Li Jiaqi promoted AI computing power through live-stream sales for the first time, and 2 trillion Tokens were sold out within half an hour.

On the evening of November 2, Li Jiaqi, known as the "Top Lipstick Salesman", put an "invisible product" — Token — on his live stream for the first time. This is also the first time he has sold AI computing power products in his live broadcast room.

It is understood that in just half an hour, nearly 100,000 monthly personal membership cards of Qianwen Office were sold in the live stream, corresponding to a total of about 2 trillion Tokens.

That night, Chen Yusen, Vice President of Alibaba Group and CEO of Qianwen Office, was a guest in Li Jiaqi's live stream, bringing a monthly personal membership card of Qianwen Office priced at 1 cent.

At the live broadcast site, Li Jiaqi asked Chen Yusen: "Can you help me create an AI avatar that can chat with girls 24 hours a day?" Chen Yusen replied: "AI cannot replace Li Jiaqi. I would rather help fans use AI to deal with trivial matters — get off work on time, accompany pets, and take care of family members."

The two also demonstrated the implementation capabilities of AI Agent in scenarios such as office work, daily life and education in the live stream.

As a fishing enthusiast, Li Jiaqi put forward a demand on the spot, generated and launched a global fishing map supporting multi-user access through simple conversations. Li Jiaqi also revealed that his live stream business has introduced AI capabilities, which relies on AI and big data to generate shopping lists in real time.

According to the report of Beijing Business Today, Zhang Yi, CEO and chief analyst of iiMedia Research Group, said that the fact that Li Jiaqi's live stream sold 2 trillion Tokens in half an hour is far more significant in terms of market enlightenment than actual sales. In essence, it is a C-end market enlightenment movement under the Token economy, which directly pulls the B-end technical narrative of AI commercialization into the context of mass daily consumption, and will greatly accelerate the popularization of ordinary users' cognition of AI computing power consumption.

It is understood that Token is the unit of measurement for large models to process and generate information, and the essence of what users purchase is the model calling quota. In the past, Tokens mostly appeared in developer discussions and AI service subscription pages. Now, this technically colored concept is entering mass consumption scenarios.

This performance is particularly concentrated during this year's Double 11 shopping festival. Tokens have been listed on multiple e-commerce platforms as an independent category, and related services of many model manufacturers have entered the recharge centers and brand stores, providing consumers with an entry for centralized browsing, comparison and order placement.

From the perspective of the whole industry, all mainstream e-commerce platforms for this year's Double 11 have completed the preliminary layout of the AI Token category. The core competition among platforms is no longer limited to product sales, but essentially the competition for the position of the public computing power consumption entry in the AI era.

Specifically in terms of platform actions, Tmall and JD.com have successively launched Token sales entries. Among them, Tmall has for the first time set Token as an independent promotion category, with manufacturers including Zhipu AI, MiniMax, Alibaba Cloud Bailian, Qianwen Office, Moonshot AI, Stepfun and other manufacturers settling in one after another. The platform also launched the "AI Space Station" Token recharge center on September 3.

In September, JD.com launched the "AI Software Recharge Pavilion" as a centralized display and purchase entry for AI computing power services, integrating large model and agent brands such as Zhipu GLM, DeepSeek, Doubao, Seedance, WorkBuddy.

In terms of price, for the official flagship stores settled in such as Zhipu AI, the selling price on e-commerce platforms is basically consistent with that on the official website; for products sold by third-party authorized stores such as Kimi, MiniMax and DeepSeek, the platforms provide packages such as the "4.8 yuan daily package" that are not available on the official website.

The research report released by Huaxin Securities also stated that the centralized listing of Token categories on e-commerce platforms has created a new entry for standardized retail of model Tokens, promoting AI large model services to further integrate into traditional e-commerce consumption scenarios.

This article is from the WeChat official account "Jiemian News", author: Jiang Yiman, published by 36Kr with authorization.