When BYD teams up with Tailg, the electric two-wheelers usher in a new era of "Becoming Legends".
Where is the Two-wheel Electric Vehicle Market Headed?
In 2019, the official implementation of the new national standard marked the end of the saturated development of the Chinese electric two-wheel market. By clearly defining parameters, setting mandatory index requirements, and implementing 3C certification, the largest electric two-wheel vehicle market in the world is accelerating the elimination of inferior products.
On one end of the market, due to restrictions on product parameters and management qualifications, a large number of small brands and unqualified miscellaneous brands have been eliminated as their products cannot be used on the road. On the other end, traditional established brands such as Tailg, Yadea, Emma, and new forces in vehicle manufacturing such as Niu Technologies and Ninebot have rapidly emerged with their scale advantages and technological innovations.
Undeniably, the introduction of the new national standard once triggered a wave of replacement in the market. Today, the number of electric vehicles in China has exceeded 350 million, with an average of one electric bicycle for every four people. However, by 2022, as most of the old-fashioned electric two-wheelers were gradually phased out, more than 80% of the demand for new national standard replacements has been fulfilled.
It is obvious that the "policy dividend" of trading in old for new is gradually weakening. According to research data from iResearch, the sales volume of China's two-wheel electric vehicles in 2023 is approximately 55 million, a decrease compared to the previous year. Huachuang Securities also predicts that the compound growth rate of industry sales in the next three years will drop from 18% in 2019 - 2022 to 5% - 10%.
Especially under the pressure of overall consumer confidence, players in the electric two-wheel vehicle industry, who are eager to get rid of the intense internal competition, have already been working hard on range, safety, intelligence, and design one by one. Because for today's consumers, electric two-wheel vehicles are no longer limited to a single performance dimension such as range or power, but rather a complete experience including intelligence and personalization. Even design, which was once overlooked, has received more resource investment due to the explosion of the appearance economy.
Refinement and quality... have gradually become the key words for the development of electric two-wheel vehicles. In fact, this is also the trend of history. With the elimination of inferior products in the market environment over the past two decades, this two-wheel electric vehicle industry, which has overcome rough growth, has formed its own leading enterprises and is presenting the "Made in China, Intelligent Manufacturing" business card to the overseas market through globalization. However, how to take the next step after achieving scale is a question that this industry, which has overdrawn the market demand for the next 2 - 3 years, is facing.
On December 2, Tailg, an established player in electric two-wheel vehicles, officially launched the 2025 flagship "Fire-Eye Mecha 3" and announced a strategic partnership with BYD to jointly create a new era in the new energy industry. When the Chinese new energy vehicle leader teams up with the two-wheel vehicle industry giant, what kind of "legendary" era will be initiated for low-carbon travel in the future?
1. After Years of Development, Tailg Enables the Resonance of Technology and Aesthetics, Initiating the "Legendary" Era of Electric Two-Wheel Vehicles
The emergence of price wars is often accompanied by homogeneous product intense internal competition.
At the press conference on December 2, Sun Muchu, the Executive President of Tailg Group, described the market competition of traditional electric two-wheel vehicles with this sentence: "One mold is used by hundreds of brands." More than twenty years ago, when he first entered this field, the streets were filled with similar models of turtle, eagle, and bull styles launched by various brands.
At that time, he was thinking about how to create an electric two-wheel vehicle that avoids similar designs, showcases the user's personality, and even integrates technology and aesthetics. This is the reason for the birth of the "Fire-Eye" Mecha series. In 2020, Sun Muchu personally led the design and R & D team and spent two years launching Tailg Chitu.
Whether it is the unique dual-light aesthetics, the retro mecha appearance, or the powerful performance technology, Chitu not only became a hit in the electric two-wheel vehicle market that year but also set a new Guinness World Record with "the longest distance traveled by an electric scooter, with a driving distance of 31,516.75 kilometers" in the long-range challenge.
Subsequently, Tailg, which integrates the emotional value of public aesthetics, launched the second-generation product of the dual-light series - Tailg Cangqiong. As more and more players in the industry began to imitate the dual-light design, it can be said that Tailg Cangqiong set off an aesthetic trend of dual-light technology.
Today, after four years of continuous R & D and innovation, the Tailg Fire-Eye Mecha series welcomes the third generation - the launch of the "Legendary". As an electric two-wheel vehicle designed for young people's urban off-roading and short outdoor trips, in the words of Sun Muchu, the Executive President of Tailg Group, "it can withstand the scrutiny of users' discerning eyes".
First of all, in terms of performance, the "Legendary" is equipped with Tailg's newly developed "Somersault Cloud Long-Range Technology Platform 2.0 - Wind-Defying System". This core technology is more suitable for the travel needs of short outdoor trips and urban off-roading. Especially in special scenarios such as rainy nights and thick fog, the iconic Fire-Eye headlight of the "Legendary" is twice as bright as an ordinary LED headlight, and its strong beam penetration can achieve an effective long-range projection of 120 meters.
Secondly, in terms of safety. In Sun Muchu's view, safety is the best high-end feature. At the software level, Tailg has developed a "Tian Gang Protection" system - it has an ESP body stability system for riding, a TCS anti-skid system for snowy and slippery weather, an ARB anti-rollback control system for climbing sections, and an HDC downhill control system for downhill sections. Whether in the mountains or the wild, Tailg "Legendary" can ensure the safety of every kilometer.
At the same time, the "Legendary" vehicle hardware has also undergone rigorous crash tests. This is due to the fact that Tailg uses high-strength alloy steel and a double-layer double-wing frame structure design in the "Legendary" product, which is only used in high-speed motorcycles. Moreover, the front and rear suspensions are made of high-strength seamless steel tubes, which can effectively protect the rider's personal safety in the event of a crash. By becoming the first brand in the industry to conduct crash tests, Tailg has set a new benchmark for the safe travel of users on electric two-wheelers.
In addition to performance and safety to meet the most basic travel needs, range has become a major concern for users of short trips. Based on the Somersault Cloud Long-Range Technology Platform 2.0, Tailg combines a strong magnetic motor with a 3000W overclocking peak power and a 26AH Blue Whale power battery to achieve stronger power while ensuring a continuous range. It can be said that it has solved the dilemma that the range and power of electric two-wheel vehicles have not been able to be achieved simultaneously.
Finally, there is the design, which has been forgotten by the industry in the past. Since the launch of the Fire-Eye series, Tailg has insisted on the resonance of technology and aesthetics. This time, the dual-light structure of the "Legendary" breaks away from the square structure of the previous generation and adopts a more dynamic "raised eyebrow" design. With a pair of eyes like a guardian, Tailg gives the "Legendary" a sense of futurism and vitality.
Just as Sun Muchu, the Executive President of Tailg Group, said, by boldly introducing multi-faceted mecha elements, the vehicle is given a tough yet elegant temperament. It not only represents strength and protection but also symbolizes the brave exploration and conquest of the unknown world.
In fact, the naming of the "Legendary" also represents the personality of the Tailg brand. In China's long cultural history, "Legendary" not only represents the supreme glory and power but also contains the pursuit of being extraordinary and exceeding limits. In the view of Sun Muchu, the Executive President of Tailg Group, the "Legendary", as the representative work of the Fire-Eye Mecha 3 series, represents Tailg's unremitting exploration spirit in the field of two-wheel electric vehicles.
If the competition of traditional electric two-wheel vehicles that once overlooked design still remains in the early stage of intense internal competition, then the future of electric vehicles initiated by Tailg's "Legendary" not only meets the most basic travel needs in all aspects of safety, performance, and range but also captures the aesthetic value orientation of contemporary young people with unique design and brand concept.
Because Tailg knows that today's electric two-wheel vehicles are no longer just a means of transportation. From the "last kilometer" to more than 10 kilometers, from commuting, daily life travel to urban off-roading and outdoor trips, as the scenarios of electric two-wheel vehicles become more diverse, users' value demands for products are also constantly changing.
Whether it is the Chitu that set a new Guinness World Record and became a hit all over the internet, the Cangqiong that went to the ice fields and fought in the northwest, or the "Legendary" that initiated the resonance of technology and aesthetics, Tailg has gained the recognition of more than 10 million users through a four-year R & D journey and the iteration of three generations of revolutionary products. In the view of Sun Muchu, the Executive President of Tailg Group, when Tailg was founded, it wanted to create a more convenient transportation tool for more ordinary people and make life better.
2. Joining Forces with BYD, How Does Tailg Present the "Chinese Technology" Business Card to the Overseas Market?
In 2003, with the implementation of the "Motorcycle Ban", Tailg was established in Shenzhen. At that time, Tailg was still a small factory with less than 100 people. By 2024, it has entered the stage of group operation and development. Sun Muchu, the Executive President of Tailg Group, said that in the blink of an eye, twenty-one years have passed, and how to help ordinary people create a high-quality travel tool has always been his most concerned issue.
In 21 years, Tailg not only welcomed the new flagship "Legendary" but also has more than 78 million users worldwide, with more than 2,000 patents. Its dual-light series users have exceeded the tens of millions, and it has set Guinness World Records one after another. In the view of Sun Muchu, the Executive President of Tailg Group, "After 21 years, Tailg not only has better quality but also has good products that meet the full-scene riding experience of users. Tailg uses technology to meet more of everyone's needs and chases the light for the dream."
Standing at the moment when the industry is accelerating the lithium battery application, Tailg, which has come a long way, has also reached a strategic cooperation with BYD, the "big brother" in the field of new energy vehicles.
One is an electric two-wheel vehicle giant with 21 years of development and accumulation, and the other is a new energy vehicle leader with 30 years of industrial layout. The strategic cooperation between the two is just as Lei Lei, the General Manager of the Consumer Battery Division of BYD Co., Ltd., said, "The partnership between the two companies is not only a strong alliance between the two best companies in China's new energy field but also indicates that we will jointly promote a new upgrade in the new energy industry."
In fact, the collaborative cooperation between the two is to solve the battery challenges currently faced by electric two-wheel vehicles. As the core component of electric two-wheel vehicles, the performance of the battery directly affects the vehicle's range and service life, and is more directly related to the travel safety and experience of hundreds of millions of users. Although the lithium battery application is being accelerated, there are still technical bottlenecks and cost pressures in lithium battery applications.
Especially in terms of safety, lithium batteries are prone to thermal runaway under conditions such as overcharging, over-discharging, high temperature, and extrusion, which can easily lead to safety accidents such as combustion or explosion. At the same time, problems such as limited cycle life and cell expansion are enough to make countless consumers hesitate. As a complex system factory, the safety of lithium batteries needs to be comprehensively considered from multiple levels such as materials, design, manufacturing, and management.
This is why Tailg, which always stands in the position of users, has reached a strategic cooperation with BYD, the battery provider in the industrial chain. It should be noted that BYD has already started the industrial layout of electric two-wheel vehicles. As early as 2020, Fudi Battery developed a 48V15Ah battery in a year, which promoted the first batch of Didi Qingju batteries to be offline. At the same time, Fudi Battery has also reached cooperation with several well-known battery swap enterprises to promote the integrated operation planning and layout of lithium battery products and vehicle electricity.
And this cooperation between BYD and Tailg is to build a systematic safety of two-wheel vehicle batteries at multiple levels including software and hardware.
For example, at the hardware level, BYD will comprehensively improve the performance and lifespan of the battery from three aspects: super cell, super BMS (Battery Management System), and super architecture; at the software level, Tailg and BYD have jointly created a cloud big data - "Vehicle - Battery - Cloud Safety System". By collecting and analyzing battery data in real-time, it can promptly detect and warn of potential safety hazards, providing more comprehensive and thoughtful protection for users' travel.
The battery has been comprehensively upgraded from the internal structure to the external protection, allowing users to enjoy convenient travel with more peace of mind. It can be said that the full-life-cycle BYD battery with the same lifespan as the vehicle and a lifetime warranty jointly created by the two has initiated a new era of battery structural safety.
But more importantly, as two leading enterprises in the new energy field, the cooperation between Tailg and BYD will also promote the "Chinese Technology" business card to the overseas market.
As early as 2007, BYD began to expand its overseas territory. Today, BYD, whose overseas new energy vehicle sales have exceeded 240,000, has factories all over Southeast Asia, Central Asia, Central America, South America, Central Europe, Southern Europe, and Eastern Europe, and has entered 88 countries and regions around the world. And Tailg, as one of the three giants in the electric two-wheel vehicle industry, has more than 35,000 global stores and is exported to more than 90 countries and regions.
When the two leading enterprises in the Chinese new energy field come together, and when the industrial problems of lithium battery application are solved, a low-carbon future of beautiful travel for hundreds of millions of people will not only accelerate into reality but also a business card representing Chinese technology will set sail overseas.