The once-banned "Mother of Big Results" staged a comeback with AI and earned three million.
The app inherits the methodology of Ququ the Great Lady, with only its delivery method changed. In the past, users had to send virtual gifts, buy courses, and join communities to continuously access Ququ's viewpoints. Now, users only need to pay 199 yuan per month to chat freely with "Ququ" 24 hours a day.
Nearly three years after being banned across multiple platforms, @Ququ the Great Lady (hereinafter referred to as "Ququ"), who was once labeled the "godmother of gold diggers", has not disappeared from the emotional advice business.
Recently, the AI emotional counseling app "Meiren Zhizhao" launched by her affiliated company has sparked heated discussions among netizens and the media. This app integrates functions such as chat analysis, reply script generation, and conflict simulation drills into an AI product that users can turn to for questions at any time. What users get is not only AI suggestions, but also a set of relationship judgments with Ququ's personal style.
According to estimates from Qimai Data (iOS side), as of October 13, six months after the global launch of "Meiren Zhizhao", it has recorded about 230,000 downloads and revenue of approximately 560,000 US dollars, equivalent to about 3.75 million RMB.
It is estimated that six months after its global launch, "Meiren Zhizhao" has generated revenue of about 560,000 US dollars, equivalent to approximately 3.75 million RMB. (Photo / Screenshot from Qimai Data)
From live stream clips, paid courses and communities to a monthly subscription AI product, Ququ has delivered her emotional methodology in a new way, re-engaged with users, and once again achieved "great results". For an IP with limited public domain exposure, AI has obviously become a new entry point for business.
When a set of emotional concepts that values value exchange and emphasizes taking the initiative is packaged as instant AI answers, how will it affect users' understanding of intimate relationships?
01
"Doubao only agrees with me,
Ququ AI will give a direct conclusion"
"What does this sentence he said mean?" "How should I reply?" In the past, when people encountered relationship problems, they would send chat records to friends for in-depth analysis. Now they may also ask general large models on the market such as Doubao and DeepSeek for better solutions.
For users of "Meiren Zhizhao", as long as they ask the question they want to solve in the app, it will try to provide a set of suggestions with Ququ's personal style.
Instead of facing a neutral chat box, users are interacting with a "Meizhuzhu" that is designed with a virtual image, speaking tone and value judgment, which can be understood as Ququ's "AI avatar". Although Ququ no longer does live stream co-hosting in front of the camera as before, users can still simulate conversations with her.
In the app interface, there are three virtual "Meizhuzhu" images for users to choose from. (Photo / Screenshot from Meiren Zhizhao)
"I tend to get caught up in overthinking, but Ququ is someone who never does that." A user of "Meiren Zhizhao" named @momo explained why she is willing to listen to Ququ's suggestions. She used to watch Ququ's live stream clips and agreed with Ququ's values, so she downloaded this app. She has tried asking it questions about relationships, friendships, and career. She thinks the AI developed by Ququ is different from Doubao: "Doubao always follows my words to keep the conversation going, but Ququ will give more direct, even somewhat decisive judgments."
User @Azao once didn't know how to reply to her leader's message, so she downloaded "Meiren Zhizhao" and started the free trial. Azao thinks the problem with other AI models is that they will guess her thoughts and give the answers she wants. "They feel too general and formal, with almost no human touch," Azao said, while Ququ's AI "analyzes things more frankly, and the reply plans it gives are closer to how normal people talk, and more in line with real situations."
When people are trapped in overthinking due to relationship problems, they easily rely on a precise and sharp judgment, commonly known as "being woken up by a scolding". Similar feedback is not uncommon on social platforms. Some users said bluntly: "DeepSeek is good at text logic reasoning, Doubao is good at apologizing, and Da Jieguo (Ququ's AI) is good at scolding to eliminate overthinking."
Some netizens have evaluated the app and stated that Ququ's AI is better at eliminating overthinking. (Photo / Screenshot from social platform)
Compared with other models on the market, Ququ's AI is a judgment-oriented software rather than a solution-oriented one. "It can give you a simple yes or no answer, like taking a clear side quickly, which is not suitable for real planning that requires detailed implementation steps."
In the press release for the launch event in April this year, the "Meiren Zhizhao" team described the app as a "private emotional consultant". The questions it can answer are not limited to romantic relationships, but also include friendship, career, and more. According to the introduction, the team has fed more than 200,000 real cases into this product. Before officially using the app, users can take a free test to get analysis of their personality, relationship patterns and career direction.
In addition, users can upload screenshots of chat records they can't understand for AI analysis; if they don't know how to respond to messages from others, they can use the script assistant to help draft replies; if they are worried about not expressing themselves well during conflicts, they can use the "conflict simulation" function to practice the dialogue in advance.
The author asked "Meiren Zhizhao" and "Doubao" the same question respectively. In comparison, "Meiren Zhizhao" focuses more on analyzing the logic and motivation behind the words, rather than directly providing reply templates. (Photo / Screenshots from Meiren Zhizhao and Doubao)
@momo also asked Ququ AI a question about friendship. She said she was suddenly isolated by her friend, and this so-called friend got very close to someone who likes to talk behind others' backs, which made her trapped in overthinking. "But Ququ pointed out the problems between us sharply, and even said that the two people had already spoken ill of me, which made me suddenly see the light."
This is also the difference between AI emotional counseling and traditional emotional counseling. Human counselors usually require users to elaborate detailed backgrounds and communicate repeatedly; while AI compresses the problem into an input box, tests and function entrances. Users only need to put forward their specific confusions to get suggestions from Ququ AI.
In practice, the vague statement "I'm very confused about my relationship recently" is broken down into a solvable specific problem: What does this sentence he said mean? How should I reply? Is this relationship worth continuing? What should I say when facing a conflict?
The design of "Meiren Zhizhao" breaks down common emotional confusions into specific tasks that can be solved by following step-by-step operations.
02
Banned and moved behind the scenes, acquiring users in a new way
Of course, none of these functions are free.
Regular users of "Meiren Zhizhao" have three free question chances. Users don't need to fully agree with Ququ's values first, they can download and try it just because of a single chat record or a workplace puzzle. But if they want to continue in-depth conversations or use other functions, they need to purchase a membership. The in-app page shows that the membership of "Meiren Zhizhao" is divided into monthly card (199 yuan), quarterly card (569 yuan) and annual card (1999 yuan).
The membership of "Meiren Zhizhao" has three tiers. (Photo / Screenshot of the app)
Users can also generate exclusive "Meiren Zhizhao" invitation codes. After inviting new users to register and pay, they can get a 15% commission of the order amount. In other words, the team outsources part of the customer acquisition work to existing users: users are not only consumers, but can also become promoters. This leads to the fact that when you search for this app on social platforms, you see far more users posting invitation codes than sharing their usage experiences and feedback.
Compared with Ququ's past courses that often cost thousands of yuan to start, the app provides a lower-priced, lower-threshold entry point.
Under posts related to "Meiren Zhizhao", a large number of users post invitation codes in the comment area. (Photo / Screenshot from social platform)
Ququ the Great Lady, whose real name is Le Chuanqu, had a highly controversial rise to fame before being banned across all platforms.
After graduating from Wuhan University, Ququ participated in music shows such as "Super Girl", but never gained much popularity. In 2019, she started live streaming to sing on social platforms, but the response was still underwhelming.
Until one time, she analyzed the relationship topics from a hit drama, and unexpectedly gained a lot of attention. After that, she gradually transformed from a singing blogger to an emotional content creator, and formed a unique set of values of her own.
Her expressions are very direct, she often explains intimate relationships as value exchange, and teaches women how to fight for resources in romantic and marriage relationships. She sums up her views as: women should be independent, love themselves, learn to "make use of" men instead of "depend on" men.
This set of expressions has attracted many supporters, and she has accumulated a group of loyal fans. Some people think she has stated the realistic side of relationships, while others criticize her for over-instrumentalizing emotions. Because she often discusses how women can obtain wealth and resources through romantic relationships and marriage, she is known as the "goddess of gold diggers" by the public.
Apart from live streaming, Ququ has gradually built up paid businesses: to do a co-host with her in live stream, you have to send gifts worth thousands of yuan first; paid courses cost 3580 yuan; annual voice service and monthly text service fees range from more than 7000 yuan to 12000 yuan; to join the "Bestie Alliance", you have to pay at least 198800 yuan.
Ququ was banned by multiple platforms at the end of 2023 for promoting bad love views, and was fined 7.58 million yuan for tax evasion in April 2025. (Photo / Screenshot from Shell Finance)
At the end of 2023, she was banned by multiple platforms for promoting bad love views; in April 2025, she was ordered to pay back taxes and fines totaling 7.58 million yuan for tax evasion. After that, she rarely appeared on public platforms, but her views and content are still spread through private domains, clip accounts and other channels. Now, these contents are packaged into AI products, becoming "Ququ-style suggestions" that users can call at any time.
Ququ's past business was built on her distinctive personal expression and the trust of her fans. She summed up complex romantic relationships into a set of learnable methodologies: judge the value of the other person, judge what a relationship can bring to the woman herself, so as to decide how to respond. People who agree with her methodology will naturally pay for more in-depth courses and emotional counseling.
The app inherits the methodology of Ququ the Great Lady, with only its delivery method changed. In the past, users had to send virtual gifts, buy courses, and join communities to continuously access Ququ's viewpoints. Now, users only need to pay 199 yuan per month to chat freely with "Ququ" 24 hours a day.
03
When subjective values are wrapped in an AI shell
At present, "Meiren Zhizhao" seems to have technically upgraded its sold products with AI, but in fact, developing such an app does not have a very high technical threshold.
From the perspective of @Toutou who works in the AI industry, a similar product can be built for just a few hundred yuan. She judges that it is closer to using prompt words or a small amount of fine-tuning to let the general model imitate a specific answering style; from her one-time usage experience, traces of the model refusing to answer and the intervention of general security rules can also be seen.
Although Ququ can hardly appear in public now, her core ideas have always been circulating in the market in different forms. What AI and new products bring is a more handy opportunity to make money.
Even if she is banned across the whole network, Ququ's private domain live stream clips are still circulating on the Internet in different ways. (Photo /