Alice Luxury Art Jewelry is advancing its 50 million-yuan angel round financing and is currently in negotiations with multiple top-tier institutions.

The domestic gold and jewelry market is nearly 800 billion yuan in scale, with the gold category accounting for over 70%. The IP gold niche track is growing at a high speed, but the industry generally faces problems including product homogenization and scarcity of original designs. Most brands only compete on material, lack cultural IP products with intellectual property rights, and can hardly meet the consumption upgrading demands of mid-to-high-end users for cultural connotation and collection attributes. Alice Jewelry has deployed the high-end luxury art jewelry track with the national flower IP + global designer model, and is currently launching 100 million yuan Series A financing.

Industry Pain Points: Insufficient Supply of Original IP for High-end Jewelry

Most of the competition in the domestic jewelry market is concentrated on raw materials and gold prices, with a large number of styles imitating each other and weak intellectual property protection. Many brands' IPs are mainly externally authorized, and they lack their own cultural assets that can be reused for a long time; traditional brand products are biased towards rigid demand for weddings and marriages, and there is a lack of high-end luxury art gold product lines that take into account daily wear, self-reward, and collection for passing down to future generations.

With the consumption upgrading, urban consumer groups aged 30‑55 pay more attention to design aesthetics, cultural stories and product scarcity in addition to materials, and the market demand for jewelry brands with self-owned IP and original craftsmanship is rising.

Solution: Build a National Flower Art Jewelry System with the Dual Drivers of IP + ID

Rooted in Hong Kong, Alice Jewelry takes "Global National Flowers" as its core design language, owns 46 national flower-related trademarks, 579 original copyrights and patents, and holds self-owned IP assets of series such as Peony Queen and Iris. The brand has gathered more than 100 designers around the world, using the three major crafts of filigree, embossment and gold embroidery, inlaid with natural precious gemstones, to create art gold products that have the attributes of being worn, gifted and collected.

The products are divided into a three-layer matrix: light luxury art gold covers mass self-wearing and gifting scenarios; high luxury art jewelry is benchmarked against international high luxury brands; meanwhile, one-to-one high-end private customization services are available. The supply chain connects the whole chain of R&D and production, realizes rapid product iteration, and forms a differentiated product barrier.

Business Model, Target Users and Project Progress

Target users: The core target is urban women aged 30‑55 with aesthetic ability and willingness for consumption upgrading, and the main customer group is concentrated in the 35‑45 age group. The consumption scenarios are 40% for self-wearing, 35% for weddings and marriages, and 25% for gifting.

Business model: Adopt the omni-channel model of "online traffic explosion and offline user retention". Online, platforms such as Tmall, Douyin and Xiaohongshu are deployed for content marketing and conversion; offline, the combination of franchising and direct sales is adopted, with the light luxury line developing franchising, and the high luxury line entering top luxury shopping malls such as SKP, Hang Lung Plaza and Deji to open direct-sale boutiques, supporting high luxury art galleries to undertake private customization services, and realizing user consumption upgrading through layered unit price. For this round of 100 million yuan Series A financing, 70% will be used for online and offline channel expansion, 20% for product R&D and promotion, and 10% for supplementing working capital.

Team background: The founder has been deeply engaged in the jewelry industry for 25 years; the core management team comes from jewelry families, and team members have working experience in leading enterprises such as Chow Tai Fook, Chow Tai Seng, Zijin Mining, covering the whole chain of product R&D, finance and brand marketing, and also have rich international designer resources.

Current progress: The revenue in 2025 reached 310 million yuan, a year-on-year increase of 172%, with more than 1 million fans across all platforms; the expected compound annual growth rate of revenue from 2025 to 2028 exceeds 80%. The brand has launched multiple national flower IP product lines, completed star co-branding cooperation, established a replicable product development and channel expansion model, and plans to further expand domestic top luxury business districts and explore opportunities in overseas markets.