With a price exceeding 7 billion yuan, Shanghai Chengtou Zhidi won the diamond-level plot in Yuyuan, Shanghai.

Just now, the selection result of another diamond-level plot adjacent to the Bund in Shanghai and in Yu Garden, Huangpu District has been disclosed! 

Shanghai Chengtou Zhidi (Group) Co., Ltd. has been successfully affirmed as the implementation entity of the Fuyou South Plot Package in the Old City God's Temple Area of Huangpu District.

Official Announcement

Shanghai Chengtou Zhidi is a wholly-owned subsidiary of Shanghai Chengtou Holdings and is under the Shanghai Chengtou Group, a state-owned enterprise in Shanghai. Winning the Fuyou South Plot Package with a starting bid of up to 6.98 billion yuan, this indicates that as a local giant in Shanghai, Shanghai Chengtou has made another significant move! 

As early as October 11, the Shanghai Land Market announced the candidates for the implementation entity. Now that the implementation entity has finally been officially declared, once the transfer process is officially completed, everything will be settled. 

Announcement Content

Although the official land acquisition price has not yet been announced, according to the selection scoring criteria this time, a price score of 17 points corresponds to a base price fluctuation of 100 to 200 million yuan, and the premium is not high. However, calculated based on the starting bid of 6.98 billion yuan, The total price has exceeded 7 billion yuan! Currently, the rumored land acquisition price is 7.08 billion yuan, which is 100 million yuan higher than the base price.

Selection Scoring Criteria

The Fuyou South Plot Package is located in the most precious Old City God's Temple Area in Shanghai, within the same area as the Luxiangyuan developed by Shanghai Chengtou. Its location is closer to the 10-billion-yuan Fuyou Land King, which was jointly won by Yu Garden Co., Ltd. and Ant Group two years ago - The two are only separated by one street, and Yu Garden, Town God's Temple, and BFC of the Bund are all in close proximity.

Calculated based on the total construction area of 79,200 square meters, as a mixed land for residential, commercial, and community public facilities, the starting floor price of Fuyou South has reached 88,000 yuan/square meter, which is much higher than the 72,000 yuan/square meter of the Fuyou Land King at that time. 

It was not until recently that there were rumors that the Fuyou Land King is about to enter the market, while Fuyou South, as another important plot in the Old City God's Temple Area and the hinterland of the Bund, is already prepared to proceed. 

However, although it is such a significant project, it also faces both opportunities and challenges. Now that Shanghai Chengtou, as an established luxury housing developer in the Old City God's Temple Area, has entered the game, it is a prudent move.

01

The overall four boundaries of the Fuyou South Plot Package are approximately from Zhujin Road in the north, to Fuxing East Road in the south, to Zhonghua Road in the east, and to Sanpailou Road in the west. The total above-ground construction area is about 79,200 square meters, including about 57,300 square meters for residential buildings, about 19,700 square meters for commercial buildings, and 2,300 square meters for community-level public facilities. 

The six plots of the Fuyou South Plot Package are 231B-02, 231C-01, 235B-03, 237A-02, 237B-01, and 237C-02

Perhaps everyone's perception of the location is not yet profound. We can view it from the perspective of the Old City God's Temple Area. If you took the No. 11 tram in Shanghai 10 or 20 years ago and circled around Renmin Middle Road, then the area within this circle is the Old City God's Temple Area. 

A distinct circle can be seen on the map

Location Map

This area has a history of nearly 500 years, is regarded as the root of Shanghai's Haipai culture, and is also one of the areas with the heaviest historical and style imprints in Shanghai. 

In recent years, with the accelerated pace of urban renewal in Shanghai, The Old City God's Temple Area has also entered a concentrated renewal period.

Nowadays, in this "circle" of the Old City God's Temple Area, a large number of real estate enterprises and well-known luxury housing projects have gathered. 

In addition to the Fuyou Land King Project and Luxiangyuan, there are also Jinyuan, a collaboration between Xinhu Zhongbao and Sunac, Shilin Runyuan, a collaboration between China Resources Land and Nanfang Group, Qiaojialu Project, a collaboration between Shanghai Real Estate and Luneng... All are gathered here, and they basically surround the Fuyou South Project this time. Even in the middle of the scattered plot packages of Fuyou South, there is also the Hesheng Waitan Project. 

It can be said that the general trend of a high-end residential atmosphere in the future Old City God's Temple Area is gradually taking shape. 

As an important part of it, Fuyou South is also relatively close to the Bund among these projects. It appears extremely precious, and with Shanghai Chengtou, which has a successful case of Luxiangyuan, in charge, the future is promising. 

02

However, it seems that there are still many challenges for the project as a whole: 

First, an extremely high requirement for a global perspective.

Although the Fuyou South Plot Package is packaged and sold as a whole for six plots, the plots are relatively scattered. Although the residential volume is not small, it is scattered in five plots. Overall, it can be considered the most scattered among the projects that are ready to proceed in the Old City God's Temple Area, but it requires overall consideration. 

In the "Design Task Book", it is clearly stipulated that the design scope is The enclosed area of the neighborhood, covering a land area of 17.1 hectares. Within this scope, the Building layout, functional format, and public space outside the six plots need to be correspondingly studied and considered. Therefore, there are actually considerable difficulties in the actual overall planning and arrangement in the future. 

Design Scope

The overall research scope required by the official is as follows:

Research Scope

In the Yu Garden and the Bund area, the Fuyou South Plot is relatively late to be sold. In a situation where projects are clustered in the area, it does not have an advantage, And even due to these previous projects, there are many restrictions.

For example, in the construction conditions of Fuyou South, it is clearly proposed that the commercial format to be created should also Consider the layout of the surrounding BFC and Fuyou plots in a coordinated manner to achieve differentiated and complementary effects and avoid commercial homogeneity with the surrounding areas... 

Planning Requirements d

Overall, it is very necessary for developers to have a high degree of global perspective, and developers with insufficient pattern are also difficult to undertake this project. 

Second, a cluster of style villas, a major test of operational capabilities.

As a typical style protection plot in Huangpu District, Fuyou South has a large number of preserved and protected historical buildings, with a total area of about 15,700 square meters, and the overall required protection and renewal scale is not less than 38,200 square meters. 

Coupled with the fact that this is a key old renovation project that is highly valued at the top level, the difficulty is naturally quite high. 

The entire project, from buildings to textures to streets and alleys, and even public spaces and transportation organizations, has very strict design requirements and restrictions. 

Announcement Content

In addition to the high-difficulty urban renewal and overall planning and design considerations, style villas have now made many developers both excited and afraid.

Nowadays, style villa plots in the urban area of Shanghai are being released in clusters. From the initial scarcity and high demand to the current frequent problems of difficult sales of high-priced and homogeneous products. In the Old City God's Temple Area, where style villas are particularly dense and the competition is fierce, this product will also more test the operational capabilities of developers. 

Of course, referring to Zhonghai Shunchang Jiuli and Hengchang Jiuli in Xintiandi next door, the 49 style villas with an average unit price of over 100 million yuan can still be sold out in a day. 

However, who can become the next Shunchang Jiuli and Hengchang Jiuli? Among the Old City God's Temple Area projects we mentioned earlier, Each one has a large volume of style villas. Fuyou South, which is relatively late to be listed, is naturally one step behind its competitors in the development progress. In a rapidly changing market, it is still quite difficult to grasp the hearts of high-end customers. 

From the perspective of the top level, it is naturally also hoped that every developer entering the Old City God's Temple Area can update a truly meaningful urban landmark and create a business card that can represent the characteristic style area of Shanghai. 

Therefore, from the beginning of the selection documents, there are Clear requirements for historical style protection experience in development, and the participating enterprises must also be At the level of 100 billion yuan in assets, while Enterprises that have been dealt with for breach of contract in the Shanghai land auction market in the past three years are prohibited from participating to avoid risks. 

Application Requirements

Third, the existence of small and medium-sized units will limit the project's "topping".

From the perspective of residential buildings, this will be a typical high-low matching product in the urban area. In addition to the style villas with no more than three floors, the high-rise residential buildings need to be fully decorated and equipped with 40% small and medium-sized units. 

Construction Requirements

This will also Affect the purity of the project's clientele to a certain extent. For developers who want to create a top project, it is still a considerable limitation - after all, compared to Cui 6 in Xintiandi next door, the starting unit size should be more than 400 square meters.