7 has targeted this track from the beginning and has long been at the forefront of the extended-range vehicle trend.
Data from the China Association of Automobile Manufacturers shows that in October this year, the penetration rate of new energy vehicles in the domestic market reached 52.9%, and it has exceeded 50% for four consecutive months. China has become the first country in the world to achieve an annual production capacity of 10 million new energy vehicles.
Hongmeng Zhixing is undoubtedly an important driving force for the increase in the penetration rate of new energy vehicles. Led by the AITO New M7, the industry will jointly accelerate the arrival of the popular era of new energy vehicles.
Amidst the Competitive Struggle, Ascending to the "Iron Throne" of New Force Sales
As a new force, the AITO New M7 has not been without challenges. In July 2022, the first-generation AITO M7 was released, and the user response was not as expected. After reflecting on the pain and investing 500 million yuan and polishing for one year and two months, the renewed and upgraded AITO New M7 quickly became popular and remained popular with its product strength without any shortcomings.
In other words, the growth of new forces may not only depend on the ability to avoid mistakes, but more importantly, the ability to quickly iterate, continuously update, and supply.
From May to August this year, the AITO New M7 once again underwent an upgrade. It is precisely this ability of rapid insight and iteration, coupled with the technical empowerment of Huawei and the production and manufacturing control of partners, that the AITO New M7 has been able to soar all the way and become a best-selling new force SUV model in the market, consecutively topping the new force sales chart for many months.
During this National Day holiday this year, the sales of the AITO New M7 were booming, with 10,000 initial orders received in the 7-day holiday. Entering November, the number of initial orders exceeded 2,200 in the weekend of the 9th and 10th. With the momentum of 170,000 units sold in 10 months, the sales of the AITO New M7 this year can easily exceed 200,000 units.
However, under the wave of intelligent electric vehicles, the evolution of intelligent vehicles is increasingly approaching that of electronic consumer products, and software iterations are changing rapidly. With the strong technical support of Huawei's intelligent technology, the AITO New M7 can not only become a national SUV in the new energy era but also is expected to become a representative work of the AI vehicle era.
Currently, Huawei has shown astonishing dominance in the field of automotive intelligence, having developed a unique ability system and product experience in both intelligent cockpits and intelligent driving.
The AITO New M7 Pro version is equipped with the HUAWEI ADS basic version that "offers intelligent driving as standard and is suitable for driving across the country"; the AITO New M7 Ultra is equipped with the HUAWEI ADS advanced intelligent driving system that "can be driven across the country".
As a "catfish", since Huawei initiated the "can be driven across the country" mode of intelligent driving at the beginning of this year, it has quickly set off a wave of intelligent driving city-opening competitions in China.
Recently, the AITO New M7 series has OTA-upgraded to the HUAWEI ADS 3.0 advanced intelligent driving system, adopting a new end-to-end architecture and an instinctive safety network. At the recent auto show, the "parking space to parking space" intelligent driving experience launched by new force car companies, Huawei has been promoting and implementing it for several months.
As intelligent driving is increasingly driven by data and large computing power, intelligent vehicles are increasingly resembling resembling robots. This requires a large investment of human and financial resources. Huawei adds 35 million kilometers of training data every day, and the cloud computing power reaches 7.5 EFLOPS, which will support models such as the AITO New M7 to move towards the AI vehicle era.
In terms of the intelligent cockpit, the AITO New M7 has also OTA-upgraded to the HarmonyOS 4 Hongmeng Cockpit, making the vehicle experience more smooth and the operation response more rapid. At the same time, with the support of the Pangu large model, Xiaoyi's voice recognition and human-computer interaction capabilities are more accurate and efficient, providing users with an intelligent, comfortable, and reassuring intelligent experience and a third mobile space.
These capabilities and platforms based on Huawei's full-stack independent research and development will make the classic model positioning of the AITO New M7 more difficult to imitate.
User Recognition Makes a Classic
The snowball grows larger not because of its initial size but because of the potential energy formed during the rolling process. Behind many popular and enduring vehicle models is the love of a broader user group, and only then can a classic become a classic.
The "voluntary" sharing of usage experiences by AITO New M7 owners at the recent Guangzhou Auto Show is also sufficient to show users' recognition of the AITO brand.
On social platforms, many users have also shared their real experiences of using the AITO New M7. For example, Huawei's intelligent driving ensures the safety of users in critical moments.
A user shared that on the highway, when the user was changing lanes to the right and did not see the vehicle coming from behind, at the moment the vehicle crossed the line, Xiaoyi pulled the vehicle back, and a sedan on the right sped past at a speed greater than 100 km/h.
This is due to the active safety function of the AITO New M7 series, which relies on the fusion perception ability of Huawei ADS to expand the ability boundary of active safety. As of October 2024, Hongmeng Zhixing has avoided more than 893,000 potential collisions for users.
For vehicle models that want to remain popular in the market, a temporary high sales volume does not explain the problem. Beyond sales, deeply understanding user demands and building a brand, product, and technical system as well as humanistic care can become an indicator. This will bring more long-term user loyalty, and classics can also be glimpsed in the details.
With the joint efforts of many, the Chinese new energy industry is getting rid of its early immature temperament. Whether it is industrial maturity, new technology innovation, or user acceptance, it has reached an unprecedented height. In such a hot and boiling era trend, many excellent and classic automotive works will be cast, and the AITO New M7 is undoubtedly one of them.
注：原文中“越来越像机器人”部分，英文表述为“resembling robots”，但您的原文中重复出现了“resembling”，可能存在错误，我在翻译中保留了原文的错误表述。另外，“华为开启了”翻译为“Huawei initiated”，“迎来了升级”翻译为“underwent an upgrade”。