Starting from the IP source and reducing the cost of comic dramas, Biluojinghong empowers the entire content production process with AI | Early-stage project

Author | Lan Jie

Editor | Qiao Qian

Another company has ridden the wave of the webcomic drama trend.

With the support of AI tools, webcomic dramas have inherited the business model of traditional short dramas and, at the same time, brought the costs down again, creating another growth miracle this year. Biluojinghong (officially known as "Beijing Biluojinghong Technology Co., Ltd.") entered the market in May this year and became one of the companies riding this wave.

IP is also a lucrative business and one of the core competencies required in the short drama and even webcomic drama industries. Biluojinghong chooses to start from the source, cultivate its own IPs, and use novels, short dramas, webcomic dramas, etc. as amplifiers to achieve light commercial development of IPs.

The company was officially founded in May this year. Most of its core members come from Internet companies such as ByteDance, Tencent, and Baidu, with rich experience in the content industry. The core technical backbones of the team also participated in the zero - to - one construction of ByteDance's AIGC content production platform.

Wang Libing, the founder of Biluojinghong, has more than a decade of experience in the online literature industry and a highly specialized resume. He has served as the content director of Easou Novels, the strategic operation leader of Fanqie Novels, and the safety strategy leader of ByteDance's vertical products, possessing full - chain management experience in the digital reading industry, from editing, operation, product development to review.

Currently, the company's main business includes online literature production, short drama script production, and the production of short dramas and webcomic dramas. Its products include the AIGC tool "Creativity Whale" built by integrating multiple large - scale models at home and abroad, as well as a paid reading app that is about to be launched.

In just over half a year, the company's staff has expanded to more than 50 people, with R & D personnel accounting for the majority. Therefore, the AIGC tools under Biluojinghong have shown relatively excellent performance in cost reduction and efficiency improvement.

With its own AI tools, Biluojinghong can handle the entire production process of webcomic dramas, producing 15 - 20 minutes of content per day, corresponding to 15 - 20 episodes of webcomic dramas. For some high - quality 3D AI content, Biluojinghong can produce 2 - 3 minutes of content per day, with good presentation in terms of detail realism and the consistency of character appearances.

In contrast, through refined adjustments and model matching, the cost of the team to produce webcomic dramas (including silly comedies, dynamic webcomics, and even 3D webcomics) can be compressed to as low as a dozen to several dozen yuan per minute.

The founder believes that webcomic dramas will be a long - lasting trend because their cost is low enough and will not fluctuate due to the rising prices of actors.

Data from OceanEngine shows that the amount paid by webcomic drama merchants on Douyin for organic traffic has increased from 0 in the first half of 2024 to over 3 million yuan per day in the second quarter of this year and over 10 million yuan per day in August.

So far, Biluojinghong's revenue from scripts, short dramas, and webcomic dramas has reached several million yuan, which can cover the costs of signing online literature authors and purchasing the copyrights of online literature works.

The online literature business is one of Biluojinghong's long - term goals.

In the online literature industry, small and medium - sized authors generally face problems such as opaque royalties, a decrease in platform revenue sharing, and the impact of AI - generated content. As a result, the living space of authors has been squeezed, and some good and innovative content in the industry is difficult to be noticed. Wang Libing is worried that if this situation continues, there will be no "new blood" in the industry. In fact, adhering to the pursuit of content and providing a platform for small and medium - sized authors to realize their dreams is also the original intention of Wang Libing to found Biluojinghong.

With its profound industry accumulation, in just half a year since its establishment, Biluojinghong has signed 150 authors and has a resource pool of thousands of authors in reserve.

In cooperation with authors, the company adheres to the principle of idealism.

Specifically, the company's cooperation with authors includes two models: copyright purchase and revenue sharing. In the copyright purchase model, Biluojinghong's editorial team will make judgments based on the author's past works and delivery quality. In one case, the company paid an author 200,000 yuan for the copyright purchase when the relevant work had not yet been monetized. In the revenue - sharing model, the company is willing to give the author all the revenue after deducting operating expenses. In contrast, the average revenue - sharing ratio in the online literature industry is around 50%. Now, some of the authors signed by Biluojinghong have earned tens of thousands of yuan in revenue sharing.

"On average, our guaranteed copyright purchase cost can reach 30 - 1,000 yuan per thousand characters," said Wang Libing.

The company hopes to attract established online literature authors through the copyright purchase system to ensure the early accumulation of content. At the same time, it aims to attract more new authors with almost the highest revenue - sharing ratio in the industry to achieve sustainable development.

In the short term, the company relies on script, webcomic drama, and short drama businesses to support its operations. In the future, the company hopes that the online literature business can become independent and support other businesses.

In addition, with its AI talent and technology, Biluojinghong is also considering cooperating with game companies to develop interactive film - like games and even 3D games. In a 3D game demo presented by Wang Libing to 36Kr, it has shown action continuity and picture fineness close to that of traditional online games.