Has the Traditional MV Industry Reached an Inflection Point as Leading Music Labels Use AI for MV Production?

Creativity is being redistributed.

Recently, Warner Music China, in collaboration with Keling AI, launched the first virtual idol of an AI female warrior, "Wu Aihua," which has gone viral. Data shows that the MV of its first eponymous single, "Wu Aihua," has exceeded 5 million views across the internet, and related topics have exceeded 10 million views. The music source received over 999 collections just one day after its release. More importantly, the entire video part of this MV was completed by AI, with Keling AI providing the main technical support. The music style combines the flute with a super - exciting drum set, and the Western vocal style collides with the Chinese female warrior image. The MV features the visual style of Shaw Brothers Studio, interspersed with the sci - fi aesthetics of "Love, Death & Robots." The super - smooth high - speed complex action shots make people exclaim that the iteration of AI technology is incredibly fast. From creative trials to industrial implementation, especially with giants like Warner Music China entering the field, AI MVs are increasingly entering the mainstream view, and their commercialization process has been rapidly opened up. So, has the traditional MV industry reached an inflection point? < h2 > Creating "Wu Aihua" < / h2 > In 1965, when the traditional genre film market of Shaw Brothers Studio showed signs of fatigue, it put forward the slogan of "New Strategy for Color Wuxia Films." The key lies not in simply renovating the wuxia genre but in reconstructing a highly recognizable genre aesthetics within a highly industrialized system. Sixty years later, this slogan was restarted in another way in the AI era and unexpectedly became a new choice for AI video style. Different from the early AI MVs that were mainly dominated by technological spectacles, "Color Wuxia" points to the possibility of AI's influence moving towards commercial - grade applications and presents a film - level narrative in the MV. As the creator of the "Wu Aihua" MV, Wu Zhiqi initially envisioned this work as an MV that "has a clear aesthetic origin but does not completely replicate the past." The Shaw Brothers films he loved since childhood became his reference: stage - like settings, Peking Opera - style movements, and the integration of film montage editing that emphasizes emotional rhythm. Once the style was finalized, the technical difficulty increased sharply. As a highly industrialized visual system, Shaw Brothers' aesthetics has clear specifications for character proportions, camera scheduling, and action rhythm. In the 1970s and 1980s, these standards were jointly achieved by experienced art and photography teams. In the context of AI MVs, creators not only need to control the risk of distortion of character figures and faces but also must complete the continuous scheduling and stable connection of multiple shots under the constraints of the established music rhythm. < img data - img - size - val = "568,238" src = "https://img.36krcdn.com/hsossms/20260129/v2_e542b0e814ad42deaece752c0b930507@5091053_img_gif?x - oss - process = image/quality,q_90" > All these creative difficulties were easily resolved by Keling AI. The creation of "Wu Aihua" coincided with the launch of Keling O1. Its exclusive "subject library" function can ensure that the character's image remains stable and consistent in different scenes or camera shots, completely solving the consistency problem of AI videos and producing industrial - grade images. Keling 2.5 Turbo injected soul into the high - difficulty martial arts actions and close - up shots of hands in the MV, avoiding the common breakdown and incoherence in complex dynamics. As a creator, Wu Zhiqi found that Wu Aihua could "perform" and tell more stories. In the MV, the female warrior Wu Aihua frowns in thought when reading the "Martial Arts Manual." When she falls to the ground, her expression is funny and absurd. When betrayed by an assassin, there is anger in her eyes. With the support of Keling AI, Wu Zhiqi successfully presented the subtle transitions of the character's facial emotions, providing creators with an expression space that was previously difficult to achieve. < img data - img - size - val = "568,238" src = "https://img.36krcdn.com/hsossms/20260129/v2_2fb4f211c6a448a18232869614843cf7@5091053_img_gif?x - oss - process = image/quality,q_90" > "Only when Wu Aihua can 'perform' like a movie actress does she have the basis to evolve into a genre character," Wu Zhiqi told Naked Music. Only in this way can the virtual character carry a complete worldview, "allowing me to extend more stories from her." If the "Wu Aihua" MV verifies whether AI can present the traditional film style at the pixel level, then the "Skydiving on the Fingertips" MV focuses on whether AI can carry a continuously changing and expanding narrative world beyond traditional films. It is reported that the lyrics of the new song "Skydiving on the Fingertips" released by well - known rapper Aire at the end of last year were completed by deepseek, and human intervention was deliberately excluded. Under such circumstances, the creator, You Dachen, completely opened up the space and imagination: the surreal lunar surface 2.0, weightless space, and a cyberpunk tavern. Aire shuttles through different scenarios, creating a real - shot texture in the surreal different space. The creator, You Dachen, told us that the completion of this work was due to the functional upgrade of Keling O1. "During the creation process in our Dream Moon AI Laboratory, we generated a detailed and accurate subject library through Keling." In this way, whether it is a steampunk tavern or a speeding highway, the AI character can always exist stably and complete continuous performances across scenes. In addition, as the world's first unified multi - modal model, Keling O1 also provides coordinated unity from pictures, music to sound effects during the creation process, which undoubtedly brings another improvement to the efficiency of the finished product. For example, the sound effect of the action of the worker bees of the weapon master clan in the MV actually comes from Keling's material library. "This compressed our entire production time by two to three times," You Dachen told us. These two works point to the same thing from different directions: when AI has both the ability of stable control and continuous expansion, the MV is becoming one of its first mature commercial carriers. < h2 > How Can a One - Person Company Stir Up a Hundred - Billion - Dollar Market? < / h2 > If we broaden our perspective from a single work, music MVs are returning to a re - defined position. On the supply side, statistics from music data company Luminate show that about 120,000 new tracks are uploaded to streaming platforms every day. On the consumption side, data from MIDiA Research shows that the proportion of consumers who watch music videos on YouTube at least once a month has increased from 50% in 2020 to 67% in 2024. The huge supply of songs, the dissemination methods of social media, and the application of AI technology have re - activated the suppressed demand for music visualization. Research by Verified Market Research shows that in 2024, the market size of music video production was worth $1.12 billion (about 77.8 billion RMB) and is expected to reach $2.039 billion (142.4 billion RMB) by 2032, with a compound annual growth rate of 7.8% from 2026 to 2032. < img data - img - size - val = "" src = "https://img.36krcdn.com/hsossms/20260129/v2_b55307af375c4c6eba9de9281386b1cf@000000_oswg57127oswg1080oswg608_img_000?x - oss - process = image/format,jpg/interlace,1" > It can be seen that in the current context of the rapid expansion of global music content, MVs are gradually becoming the core content connecting music, short - video platforms, and the streaming media ecosystem. On the one hand, the rhythm of music release is accelerating, the trend of single - song releases is obvious, and the marketing demand is increasing exponentially. On the other hand, nowadays, users' viewing habits are often to passively contact video content on short - video platforms, recommendation streams, and the platform homepage, and then complete music consumption on music streaming platforms. In this way, in the eyes of music promotion teams, MVs are no longer just icing on the cake as marketing materials but have become the most penetrating entry point in music dissemination. However, the problems are also significant. In the traditional production system, a standard MV often means a production cycle of several months, a budget of hundreds of thousands of yuan or even more, and a high degree of dependence on team collaboration. Shooting conditions, cycle pressure, and platform window periods have all restricted the creative space of MVs. For a large number of mid - tier and independent musicians, creativity is often compressed at the project - planning stage and finally has to be compromised at the execution level. Wu Zhiqi, an AI creator who has transformed from the traditional industry, has an intuitive feeling about this. In his opinion, "The most important value of AI lies in the ability to keep trying new things with almost zero cost instead of repeatedly replicating successful templates that have been proven in the market." Relying on the model's advantages in generating highly stylized and delicate textures, Keling AI is especially good at presenting free - flowing and imaginative creative expressions such as freehand brushwork and stream - of - consciousness. The AI artist, Spicy Flower Hand, is using this ability to efficiently realize her "creative ambitions" in her mind. Coming from the 3D visual field, she has long - term experience in completing special effects for traditional video teams, which has accumulated a stable and distinct aesthetic orientation for her. She prefers to embed installation - style and heterogeneous visual elements in the real urban space and has gradually formed her personal style. This year, she was invited to create the main visual for the Mayday concert's "Superman." The five members were enlarged into urban sculptures. With the help of the generative model, the characters were placed in urban buildings such as the Oriental Pearl Tower and the Bund, just like a large - scale installation art. In the "Skydiving on the Fingertips" MV, the creator, You Dachen, also experimented with a "one - shot - through" structure that continuously jumps from virtual to real: The film is designed based on the sci - fi worldview of the White Moon City. It suddenly enters a cyberpunk - style bar from a chess - playing space. After the camera pans to a waitress, the character meets a Cthulhu - style bartender, and the scene evolves continuously without cutting off the emotion. < img data - img - size - val = "568,238" src = "https://img.36krcdn.com/hsossms/20260129/v2_8e5ac2064a3f41dd915d5fd626c02d33@5091053_img_gif?x - oss - process = image/quality,q_90" > "If it were shot in real - life, it's almost unimaginable how much personnel scheduling would be required. Real - life shooting also cannot show such a rich sci - fi scene as the White Moon City," You Dachen said. However, with the support of Keling AI, this complexity is transformed into a logical coherence problem between the first and last frames. During the camera scheduling process, the model itself begins to participate in the creation. Sometimes, the creator only needs to set an image such as a coin or a glass of wine, and AI can naturally generate the intermediate scheduling path and even provide visual solutions that were not previously envisioned, truly achieving cost - reduction and efficiency - improvement. It is not difficult to see that when the technological maturity crosses a certain threshold, the content creation model changes accordingly. The "one - person company" is no longer just a metaphor. From creative conception, image generation, to editing and dissemination material output, more and more MV projects can be completed by a very small - scale team or even a single person, perfectly adapting to the current high - frequency music release rhythm. It is no longer a pipe dream for a one - person company to stir up a hundred - billion - dollar market. < h2 > Beyond Cost - Reduction, Creativity is Being Redistributed < / h2 > From a commercial perspective, the real value of AI is not limited to the reduction of production costs. With the continuous iteration of the model, AI is evolving from an efficient "tool" to a real "creative partner," deeply participating in the creation in terms of efficiency, stability, and large - scale capabilities. Taking Keling AI as an example, its O1 version began to systematically solve the problem of subject consistency. By locking the core features of the character from multiple angles, it significantly reduces the image distortion of the character in long sequences. Keling 2.5 Turbo further strengthens the dynamic stability and style unity ability, introducing a physical feedback mechanism closer to the real world, making high - dynamic actions and complex camera movements regular options that can be stably generated. When the model's ability becomes stable and the toolchain matures, MVs with multiple characters, multiple scenes, multiple shots, and even a complete narrative structure can be repeatedly generated, adjusted, and finalized within a very short time window. This process is no longer a "casual attempt" at new technology but is gradually transformed into a controllable, replicable, and commercially implementable engineering process. This change is also reshaping the division - of - labor logic within the music industry. When MVs are no longer high - risk, one - time, and heavy - investment projects, creators can conduct more frequent visual experiments. Style exploration is moved forward to the early stage of creation instead of being compressed within the limited window of the promotion stage. Visual expression has shifted from "result - oriented" to "process co - creation," and the creation rhythm and content form have been re - defined accordingly. In the past period, Keling AI has carried out diverse practices with several leading music companies, pioneer AI directors, and trendy musicians: from the opening video of the sixth - anniversary live - streaming grand ceremony of the Times Youth Group, which received hundreds of millions of exposures, to the first AI MV of the virtual idol, the Eastern female warrior Wu Aihua, and then to the first fully AI - generated hip - hop MV in China, "Skydiving on the Fingertips" by musician Aire, these cases jointly verify the feasibility and maturity of AI MVs in mainstream aesthetics, artistic expression, and commercial production systems. More notably, the platform is deeply binding technological capabilities with the creative ecosystem in a more community - oriented way. Through the creator support program and the NextGen New Image Venture Capital Program, Keling AI continuously supports young creators by providing model capabilities, resource exposure, and co - creation support, accelerating the innovation and large - scale production of music visual content. < img data - img - size - val = "" src = "https://img.36krcdn.com/hsossms/20260129/v2_50c86939e1ff45b5b4f359803aa2648b@000000_oswg371195oswg1080oswg1072_img_000?x - oss - process = image/format,jpg/interlace,1" > When the platform continuously invests resources, traffic, and attention in the vertical scenario of AI MVs, "AI Reconstructs the Future" is no longer just a slogan. AI tools are reconnecting creativity, production, and commercialization in a perceptible way. With the large - scale trials of leading record labels and the continuous demonstrations of pioneer creators, the role of technology is undergoing a fundamental transformation - it is no longer just a means to reduce costs but is reshaping the basic rules of content production. For the entire industry, this may still be just a starting point. The real impact does not lie in the emergence of a single hit AI MV but in how music content will be conceived, produced, and enter the market at what rhythm after this production method becomes the default option. This article is from the WeChat official account < a target = "_blank" rel = "noopener noreferrer" href = "https

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When leading music labels use AI to produce MVs, has the traditional MV industry reached an inflection point?