Mit einer ersten Finanzierungsrunde von mehrere Millionen US-Dollar und einem Schätzwert von 250 Millionen US-Dollar ist 「Aippy」 dabei, die nächste Generation einer AI-Spielgemeinschaft zu schaffen | Exklusiv von 36Kr

36Kr has learned that the AI game community "Aippy" developed by the NADA AI team has recently completed its first round of financing worth tens of millions of US dollars. This round was invested by Glowill Capital, and the post - investment company value is 250 million US dollars.

The funds from this round will mainly be used for hiring top artists and for the scaled growth of users in the core markets in Europe and America.

Aippy was promoted in 2025 by Chizicheng Technology, a company listed on the Hong Kong Stock Exchange. Its founder and CEO, Evan (Ye Chunjian), is a co - founder of Chizicheng and was the CTO of Chizicheng for a long time. He has more than ten years of experience in the fields of social networking and overseas games. Currently, the team has nearly 30 members. The core members are from top universities in China and foreign countries such as Tsinghua University, Northwestern University in the United States, and the Technical University of Munich, and cover key positions such as algorithms, products, and operations.

Image of Aippy's product interface

As an AI - driven player creation and interaction community, Aippy aims to create a UGC platform where "everyone can create a game" for the young generation of digital natives. Users only need to describe their ideas in natural language, and the AI can generate an interactive game in a few minutes. Other users can experience the UGC games on the platform intensively like short videos, and can also perform remix creativity (remix) with a click based on existing works, inject personal creativity, and then republish.

It is known that Aippy originally emerged from the exploration of the AI - tool direction. At the beginning of 2025, when the concept of Vibe Coding emerged, Evan led the team into this area. But soon, the product made a crucial strategic turn because the team found that the growth limit of the pure AI - tool segment is limited. It not only competes with large manufacturers but also has difficulties in solving the two core problems of user engagement and monetization.

After AI has lowered the creation threshold, the creativity of ordinary users is waiting to be released. If an AI - player creation community can be created for the general public, the market space is much larger than that of the tool segment. Therefore, the team decided to abandon the pure - tool direction, start from the game genres familiar to teenagers, and officially focus on the C - end AI game community. It only took a few months to complete the product validation.

So far, Aippy has achieved more than 3 million downloads worldwide, and the monthly active users are nearly 2 million. The rating in the US App Store is 4.8 points. The total number of UGC game works on the platform has exceeded 2 million, and the daily new creation volume has increased ten - fold compared to the beginning of the year.

In addition, the average daily usage time of users has increased by 25% compared to the beginning of the year, and the interaction rate of daily active users (DAU) is nearly 50%. The core community on Discord has already accumulated 15,000 engaged users and created a real atmosphere for exchanges among creators.

Game works generated by users in Aippy

To lower the creation threshold for ordinary users, Aippy has made many targeted product optimizations: The platform offers pre - defined creative templates, and the AI gives users real - time suggestions for further development to prevent users from getting stuck in front of a blank page. It supports voice input, AI - generated materials, one - click error correction, preview and adjustment, and other comprehensive creation tools, so that the entire creation process can be completed on the platform, and users do not need to switch to other tools.

The core mechanism of remix secondary creativity further lowers the creation threshold. If users like a work, they can directly modify it based on the existing work, inject personal creativity, and then republish. This mechanism enables dozens of new versions to emerge from a single creative source. The richer the content, the more creation is stimulated.

In terms of market strategy, Aippy is different from many similar projects that aim for rapid growth and coverage of all regions. Aippy continues to focus on developed regions such as Europe and America to maintain the community atmosphere.

The NADA AI team explained in an interview with 36Kr that the decision to focus on the core markets in Europe and America was made for three reasons: First, users in Europe and America are more open to new AI - native content, and the UGC creator culture is more mature, which fits well with Aippy's model. Second, users in Europe and America already have the habit of paying for content, so there is no need to reshape the market, and the efficiency of early - stage business model recognition is higher. Third, the current mainstream large language models understand English prompts better and generate better results than other languages, which provides users with a better AI - generation experience.

This strategy is also confirmed by the data: The proportion of Aippy's organic traffic currently exceeds 30%, which proves that the product has already developed a self - spreading trend and is not completely dependent on paid advertising.

Aippy's dialogue - oriented creation agent

After this round of financing, Aippy will focus on two core directions. First, it will further optimize the content recommendation and distribution mechanisms to improve the user experience. Second, it will upgrade the growth system and incentive system for creators and build a healthy and high - quality game content community with more creators. Currently, NADA AI hopes to attract more high - quality algorithm and agent engineers as well as top artists in product management.

The Aippy team believes that the value of AI in the game interaction industry is not to replace professional game designers but to release the creativity of ordinary users. Just as the digital camera did not replace professional photographers but brought photography into the lives of the general public, AI will not replace game companies but will open up a completely new interactive entertainment market where everyone can turn their ideas into playable games and creativity becomes pure fun again.

Opinions of investors:

The investor in this round, Glowill Capital, was founded in Hong Kong and is a global capital platform with multiple strategies and markets. It focuses on global growth industries such as artificial intelligence, quantum computing, renewable energy, biomedicine, and semiconductors.

A relevant person in charge of Glowill Capital explained that the investment in Aippy is mainly based on two assessments: First, the team has solid experience in the development of ToC Internet products and the operation of overseas markets and has a deep presence in the fields of social networking and games. Its capability model is rare. Second, the growth potential of the industry is positively evaluated, and Aippy is at the forefront in the direction of "lowering the game creation threshold + building a community ecosystem".