Gao Liang from Lianyou Technology: We are still discussing the setup of operational bases in Mexico and Thailand | Frontline
"When automakers expand their business globally, they are facing prominent pain points including difficulties in coordinating overseas manufacturing and supply chains, low efficiency of local marketing and customer acquisition, slow after-sales service response, and cumbersome financial and HR compliance processes." Fu Siwei, Director of the Overseas Business BU of Lianyou Technology, summed up the challenges that automakers encounter in their global expansion.
To address these pain points, Lianyou Technology has rolled out an AI-native full-link digital intelligent solution for automotive overseas expansion, as well as an AI-native digital intelligent connectivity solution for automotive overseas business. The AI-native full-link digital intelligent solution for automotive overseas expansion covers the entire chain of R&D, production, supply, sales and services, and has been implemented and verified in the overseas business of many leading domestic automakers, covering scenarios such as overseas factory collaboration and localized operation. The AI-native digital intelligent connectivity solution for automotive overseas business provides automakers with an overseas version of the connected vehicle platform and mobile App, covering a full set of solutions from the vehicle end to the cloud, including vehicle binding, vehicle control, digital keys and other functions.
AI + automotive digital intelligent products and solutions are the core business of Lianyou Technology, covering the entire chain of R&D, production, supply, sales, services and management. The company's business portfolio also includes connected vehicles, intelligent domain control and other sectors.
Gao Liang, General Manager of Lianyou Technology, told 36Kr that the company had obtained a series of business opportunities in Japan as early as 2022, and established its Japanese subsidiary in October 2024. Lianyou Technology has formulated an overseas development strategy, putting forward a three-step strategy of "from project-level overseas expansion to corporate-level overseas deployment, and then to full corporate globalization". At present, the Japanese subsidiary of Lianyou Technology has maintained relatively stable operation.
Its early overseas expansion experience and the experience of "adapting to local conditions to fit the culture and regulations of overseas markets" made Lianyou Technology realize that it is a must to "assign on-site local teams to operate overseas". Gao Liang explained to 36Kr how the enterprise's AI digital intelligent platform empowers automakers to expand globally: "First, we precipitate all relevant capabilities into the enterprise, integrate them into our own middle platform, with the domestic HQ as the core. At the same time, we carry out adaptive adjustment and deployment in line with relevant requirements such as local behavior habits, laws and regulations, and data security of different countries and regions."
He cited an example that Lianyou Technology once communicated with an automaker in Malaysia. The automaker noted that Malaysians are different from Chinese people, "Chinese people are very hardworking, while we prefer a more relaxed working rhythm". In this context, the automaker raised the question of whether Lianyou Technology's products can be well applied in the local Malaysian market. This experience further consolidated Lianyou Technology's idea that "we must assign on-site teams to operate overseas" and "fully adapt to the actual local overseas situation".
In terms of overseas layout, Gao Liang said that in addition to Japan, Lianyou Technology is also discussing setting up operational footholds in Mexico in Latin America and Thailand in Southeast Asia. "In the long run, apart from Latin America, Southeast Asia and the Middle East, high value-added markets such as Australia and Europe are also the markets we hope to further explore."