The future era of home life can start from sleep.
"Technology is like an ecological relationship, intertwined with human life, adapting and evolving with each other." Kevin Kelly, the founding editor-in-chief of Wired magazine, known for his predictions about technology and the future, once made this judgment about the relationship between technology and life.
Today, with the emergence of intelligence, the proposition between human life and technological development has never received so much attention. Appliances, furniture, mobile phones, computers... The technological creations that people once took for granted have become a medium for people to experience convenience and enjoy a better life with the support of new technologies, and have successfully become popular in the general public's homes.
However, when it comes to sleep, a right that everyone is born with and can enjoy equally, human technological imagination seems to have stagnated. The question is: In the process of the development of intelligent technology, what kind of sleep experience should we have?
There are always leaders willing to explore the unknown. Recently, Serta held a new product lying evaluation event with the theme of "Serta Smart Bed | Leading the New Era of AI Sleep". When the novel form of participating by lying down attracted widespread attention, it released its new iComfort smart bed products, bringing an innovation in sleep experience in the intelligent era to the industry and users.
"Serta Smart Bed | Leading the New Era of AI Sleep" New Product Lying Evaluation Event
Will Serta become the real entrance for us to enter the new era of sleep?
The Last Piece of the Puzzle for an Intelligent Life: Smart Beds
The bed is a core scene that almost carries one-third of a human's life. Fur, straw, cotton, coir palm, latex, sponge... The exploration of how to have a good sleep has almost accompanied the growth of human civilization. However, whether it is a natural material or an artificial creation, the innovation of the bed is concentrated in the mechanical design and the change of the filler.
More than a decade ago, when the trend of smart home just emerged, the industry had already begun to think about the possibility of "smart beds". In 2011, Serta launched the iComfort smart bed product in the United States, once leading the industry's concentrated discussion on smart bedding.
Based on the general evolutionary idea of the large category of home furnishing, the first to be completed is "electrification". A "motor" that can drive different structures of the bed has become an innovative incision, which can adjust the shape and posture of the bed in sections, and even provide a massage function. But this kind of bed may be more appropriately classified as an electric bed, not yet intelligent.
Because of this, the public's initial experience with "smart beds" is not good. The successive followers provide "smart bed" products that are not really smart, which once made this category be considered as a waste of money, and the stereotype even persists until now.
One current situation is that almost no one can clearly state what functions a smart bed should have, and various bed products are all labeled as "smart".
However, the smart bed industry has gone through several rounds of iterations. Starting from the electric bed in the 1.0 stage, the 2.0 initial smart bed with voice control and operable through a mobile phone app came out, and then the 3.0 advanced smart bed with sleep monitoring and health data capabilities officially caught up with the progress of the smart home.
If you look at a bed with the perspective of a smart home, you will find that the product experience of a smart bed, under the exploration of leaders such as Serta, has gradually moved from the stage where people adapt to the bed to the stage where the bed adapts to people.
The bed begins to understand you and your sleep. And in the AI era, the relationship between people and bedding should be more subversive.
What is a smart bed that can bring a future life experience?
The exploration experience of the leader naturally has the legal rationality to become a standard. At the lying evaluation event, while bringing its own new smart bed products, Serta officially proposed the NICE standard for AI smart beds for the first time - Natural, Intelligence, Comfortable, and Expansion. By creating a complete and systematic intelligent sleep solution as the carrier, the internal requirements that Serta has been practicing may be externalized as an explicit standard in the industry.
AI Smart Bed NICE Standard
"Establishing the Serta Smart Bed NICE standard is a small step for Serta Smart Bed, but perhaps a big step for intelligent sleep!" Jin Yuan, General Manager of the Technology Innovation Division of Aimos Group, said at the event.
The New Era of AI Sleep Begins Here
Sleep is indeed a difficult problem. Li Dan, a special guest at the Serta lying evaluation event, frankly said, "Being good at sleeping and being able to sleep well is a great ability."
According to the "China Sleep Research Report 2024" of the Chinese Academy of Social Sciences, the sleep index of Chinese residents in 2023 was 62.61 points, 5.16 points lower than that in 2022, reaching the lowest level in the past three years.
In contrast to the continuous decline in the sleep index, the sleep economy is booming. According to the data from iiMedia Research, the market size of the sleep economy industry in China in 2023 was 495.5 billion yuan, with a year-on-year growth of 8.6%. This number is expected to reach 658.6 billion yuan in 2027.
Specifically in the field of smart beds, the potential of the Chinese market is still being released. "Why are we focusing on smart beds? The Chinese consumers' yearning for the future lifestyle and the pursuit of a better life will not change." Wu E, CEO of Aimos Group and President of Serta China, said that there is a gap between the domestic market and the North American market in terms of both the total market size and the category penetration rate of smart beds. "For example, the penetration rate of smart beds in the North American market last year was about 16%, but it may be less than 2% in China. This means that in the next three to five years, the smart bed category will undergo a high-speed development with a double-digit compound growth rate."
"Serta Smart Bed | Leading the New Era of AI Sleep" New Product Lying Evaluation Event
"Your Serta smart bed will become more intelligent, understand you better, and make you sleep better every day." In Jin Yuan's view, a smart bed is not just a bed, but should be a comprehensive and systematic sleep solution. Therefore, the new Serta iComfort smart bed product is composed of "an intelligent base bed that allows you to fall asleep quickly + a mattress that allows you to sleep soundly + an intelligent app that understands you more as you sleep". Essentially, it is an intelligent sleep system, not a single "product".
Aiming at the common sleep pain points of consumers, such as difficulty in falling asleep, easy waking up, and feeling tired after waking up, Serta's intelligent sleep solution has a specific solution path through the trinity of products.
The bed body is equipped with a number of patented technical power systems. The space decompression and stress relief massage functions it carries can fully help users relax. Especially the new "four-stage one-click lullaby" function. Through the "Relax, Soothe, Assist, and Sleep" four-stage intelligent sleep aid, it can help users quickly enter the sleep state; The mattress is Serta's core advantage. Through its multiple technologies accumulated over nearly a hundred years, including the composite spring support system, the constant temperature and comfortable quilting layer, and the omnidirectional edge support system, it brings users a stable support for various parts of the body, a refreshing and breathable experience, a stable body temperature, and a firm and non-collapsing bedside, ensuring a stable and deep sleep throughout the night.
"Serta Smart Bed | Leading the New Era of AI Sleep" New Product Lying Evaluation Event
What is more worthy of mention is the AI Dream intelligent engine as the intelligent center. It integrates advanced intelligent algorithm technology, can real-time detect the user's sleep state, and provide sleep analysis and sleep suggestions. In the accumulation of the user's sleep data over time, the AI Dream intelligent engine will continuously "self-evolve" to make the bedding more in line with the user's sleep habits.
In addition, Serta can also complete personalized matching for different individuals such as the elderly, pregnant women, and children through the innovation of the bed body, mattress, and software, achieving full coverage of the new sleep experience.
Serta Smart Bed
This further highlights Serta's leadership in the industry. The intelligent sleep experience provided by the new Serta iComfort smart bed is not a functional experience such as whether the mattress is soft or the bed body is stable for consumers, but a subversive innovation in sleep experience - a bed that will understand you more and more, an interactive revolution from passive sleep to active sleep.
After experiencing the new Serta iComfort smart bed on the stage, Li Dan directly said that he found a "sleeping partner" who can help him master the ability to sleep, and also gained a good partner who can make him feel "relaxed and comfortable" even during live broadcasts.
Feng Yufei, Chief Marketing Officer (CMO) of Aimos Group, said, "The sleep industry is always inseparable from experience. A bed may accompany you for the next several years. We choose to use the lying evaluation event model. On the one hand, we hope to bring everyone a practical experience. On the other hand, we also want to prove to the industry that we are not stuck in the old ways but are continuously innovating."
The special form of the Serta lying evaluation event provided a real and tangible experience on the spot, which led to the unanimous praise of the guests on the spot. The reason for the praise is not only the functional value of the Serta product itself, but also witnessing the transformation node of the sleep industry moving towards the AI era.
The boundaries are still being expanded. At the lying evaluation event, Serta also released the industry's first Dolby Atmos sound smart bed. This smart bed ingeniously integrates 11 sound units into 5 sound systems, creating an immersive sound field experience in the bedroom scene with cutting-edge Dolby Atmos technology.
"Serta Smart Bed | Leading the New Era of AI Sleep" New Product Lying Evaluation Event
"This is also an exploration. We are trying to bring more experiences into the sleep scene." Jin Yuan said that integrating an immersive audio experience into a smart bed is an exploration, a possibility of integrating sensory experiences such as sound, light, temperature, and smell into smart bed products and bedroom spaces. "We will usher in the unlimited possibilities of the AI era."
The AI sleep era has already arrived. And Serta may be the guide.
Rethinking Technological Innovation with the Idea of Sleep
From the initial exploration of the intelligentization of bedding, integrating intelligent factors into products, to continuously clarifying the concept and mode of smart beds, and now officially setting standards and launching products, changing the product logic from passive to active, and allowing sleep to enter the AI era... Along the way, Serta's exploration process in smart beds is most of the industry's development history.
There are many enterprises deeply engaged in bedding, and there are also many brands with a profound historical heritage. Why is it Serta?
This may come back to the difference in problem-solving ideas. Starting from the world's first spring dedicated to mattresses, the core of bedding has never been a simple functional innovation of the product, but an overall solution for sleep.
How to allow users to get enough sleep and sleep well is the goal that the industry should adhere to. Rethinking technological innovation with the idea of solving sleep problems is the inevitable path to practice.
This is in line with Serta, which is not just a "typical" bedding brand, but also a technology company that focuses on the bedding field.
Serta's core advantage lies in its in-depth understanding of the sleep field. On the one hand, it has an R & D advantage in the bedding carrier, and on the other hand, it continues to innovate in the technological level.
No matter how the intelligentization process develops, a common direction is that AI makes products understand "you" better. This is also a blind area that has long existed in the sleep market. "Comfort" is a judgment that combines objective standards and subjective feelings, which means that any "preset" of an enterprise can only provide a lower limit. And the upper limit of an intelligent life requires breaking a common myth for both enterprises and consumers: Anything that is taken for granted is not the core direction.
"Serta Smart Bed | Leading the New Era of AI Sleep" New Product Lying Evaluation Event
The sleep needs of thousands of consumers can be actively adapted through a systematic solution, which is the inspiration that Serta gives to the industry and the guarantee for users to obtain a new sleep experience.
In the AI era, an intelligent life may not be far away from us. At least for now, we don't need robots that are difficult to distinguish between real and fake in the science fiction world, nor do we need a virtual butler that takes care of everything. A smart bed that can understand your sleep habits and let you have a good sleep is a tangible and touchable specific object.
Starting from the smart bed, starting from Serta, let's move towards the future.