This first-home ceiling project topped the online signing list in October, and there is no dispute among those who have seen it.
Since the Politburo meeting on September 26 until now, the top leadership has made frequent statements, and a series of policies have been introduced, making efforts in three core directions: debt resolution, consumption, and real estate.
Real estate holds an important position among them, and "stopping the decline and stabilizing" has become the new goal of the real estate market. To ensure the policy effect, policy tools such as interest rate cuts, lower down payments, 4 trillion fiscal support, large-scale local land acquisition and storage, and shantytown renovation have been fully mobilized. Multiple measures are being taken simultaneously to make the stabilization of the real estate market a decisive battle that must be won.
After the starting signal was given, in October, the real estate market in first-tier cities took the lead in starting. Data shows that the transaction volume of new houses in first-tier cities has increased comprehensively, with a year-on-year growth of 14.1%, leading the cities in all levels across the country.
With the warming of the real estate market, some people who were previously "waiting and seeing" have started to worry: If I buy a house now, will I pay more? If I don't buy now, will it be more expensive in the future?
Realistic Picture of Jinghua Guoxian Mansion Demonstration Area
01 Past: When is the most critical time to buy a house? Future: What kind of house is more important?
First of all, the cost of buying a house is now very low, and it can even be said to be the lowest in history. The down payment ratio is 15%, and the loan interest rate is about 3%. In some cities, the mortgage interest rate for the first home is even as low as about 2.8%. Moreover, the interest rate of the existing mortgage will also be adjusted according to the LPR, which means that the loan interest rate after buying a house is no longer fixed and will be treated equally.
From the comparison of the threshold and cost of buying a house, this generation of home buyers is the most favored in history.
Secondly, the domestic real estate market is highly correlated with policies. While reducing the cost and threshold of buying a house, the major cities in the country are also simultaneously reducing the land supply, and at the same time tilting resources towards the real estate industry. The "policy dividend, capital dividend, and local resource support" will continue to promote the real estate market until "stopping the decline and stabilizing". And A continued downward trend in the market is not in line with the expected goals for the future.
But rather than predicting the market trend, it is more necessary to see clearly when buying a house now: In the future, not all houses will have holding value.
The sharp decline in the past has proved that the anti-risk capabilities of different community interfaces and different products are very different. Only products that meet the changing trends of residential needs and can provide improved quality have better asset security and liquidity.
If you buy the wrong house, the real estate may really become an asset that cannot be sold.
So, what kind of house is worth buying? The core judgment criteria mainly depend on two points: Either it occupies a prime location, or the product and community operation provide a very high cost-performance ratio.
With both of these points, it can form a "dimension-lowering blow" in a region and become the most valuable and scarce "hard currency" in the market.
How to find this part of the product?
The most convenient way is to open the sales ranking list every month, find the intended home purchase area, and look at the top projects on the list one by one. After comparison, the answer will naturally come to mind.
Don't believe that the real estate market is recovering, and all houses will become popular. Now, there is a very clear dividing line between good houses and products of the old era. The better it sells, the higher the market consensus on the product of this project, and it also means that it will have better liquidity and security in the future.
For example, Tianlang Real Estate Research Network shows that Jinghua Guoxian Mansion had 80 online signed units in October, with an online signed area of about 6,700 square meters, and the online signed amount exceeded 240 million yuan. It occupied the top spot in the number of online signed units, area, and amount of commercial housing in Fangshan District in October, becoming the hottest project in the entire district. This achievement also allowed Jinghua Guoxian Mansion to enter the TOP5 of the online signed units in Beijing in October.
Moreover, Jinghua Guoxian Mansion not only topped the list of online signed units of commercial housing in Fangshan District in October, but its average online signed price is also the highest among the top five projects in Fangshan's online signed ranking. With the consistent choice of home buyers due to its continuously deepened brand power and product power, it has achieved good sales and high prices in the same area. In fact, According to the subscription caliber, the cumulative sales of Jinghua Guoxian Mansion project in October have exceeded 150 units.
The main reason why Jinghua Guoxian Mansion is recognized by the market is that it has no shortcomings in supporting facilities, including subways and commercial areas. The product is strong enough to be called the ceiling of the first home purchase in western Beijing. Moreover, the "contrast effect" between the price and quality is full. The same product can be bought at more than 110,000 yuan per square meter in Haidian, and no less than 80,000 yuan per square meter in the western part of Fengtai. However, in the Liangxiang University Town area in Fangshan, west of the Fifth Ring Road, its price is about 36,000 yuan per square meter.
Realistic Picture of Jinghua Guoxian Mansion Demonstration Area
This may be the most contrasting real estate project that appeared in limited quantities in Beijing in 2024.
02 Low-threshold improved products, with a down payment starting from about 270,000 yuan
There are 28 streets, towns, and townships in Fangshan District, and the competition for new housing projects is very fierce. Jinghua Guoxian Mansion was able to stand out and win the top three in the number of online signed units, area, and amount in the entire district, quickly seizing the dividends released by the new policy. The main reason is that it has made absolute advantages in three aspects: location, living experience, and the threshold for getting on the property ladder.
As an important area in western Beijing, Fangshan bears the heavy responsibility of ecological, living, and strategic emerging industry development, and accordingly, the "1 + 3 + N" planning layout has been proposed. Among them, "1" is the Liangxiang University Town area, where Jinghua Guoxian Mansion is located.
In terms of positioning, Liangxiang University Town is a key higher education park under construction in Beijing. There are "1 institute, 6 schools, and 5 parks" in the entire area, shouldering the important task of integrating science, education, and industries. In the past five years, 231 scientific and technological achievements have been implemented here, and 187 enterprises have been incubated, becoming the "core" of Fangshan.
Project Location Map
The relatively high strategic positioning also means that more resources will be inclined. Therefore, in the Liangxiang University Town area, ecological, educational, medical, transportation, and commercial resources are not lacking in the planning. There are Beijing Xiyue Tianjie, Longfor Fangshan Tianjie, and Shouchuang Outlets in the commercial supporting facilities around Jinghua Guoxian Mansion, and Sam's Club will also be settled in the future.
With industries, talents, and resources, it also means that it must be a livable place with a balance between work and residence to provide living space for retaining talents. And Jinghua Guoxian Mansion is precisely created for this purpose.
Model Room Realistic Picture
Jinghua Guoxian Mansion is the third "Fu" series new work of Zhongjian Zhidi in Beijing. The previous two Guoxian Mansions: Fangshan Guoxian Mansion and Beijing Guoxian Mansion have become representative works of the market's "internet-famous" projects with their exquisite quality. Jinghua Guoxian Mansion has integrated their successful experience and further upgraded the fine decoration and garden system.
Taking the fine decoration system as an example, Jinghua Guoxian Mansion combines the indoor fine decoration field with the humanized design at the physical space level, from the humanization of component configuration to the humanization of soft decoration details, and then to the integration of design, space, and intelligence, creating a super storage, high-end fine decoration, healthy panel, and space interaction, achieving a full and complete configuration, enhancing the living experience.
Model Room Realistic Picture
Inheriting the century-old humanistic sentiment, with the five ecological systems of emotion, art, friendliness, health, and technology, by exploring every possibility of space, Jinghua Guoxian Mansion makes the details not only stay in the functional attribute, but return to the origin of humanized living.
Space is for people. In order to create a good home atmosphere and take into account the emotional needs and interaction relationships of family members, Jinghua Guoxian Mansion has put a lot of thought into the design. The successful layouts that can be borrowed from high-end products, such as LDK, equal rights of bedroom space, intimate interaction in the kitchen, and dynamic and static zoning, are all "standard" implemented to achieve the balance between space and emotion.
In order to enhance the texture of life, Jinghua Guoxian Mansion has even raised the indoor high-end fine decoration and other parts to the "artistic" height through a large number of detailed designs and services. For example, for the selection of just one refrigerator, the project will consider the ratio of the refrigeration and freezing space, the storage days of different ingredients, the consistency of the refrigerator's appearance and precise design, etc. From the entrance, living room to the master bedroom, bathroom, and kitchen, the overall optimization of custom design, home appliances, and hardware is carried out to ensure that every place is beautiful, functional, and durable.
Model Room Realistic Picture
Jinghua Guoxian Mansion also pays great attention to storage and has specially created a "friendly ecosystem", upgrading the design of the storage system from focusing on the space capacity to a "capacity + personality" double upgrade. For example, in the entrance scene of the first step into the house, Jinghua Guoxian Mansion has formulated the Super Storage Entrance 800 Cabinet, which adds a personalized and adjustable function through the A-column system, so that the storage of each family can be customized, rather than "fixed". In addition, there is also an "intelligent and convenient electrical tower" specially designed to solve the problem of many small household appliances at home, as well as a bathroom mirror cabinet storage space detailed to every 1CM. Through professional and systematic design, it interprets what is called "thoughtful".
A good house also requires active treatment of sunlight, air, water, and sound to create a healthy, safe, and independent space through high "light content", water quality purification, and noise shielding. The same is true for Jinghua Guoxian Mansion. In addition, the project also carefully considers the environmental protection of the cabinets used and the durability of various components in different spaces after contact with air and water, making health a long-term companion of home life.
There are many such surprising details, but "details" are not enough to reflect the dedication of Jinghua Guoxian Mansion, because the project uses a "systematic" solution to comprehensively enhance the living experience. In addition to design and fine decoration, Jinghua Guoxian Mansion also introduces Huawei Hongmeng Intelligence to build a technology intelligent ecosystem based on the needs of home use, which can carry 2500+ Hongmeng partners and 6800 smart single products, realizing one-click lighting switch and remote control via mobile phone App, leading the forefront of the smart home era.
Model Room Realistic Picture
Comprehensive upgrades often mean higher construction costs, but Jinghua Guoxian Mansion is very friendly in terms of the purchase threshold, which is its third core advantage.
Zhongjian Zhidi is good at making high-end products, and the "Fu" series is also a high-end improvement sequence, which generally tends to build large-sized units. However, in the Jinghua Guoxian Mansion project, its unit size range is: 51 - 93 square meters for one to three-bedroom units, reducing the area while maintaining the same configuration.
This is because Zhongjian Zhidi conducted a special market survey before the project development and found that there is a real shortage of high-end products in small area segments in the Liangxiang University Town area. Therefore, the project has actively lowered the threshold for improving home purchases, achieving "a down payment starting from about 270,000 yuan and a total price starting from about 1.8 million yuan".