Global mobility tech brand "Velotric" has completed RMB 200 million in Series C financing to develop new exoskeleton and golf cart product lines.

Today, global mobility tech brand 「Velotric (Shenzhen Velotric Technology Co., Ltd.)」 officially announced the completion of a 200 million yuan Series C financing, led by China Life Private Equity Investment, followed by Amber Capital, with additional investment from existing shareholders, Lighthouse Capital continues to act as the exclusive financial advisor. The funds raised in this round will be mainly used for core technology R&D, new category expansion and global organizational system construction.

Velotric was founded in 2021 by Adam Zhang, former co-founder of Lime in Shenzhen. E-bike (electrically assisted bicycle) is the company's first product line to explore mobility tech scenarios. Over the past five years, its compound annual revenue growth rate has reached nearly 100%. According to the company's statistics, in the first three quarters of 2026, based on sales revenue, Velotric has become a leading E-bike brand in North America. Relying on its in-depth brand insight capabilities, global operations and E-bike revenue base, Velotric announced that it will enter two brand new tracks: consumer-grade exoskeleton robots and golf carts, to tap into incremental opportunities in mobility tech scenarios and meet users' diverse needs for improved mobility capabilities.

Differentiated products drive growth, new products contribute 50% of annual revenue

Velotric adheres to the product concept of "Rider-First Design", defines products based on the real needs of local users, and creates product solutions adapted to local living habits. Based on the brand's differentiated value, the average selling price of Velotric's products at terminals has steadily risen to 1,800 US dollars. The price increase has not affected conversion, but instead driven sales growth; under the rhythm of high-frequency iteration of new products, the sales revenue brought by new products has accounted for 50% of the company's total annual revenue for three consecutive years.

Product safety is the bottom line of brand development. Relying on the team's mass production and manufacturing experience and strict requirements for safety standards, the full range of Velotric products have passed dual UL safety certifications for the whole vehicle and the battery, and the battery has the highest level of IPX7 waterproof capability, which fully guarantees user safety and wins the trust of distributors and users.

Build a scarce industry barrier: 1600+ North American offline dealer network

A mature and controllable offline dealer network is a scarce asset in the E-bike track. Up to now, Velotric has a local North American sales team of more than 40 people, with over 1600 professional bicycle dealers (IBD), and 0 churn rate for qualified dealers. The brand has established leading regional density in the United States. Taking a 50-mile (80.47km) driving radius as the standard, Velotric's dealer system covers more than 90% of middle-class communities in the United States.

This has formed a growth flywheel featuring high regional density, good fulfillment services, rising sales volume and more accurate product positioning. The improved IBD network will also become an important foundation for the launch of new products in the future.

Low return rate, high NPS, build a global service system

To measure whether a consumer brand's operation is healthy, return rate and NPS (Net Promoter Score) are important indicators.

The company has built a cross-regionally collaborative global service system: the Chinese headquarters, the local US service team, and the Philippine service center work in synergy to provide timely and accurate customer service support for C-end users and B-end stores. Since 2025, the overall return rate of Velotric's E-bike products has been only 0.5%, which is at the leading level in the consumer goods industry; with excellent product quality coupled with an outstanding global service system, the brand's NPS has remained above 70 for three consecutive years.

Build user trust with global brand momentum

Based on the closed loop of product value and good service system, in terms of brand building, Velotric also focuses on precipitating long-term value and building a unique and differentiated user mindset. On the one hand, it continuously conveys and consolidates the differentiated value advantages of its products; on the other hand, it continuously forms emotional resonance with users, making riding E-bikes a symbol of happiness. At the same time, it has long carried out brand building around the real word-of-mouth of user communities and local distributors, making Velotric the most trustworthy choice. With the continuous growth of Velotric's brand momentum, supplemented by the marketing strategy of integrating brand effect and performance, Velotric has achieved a 12x media ROI (Return on Investment of media placement), and the sales growth effect brought by healthy brand-oriented communication investment is significant.

Up to now, Velotric has nearly 20,000 core and active users in its Facebook community, and the community activity level far exceeds the industry average. Based on the community, offline riding groups, user-themed activities, product pilot tests and other activities are gradually launched, core user groups are proud of riding Velotric, and the brand has become a user identity label.

Expand the territory of mobility tech: layout exoskeletons and golf carts

Velotric believes that consumer tech products need to return to the essence of consumer goods, prioritize solving the problem of wearing experience, and reduce users' sense of shame of wearing exoskeletons. Therefore, the new exoskeleton products will "subtract" in application scenarios, focus on light outdoor hiking, extend the outdoor activity distance of ordinary people, rather than pursuing extreme performance and piling up parameters.

In terms of golf carts, many regions in the United States have opened public road access permissions for such vehicles, and the products are transforming from the B-end scenario of golf courses to C-end consumer scenarios in communities; there is an obvious supply gap in the price range of 10,000 to 20,000 US dollars in the market, and there is great room for improvement in product experience, quality and scenario adaptability. Velotric plans to learn from the new energy vehicle architecture, reconstruct the product experience of traditional golf carts, and enter this price range.

Adam Zhang, Founder of Velotric, said: "The company cares about the underlying logic of growth, rather than short-term results. We believe that the underlying logic of exoskeletons, golf carts and E-bikes is interlinked. Velotric hopes to help users improve their mobility when they are unable to do what they want, and better expand the boundaries of life through electrified and intelligent tech products. E-bikes, exoskeletons and golf carts are only the current priority directions, and the brand is still thinking about more product directions."

China Life Private Equity Investment stated: "Electrically assisted bicycles are accelerating to open up new consumption scenarios. It not only meets the needs of the silver-haired group for healthy, green and convenient travel, but also fits the expectations of a wider range of people for efficient commuting, low-carbon life and diverse experiences; it extends from daily transportation to leisure, social interaction, light sports and urban exploration, continuously broadening the boundaries of travel and consumption. With the popularization of environmental protection concepts and the continuous iteration of intelligent interaction, Velotric will bring better experiences to users of all ages, spawn more new scenarios, and inject new momentum into the silver economy and green travel."

Amber Capital stated: "Velotric is the fastest-growing E-bike brand in North America. With excellent strategic judgment and execution capabilities, the team continues to make breakthroughs in market insight, product R&D, channel expansion, brand marketing and service system construction. Relying on strong product power and heavy offline channel operation, it has established a distinct brand awareness in the North American electric mobility market and achieved high-quality growth by catching up from behind. We highly recognize the team's global operation capabilities, and are optimistic about the company's long-term potential to expand to more product categories and application scenarios relying on its existing brand and sales service network."

Wang Liuning, Executive Director of Lighthouse Capital, said: "We are very pleased to accompany Velotric to complete a new round of financing again. In just a few years, Velotric has caught up from behind in the North American E-bike market with excellent capital efficiency, and has run through the global business closed loop from user insight, product definition, R&D and manufacturing to localized channel operation and brand building. We are particularly optimistic about the systematic capabilities precipitated by the team in this process, as well as its potential to replicate to more tech consumer categories. The success of E-bikes is just the starting point, and we look forward to Velotric achieving another breakthrough in emerging categories such as consumer-grade exoskeletons and low-speed four-wheel vehicles, and continuously expanding the growth boundary of the global mobility tech market."