GTC2026 Global Traffic Conference (Shanghai) is about to kick off: Seeking definite answers in the uncertain wave of overseas business expansion.

For Chinese pan-internet overseas practitioners, 2026 is a year full of tensions.

On the one hand, globalization remains the only path for Chinese enterprises to seek incremental breakthroughs; on the other hand, overseas markets are facing increasingly strict regulation, peaking traffic dividends and higher localization thresholds, leaving countless teams lingering between "being unable to keep up with fierce competition" and "daring not to stop". As overseas expansion evolves from the "land-grabbing stage" to the "deep water zone", the era of individualistic heroism of working alone has come to an end. At this critical industrial node, why do we still hold such an exhibition? The original intention of GTC2026 Global Traffic Conference (Shanghai) is exactly to build a bridge for Chinese overseas practitioners to find certain answers amid the waves of uncertainty.

From November 4 to 5, 2026, GTC2026 Global Traffic Conference (Shanghai), hosted by Baijing Outbound, will be held in Hall H3, Shanghai World Expo Exhibition & Convention Center. As one of the professional exhibitions with the most complete pan-internet overseas industrial chain and the largest scale in China, this year's exhibition is expected to gather more than 1800 enterprise executives, nearly 100 high-quality exhibitors and over 15000 industry practitioners. This is not just an exhibition, but also a collective "alignment" and energy replenishment for the cross-border overseas ecosystem.

Original Intention of the Conference: Reject Fighting Alone, Enable Precise Connection for Cross-border Overseas Practitioners

The original intention for us to hold this exhibition is very simple: to let the right people meet the right people. In today's era of fragmented information, what globalized enterprises lack most is often not grand trend reports, but practical experience that can be directly implemented, real data feedback and reliable partners. Many truly valuable cooperations are not reached through cold email exchanges, but are generated from collisions in a communication at the exhibition area, a debate at the round table, or a few casual chats over coffee.

Therefore, this exhibition adheres to the three-dimensional model of "exhibition + conference + docking". In the 7500㎡ exhibition area, we will centrally display the most popular and most growth-potential tracks such as AI, games, short dramas and brand globalization. Here, you do not need to fish for a needle in a haystack in the vast comprehensive exhibition hall, but can directly walk into the precise field that belongs to you. From payment compliance to localized operation, from cloud infrastructure to marketing promotion, every pain point on the way to overseas expansion can find a corresponding solution here.

Significance of the Exhibition: Penetrate Traffic Anxiety, Directly Address the Real Pain Points of Overseas Expansion

If the original intention is connection, then the significance of the exhibition is "breaking the deadlock". The agenda of this conference completely abandons empty and perfunctory polite remarks. The four main summits and four vertical activities all directly point to the core propositions that cross-border overseas practitioners are most anxious about at present.

In the main venue, the Opening Ceremony & Whale Sound Awards Ceremony on the morning of November 4 will set the tone for the whole year's overseas expansion, where not only many big names will show the industry achievements from the macro level, but also it will be an opportunity for us to witness the birth of annual benchmarks; the Game Globalization Summit in the afternoon will directly face the soul questioning of many pain points in the process of overseas expansion; the AI + Globalization Summit on the morning of November 5 will disassemble the evolution path of AI products from tools to agents, and calculate the cost and payback period of AI; the Short Drama Globalization Summit in the afternoon will focus on how short drama overseas expansion can shift from traffic gold panning to high-quality breakthrough under the situation of rising content costs.

In the sub-venues, whether it is the DTC Brand Globalization Session that discusses the shift from traffic involution to value growth, the AI Technology Development Forum that focuses on large models and underlying architecture, the AI Manhua Drama Salon & Short Drama Resource Matching Meeting that connects AI content production and monetization links, or the Global Game Matching Session that pursues extreme matching efficiency, all of them are trying to provide a set of replicable and implementable survival and development solutions for practitioners in different tracks.

Purposes of Attendance: Get Solutions, Expand Connections, and Build Brand Moat

We hope every friend who comes to GTC2026 Shanghai will come with questions and leave with solutions.

For attendees, your goal is to eliminate information asymmetry. In two days, you can listen to the review of real pitfalls from top global operators, complete the supplier screening that usually takes several months to advance in the exhibition area at one time, and meet potential business partners in the communication group. Information gap means profit gap, and cognition gap means the line of life and death.

For exhibitors, your goal is high-density brand exposure and precise customer acquisition. Facing more than 15000 professional audiences with clear demands, the booth is not only a display area of brand strength, but also a front position for efficient conversion. The official omni-channel promotion of the conference and the linkage with more than 100 industry media will help you achieve both brand awareness growth and commercial leads.

For speakers, your goal is to build industry authority and circle influence. Outputing unique insights on the stage and exchanging ideas with top capital and executives from large factories is an excellent industry endorsement, and will also provide you with rare opportunities for in-depth communication with core decision-makers.

There is no shortcut to overseas expansion, but you can avoid detours. In this era full of uncertainty, keeping warm together and deepening connection is the only certain choice for us.

November 4-5, 2026, Hall H3, Shanghai World Expo Exhibition & Convention Center. GTC2026 Global Traffic Conference (Shanghai) is fully prepared. At present, the ordinary tickets of the conference are available for free application for a limited time, you can scan the QR code on the poster below to get them.

No matter you are a developer looking for incremental growth, a brand manager exploring new markets, or a service provider providing underlying support, you can find your place here. Scan the code to register, lock your seat, and in November, we will meet in Shanghai for this annual breakthrough appointment for cross-border overseas practitioners!