Von 100 Millionen auf 3 Milliarden: Wie hat Anker Innovations mithilfe von "Balkonenergiespeichern" einen Überholmanöver geschafft?
On April 28, Anker Innovations released its financial reports for the year 2024 and the first quarter of 2025. The data shows that the company's revenue in 2024 reached 24.71 billion yuan, representing a year - on - year increase of 41.14%. The consolidated net profit attributable to the parent company was 2.114 billion yuan, an increase of 30.93% compared to the previous year. In particular, in the energy storage business segment, Anker Innovations delivered an impressive performance: The annual revenue of the energy storage business exceeded 3 billion yuan, corresponding to a year - on - year increase of 184%. The revenue from balcony energy storage led the world.
This success is particularly remarkable as the energy storage market has already become a battlefield for large corporations. However, thanks to in - depth customer insights and unique product innovation, Anker has performed excellently in the highly competitive energy storage industry.
Recently, Anker SOLIX introduced a 3600 - watt - x - AI - powered balcony energy storage product - Anker SOLIX Solarbank 3 Pro. The sales on the first day set a new industry record again. The revenue was five times that of the previous year, and the subscription conversion rate was 1.8 times higher than in the same period of the previous year.
Several leading German media outlets have also supported it and awarded it a "VERY GOOD" grand slam.
In a test report by the top German media Computer Bild, the Solarbank 2 Pro received the first "very satisfactory" rating in the industry. The Solarbank 3 Pro has again received a "very satisfactory" rating from this media. At the same time, the media wrote about Anker: "Designed for bigger things".
Connect, one of the three leading German technology media, has also given a "very satisfactory" rating.
Why can Anker operate the energy storage business successfully?
Recognize opportunities: Balcony solar energy storage as a turning point
Anker Innovations' energy storage business started in a seemingly unfavorable situation. In 2022, the energy crisis in Europe triggered the demand for energy storage. However, the short - term influx of Chinese portable energy storage products led to rapid competition in the market and an increasing price war. Anker's energy storage team had only been together for a little over a year when it faced a 90% decline in sales compared to the previous year.
However, Anker quickly seized new opportunities. Based on the analysis of the first principle, Anker found that although the energy crisis in Europe was alleviated in the short term, there was a structural supply - demand dilemma in the long term. On the one hand, the electricity demand was constantly increasing with economic development. On the other hand, the energy supply costs were high and unstable due to the energy transition. As a result, consumers had to pay high electricity bills. When users tried to reduce their energy expenses, they encountered the problems of "slow, expensive, and difficult" in traditional household photovoltaic energy storage, which hindered its widespread adoption. The opening of the balcony photovoltaic policy in the EU, especially in Germany, provided the opportunity to make renewable energy accessible to ordinary households.
In early 2023, Anker entered the balcony photovoltaic market. However, the market quickly fell into homogeneous competition due to the influx of many players and the technical limitations of photovoltaic modules themselves. The price war became increasingly fierce. Anker had to make a crucial choice: Should it follow the mainstream of the market and plunge into the price war, or should it blaze a new trail by defining differentiated products? Anker chose the latter.
Go beyond the core needs of users: The path to product innovation
Anker deeply recognized that the core needs of balcony photovoltaic users were not simply aimed at low prices, but that they wanted to maximize their electricity savings. However, there was a time discrepancy between balcony photovoltaic power generation and household electricity consumption - photovoltaic modules generated electricity during the day, while the peak household consumption was at night. To solve this problem, photovoltaic power generation had to be closely integrated with the energy storage system to form a complete solar energy storage system.
Based on this understanding, Anker introduced the Solarbank balcony solar energy storage system in mid - 2023. Through the energy storage system, photovoltaic power generation during the day could be stored and used at night, increasing the self - consumption rate of photovoltaic power from 40% to 90%. This led to a significant increase in user benefits. The Solarbank system supports DIY installation and is ready for immediate use. The price of about 1,000 euros is acceptable to most households, avoiding the high installation costs and months - long installation times of traditional household energy storage. In this way, ordinary households can easily use renewable energy and effectively reduce their electricity costs.
Based on the fundamental user need of "reducing electricity costs", Anker continuously improves user benefits through productive innovation.
In 2024, Anker introduced the Solarbank 2 Pro, which increased the MPPT input power of photovoltaics to 2,400 watts and brought balcony solar energy storage into a new phase of high performance and large capacity. By coupling with an intelligent electricity meter, demand - oriented discharge could be realized, further increasing user benefits. In April 2025, the Solarbank 3 Pro was introduced. Not only were the photovoltaic input power and energy storage capacity further increased, but it also supports bidirectional conversion and dynamic electricity prices, allowing users to take advantage of the price differences between peak and off - peak hours to make a profit. In addition, AI technology was introduced for the first time in the balcony solar energy storage industry to develop energy use from a simple power supply to an intelligent coordinated model of "power generation - power storage - power consumption", significantly increasing user benefits.
Solarbank 3 Pro
The value of the Solarbank system in effectively reducing users' energy expenses has been confirmed both theoretically and practically. According to a study by the professional agency EUPD Research in the field of renewable energy, a typical balcony solar energy storage system (a 2 - kW photovoltaic system with a 2 - kWh energy storage battery) can reduce the electricity costs of an ordinary household by over 64%. According to the actual usage data of Anker SOLIX users, the median annual electricity cost savings for users of the Solarbank 2 Pro in 2024 was 373 euros. On average, the investment costs could be amortized in about five years. Some users with good sunlight conditions could achieve an annual income of over 900 euros. These real user benefits are reflected in the results that the Solarbank became the first - choice product in the balcony solar energy storage industry and the world's leading brand in the field of balcony solar energy storage in 2024.
High investment in research and development: Technological innovation drives the improvement of the product experience
Anker's success is due to its strong research and development capabilities and continuous investment in technological innovation. In the field of energy storage, Anker has invested a total of over 1.7 billion yuan in research and development. The proportion of research and development employees is up to 70%, making it one of the leading companies in the industry. To attract more energy storage technology experts from the Yangtze River Delta region, Anker has also established a research and development center in Suzhou, forming a dual research and development center in Shenzhen and Suzhou.
Currently, all core technologies of Anker's energy storage are self - developed, including the battery management system (BMS), the energy management system (EMS), the energy storage inverter (PCS), the photovoltaic inverter, and the battery pack. This has given Anker a leading technological advantage in the industry. Anker has also introduced for the first time an architecture for the balcony energy storage system with "one cluster, one optimization; one package, one management". This is an innovative application of this technology in the industry of small DIY energy storage products and has successfully solved the problems of battery efficiency and battery management in traditional energy storage products. In addition, Anker has developed the software technology "DC Interleaving Frequency Dithering", which has successfully solved the EMC (electromagnetic compatibility) problem in small - volume balcony solar energy storage and has significantly improved product performance and the user product experience.
In addition to hardware architecture and software technology, Anker has a series of innovative technologies in the field of energy storage, including GaNPrime™ technology, which can achieve an energy efficiency of 95% with a more compact and lighter design; PowerlQ™ technology, which can intelligently recognize the charger and charge with maximum efficiency; lnfiniPower™ technology, which ensures stable and long - lasting operation through reliable hardware and software; and SurgePad™ technology, which can drive performance and operate higher - power electrical appliances. Today, Anker SOLIX has obtained 471 intellectual property rights, covering several core technology directions in the field of energy storage. These technological achievements have not only made Anker stand out in the consumer electrical energy storage industry but also promoted the continuous progress of energy storage technology.
Why can Anker make its energy storage business better and better?
Large industry, great opportunities
Looking at the entire industry, energy storage is in a golden development phase, driven by government support measures, cost reduction through technology, and user demand. Third - party institutions predict that the volume of the solar energy storage market could rise to over 500 billion US dollars, which has enormous growth potential.
The traditional household energy storage system has the problems of "slow, expensive, and difficult", forcing users to bear high acquisition costs. The industry operates with low efficiency, and the government has to provide extensive subsidies. The entire industry operates in an unsustainable way, which severely restricts market demand:
Expensive: It requires a high investment of up to 20,000 euros, and the payback period is at least 8 to 10 years.
Slow: The waiting time for installation is long and the process is complicated. Usually, it takes 3 to 6 months for the installation to be completed.
Difficult: The product forms are diverse and complex, and it is difficult for users to quickly understand and find the appropriate solution.
Anker's DIY balcony energy storage program has successfully solved these problems through product and business model innovation. By creating value for users and improving the operational efficiency of the industry, the entire industry can develop in a healthy cycle without subsidies. This not only creates enormous growth space for the industry but also can effectively reduce the burden on society in the transition to renewable energy: