Beijing Lianjia has launched 10 signing service centers, and it will cover 90% of the transaction volume in the future.
On October 23, Beijing Lianjia announced the full launch of 10 signing service centers, which are expected to cover 50% of the current transaction volume. An Shuli, the person in charge of the Beijing Lianjia Transaction Service Center, said that the number of signing service centers will increase to 15 - 18 in the future, basically able to cover 85% - 90% of the single volume.
The signing service center is a one-stop real estate transaction service center created by Beijing Lianjia, which can provide transaction services such as contract signing, online signing and filing, bank loans, tax payment and transfer for both buyers and sellers. By reconfiguring the process chain of second-hand housing transactions and aggregating multiple roles, it can ensure transaction safety and improve service efficiency and experience.
Inauguration Ceremony
Currently, 10 signing service centers in Beijing have been put into use, covering 7 urban areas including Chaoyang, Haidian, Tongzhou, and Daxing, covering multiple directions of the entire city. As of October 15, 2024, the Beijing Lianjia Signing Service Center has provided services for a cumulative of 17,440 orders and 34,880 families.
The appearance of the signing service center is an important professional service upgrade for Beijing Lianjia. Hao Yufeng, Vice President of Beike Group and General Manager of Beijing Lianjia, said, "The signing service center is a new scene launched by Beijing Lianjia based on the quality needs of consumers. We hope to improve the sense of security and experience of consumers by reconfiguring the entire real estate transaction process."
Anyone who has bought a second-hand house knows that the second-hand house transaction is a major event for two families of both the buyer and the seller, but the transaction process also faces many troublesome "problems". It is difficult to control transaction risks and the process is complex and long, which have become the pain points of many consumers. The survey results of "China Consumer News" show that more than 70% of consumers are not clear about the common risks of second-hand house transactions, and 30% of consumers have encountered transaction disputes such as "house ownership", "tax payment", and "capital security".
In order to help both buyers and sellers avoid risks to the greatest extent, the Beijing Lianjia Signing Service Center standardizes the second-hand house transaction process, dividing the transaction process into five major modules: reservation, pre-signing, during signing, post-signing, and review, covering 33 links such as risk warning, document verification, contract drafting, and contract explanation, and check and eliminate potential risks in each link one by one at the contract signing stage. Among them, the signing service center summarizes and produces six types of high-incidence risk warning videos, which are played for both buyers and sellers before signing to fully warn of transaction risks.
In addition, in the past, disputes between buyers and sellers due to oral agreements occurred from time to time. In the signing service center, each signing room can provide a full-process audio and video recording service, and it is permanently stored in the cloud to make the entire signing process visible and transparent, and better protect the legitimate rights and interests of both parties. For the issue of capital security that consumers are concerned about, the signing service center introduces a variety of capital escrow services.
As of October 15, in the signing service center, the signing dispute rate between the buyer and the seller is 0.11%, which is 2.98% lower than the traditional non-collective signing mode, effectively reducing the transaction dispute risk between the buyer and the seller.
Tuanjiehu Signing Service Center
It is worth mentioning that the Beijing Lianjia Signing Service Center has also set up a new role of "signing manager" to ensure the safety of transactions. Different from the past when the broker dominated the signing of the contract, in the signing service center, the signing manager is not only responsible for reviewing qualifications, assessing risks, and explaining the contract, but also can answer transaction questions for both buyers and sellers and assist the broker in accurately calculating loans and taxes. As a fourth party independent of the buyer, the seller, and the broker, the signing manager is more objective and impartial, which helps to make the signing process more standardized.
"Most of our signing managers have a professional educational background in law, finance, etc., and the average working time in the real estate industry is more than 9 years." An Shuli, the person in charge of the Beijing Lianjia Transaction Service Center, introduced that Beijing Lianjia has set thresholds for the educational background and work experience of the signing manager position, and introduced a service quality inspection system, using manual sampling and AI quality inspection technology to assess the services of the signing manager to ensure that the signing manager provides safe and standardized signing services to consumers in accordance with the standard process. The core reason for launching signing service centers in other cities across the country is that the level of the broker service team varies greatly. The overall service level of brokers in Beijing Lianjia is relatively high, but the customers and owners in Beijing also have higher requirements for services. The launch of the signing service center is an "infrastructure" to improve the user experience and increase professionalism through more detailed division of labor.