Can a very small company still get covered by 36Kr?

When it comes to media coverage, many entrepreneurs may have such concerns:

The company has just been established with only a few team members, the product is still being polished, there is no large-scale financing, and no particularly eye-catching revenue data. Is such a project really suitable for submitting to media outlets?

In fact, whether a startup project deserves attention does not entirely depend on the size of the company.

An enterprise that has been established for many years may have formed a mature business model; while a newly launched startup may be exploring a new technical direction, or solving a market demand that has not yet been fully met.

If we only focus on enterprise scale and existing achievements, it is easy to ignore those growing new forces.

A good project does not have to wait until it grows large to be noticed

At different startup stages, projects have different highlights.

An early-stage team may have an innovative idea worth exploring, and is pushing technology from the laboratory to products; a startup may have just completed its first product and started looking for real application scenarios; a company that has already entered the market may have made new progress in business models, product iteration or market expansion.

These contents cannot all be measured by financing amount and revenue scale, but they can reflect the direction, capability and actual progress of a project.

For startup teams, what matters is not to package themselves as a "large company", but to let the outside world understand what the project is actually doing and what aspects of it are worth attention.

36Kr Project Recommendation does not only focus on mature enterprises

The "Project Recommendation" section of 36Kr is open for submission to startup projects at different development stages.

No matter in the fields of hard technology, AI, robotics, enterprise services, or consumption, healthcare, advanced manufacturing and other sectors, as long as the project has real products, technical or business progress, you can try to submit it.

Projects do not need to reach a specific financing round, nor is there a unified enterprise size threshold. We pay more attention to whether the project itself is real, has actual progress, and has content worthy of coverage.

After submitting the materials, the project will enter a unified review process. Projects that pass the review and meet the release requirements will have the opportunity to get free coverage and exposure from 36Kr.

Of course, open submission does not mean that all projects can pass the review. The authenticity of the project, content quality and actual value are still important judgment criteria.

Your project may be at a stage worthy of introduction

Starting a business is not only about the highlight moments after success. From an idea, to product shaping, to gradually finding the market, every stage has content worth telling.

If you are starting a business, have a preliminary product, or are promoting a valuable technology and business, you might as well introduce your project to 36Kr.

You don't have to wait until the company grows bigger, nor until you successfully secure financing.

Good projects do not have a unified starting line, and innovations worthy of attention should not be limited by scale.

Now, submit your project materials through 36Kr "Project Recommendation" to let good projects be seen earlier.

📌 Submit your project for free:
https://36kr.com/seek-report-new

📮 Contact email for project recommendation:
aireport@36kr.com

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