Alibaba handles transaction matching, JD manages distribution, but no one takes ultimate responsibility for the "last meter" of community door-to-door services. 15-Minute Technology deploys stationed veterans at service points and adopts AI scheduling, transforming the business model of "selling goods" into the service-oriented model of "upholding reliable services".
Currently, China's domestic home intelligence, home appliance maintenance and community people's livelihood service tracks are trapped in structural dilemmas featuring excess hardware, insufficient services, lack of trust, artificially high costs and safety gaps. The industry has entered a critical window period of shifting from stock competition to the after-market service era, but the five long-standing core pain points have never been completely resolved by traditional e-commerce platforms, home appliance brands and community service enterprises, and the real consumption and service demands of massive family users have been continuously suppressed.
According to authoritative industry data, the fault of after-sales system discontinuity is particularly prominent. The after-sales services of current mainstream home appliance brands generally adopt the outsourcing model, which directly leads to delayed fault response, vague division of rights and responsibilities, and frequent prevarication in after-sales services. According to the public data of the State Administration for Market Regulation in 2026, there are as many as 1838 daily complaints about genuine home appliance failures across the country, with a year-on-year increase of 13.7%, and the conflicts of consumer rights protection continue to intensify. At the same time, the trust deficit for home-entry services has become a common problem in the industry. Most on-site service personnel on the market have no rigid identity constraints and standardized supervision, and residents have strong safety concerns about strangers entering their homes, which directly hinders the in-depth implementation of community services.
The artificially high channel cost is a core chronic problem that has long eroded the interests of users and the whole industry. The circulation links of traditional home appliances and household goods are layered with intermediate links such as distributors and platform commission charges, resulting in huge premium space, and finally forming a vicious circle of high price but low quality for users and thin profit and involution for merchants. The shortcomings in the safety service sector are also prominent. Traditional intelligent hardware can only meet basic functions such as switching and unlocking, and completely lack core services such as home emergency alarm, danger linkage, exclusive care for the elderly, and independent equipment maintenance, leaving obvious gaps in family home safety.
The chaos in product quality further aggravates industry anxiety. As the core home-entry intelligent hardware, the quality control problems of smart locks continue to deteriorate. In 2026, the unqualified rate of sampled online sold electronic locks reached 32.6%, up 9.3 percentage points year on year. The unqualified rate has climbed for consecutive years, making hardware quality and use safety difficult to guarantee.
Behind the pain points lies a hundred-billion-level blue ocean market opportunity. Data shows that the annual sales volume of domestic smart locks is stable at 17.81 million units, and the overall market size of whole-home intelligence has exceeded 280 billion yuan. There are about 35,000 large communities with more than 1,500 households across the country, covering more than 45 million families. However, the penetration rate of standardized home services in large communities in the sinking market is only 25%, and a large number of blank markets are in urgent need of professional, trustworthy and instant community service models to make up for shortcomings.
Against this industry background, 15-Minute Technology (operating entity: Zhongshan Huhu Anjia IoT Network Technology Co., Ltd.) has officially completed its first public seed round financing of 5 million yuan. Breaking away from the industry inertia of traditional platform matching and one-off sales, the project takes "in-depth performance of the last 100 meters in the community" as the core, builds a stationed, fully guaranteed and replicable digital in-depth home consumption service network, and reconstructs the circulation system of community household goods and people's livelihood service system.
Differentiate from mainstream models of Alibaba and JD, reconstruct the core logic of goods performance
At present, domestic mainstream consumer platforms have formed a fixed business form: the core value of Alibaba is platform matching, which only builds transaction links, and the full responsibility of performance and delivery is handed over to third-party merchants independently without unified after-sales guarantee; JD realizes the orderly circulation and targeted delivery of goods, and solves the efficiency problem of logistics distribution, but it still cannot implement in-depth home-entry services, emergency support and long-term maintenance in communities.
15-Minute Technology completely subverts the performance logic of traditional e-commerce, pioneers a new model of guaranteed delivery for effective goods circulation, focuses on C-end family users, deeply cultivates the scenario of the last 100 meters in the community, and realizes the industry upgrade from "selling goods" to "providing sustained services".
The core carrier of the project is the self-developed independent dual-system smart lock. Relying on the self-developed five-mode digital system, combined with the three-dimensional standardized operation system of "15-minute performance by veteran soldiers stationed in communities + intelligent scheduling of AI middle platform + five-mode digital security guarantee", it completely solves the core problems of low efficiency, no guarantee, insecurity and distrust in traditional models.
Different from the short-sighted model of one-time hardware sales in the industry, the project creates an original dual-system point + renewal flywheel customer retention engine. Through membership-based home-entry services, it upgrades the single smart lock hardware consumption to a subscription-based in-depth service covering the whole life cycle of the family, so as to realize long-term user retention and continuous value mining.
Extreme de-intermediation, building core competitiveness with cost-effectiveness and trust barriers
The core drawback of the traditional home consumption market lies in the lengthy circulation chain. B-end distributors and e-commerce platforms mark up prices and charge commissions layer by layer, forcing users to bear high channel costs, but it is difficult to obtain matching product quality and after-sales services.
15-Minute Technology adopts an extremely flat model of direct supply from factories to C-end communities, completely stripping off all intermediate price-adding links. For home intelligent hardware, home appliances and daily service products of the same quality, the selling price is 30%-50% lower than that of traditional e-commerce platforms, so that consumers can truly spend the least money to enjoy high-quality goods and in-depth services, and implement the core service concept of "shopping at ease and using with peace of mind".
In the dimension of home-entry trust which is the scarcest resource in the industry, the project builds differentiated core barriers. Relying on the exclusive community stationed service model of veteran soldiers, and leveraging the rigorous self-discipline, traceability and high credibility of veteran soldiers, it completely eliminates residents' safety concerns about home-entry services, and makes up for the long-term missing shortboard of trustworthy community services in the industry.
At the same time, the project adopts a 70% ultra-high profit sharing mechanism for partners, which fully activates the grassroots operation motivation, quickly penetrates the community grid scenarios that traditional enterprises and e-commerce platforms are difficult to reach, and realizes the standardized and rapid replication of national community nodes. It is worth noting that the project's business model has built-in positive gross profit, no need to rely on burning money to acquire customers, and has the ability of sustainable self-development, forming significant advantages in the track where Internet platforms generally rely on capital subsidies.
Four profit models + double growth curves, building a long-term commercial system
Based on the full-scenario layout of community home-entry services, 15-Minute Technology builds a four-layer closed-loop profit model, covering short-term basic income and long-term sustainable income, with a stable and sustainable business structure: basic gross profit of hardware, annual membership renewal income, retail income of all categories of community goods, and after-market income of home services.
The self-developed five-mode digital system is the core support for the implementation of all businesses. The system connects six business closed loops: instant delivery of online mall, one-click fault reporting and emergency response, danger linkage, elderly care, hardware self-healing, and data precipitation, fully covering all categories of home consumption scenarios such as home safety, equipment maintenance, whole-home intelligence, home appliance replacement, elderly care, and housekeeping services, accurately matching the real home needs of ordinary families and elderly families.
In addition, the project has laid out the second growth curve in advance. On the basis of the existing community service network, AI scheduling system and user flow system, it accesses the robot after-market business, and taps the incremental market space relying on the mature community grid layout and service system, so as to build a dual-engine growth pattern.
Purpose of this round of financing: Deeply cultivate the community model, accelerate the national standardized implementation
This 5 million yuan seed round financing is the project's first public financing, and the funds will be precisely invested in core business implementation and system iteration, which are specifically divided into five directions: first, invest in supply chain construction and core product stock preparation to ensure hardware quality and extreme cost-effectiveness advantages; second, complete model construction and operation verification of 10 benchmark community nodes in third- and fourth-tier cities, and polish the standardized implementation system; third, carry out recruitment, training and empowerment of city partners, and build a national grassroots operation team; fourth, continuously iterate the AI intelligent middle platform to optimize scheduling efficiency and digital service capabilities; fifth, promote the construction of the brand system, and strengthen the brand awareness of trustworthy community services; at the same time, reserve special funds as risk reserves to ensure the steady expansion of the project.
Relying on policy and industry dividends, deeply cultivate community embedded people's livelihood services
At the policy level, the 15th Five-Year Plan clearly puts forward the priority development strategy of service consumption, focusing on supporting four major fields: 15-minute convenient life circle, community embedded services, home-based elderly care services, and employment and entrepreneurship of veteran soldiers. The project is fully in line with the national top-level policy orientation, and enjoys multiple policy dividends.
At the industry level, the track is accelerating the transformation from the traditional stock red ocean of hardware parameter competition to the incremental blue ocean of digital, trustworthy and instant safety services. Users' consumption demands have upgraded from simply purchasing hardware products to the core demands for home-entry trust, rapid response, long-term safety protection and full-cycle services.
Yuan Zhijun, the founder and CEO of the project, is the inventor of the first generation of fully automatic smart lock bodies, with 30 years of in-depth experience in the whole smart lock industry chain, covering the whole chain of technology R&D, product iteration, industrialized implementation and front-line market sales, and has both technical barriers and market implementation capabilities.
Yuan Zhijun said: "We are not another homogeneous Internet consumer platform, but an in-depth community instant performance service platform relying on the model of stationed points + AI middle platform + one-click call guarantee. Our core vision is to make every community have a trustworthy veteran soldier providing close services for residents."
Relying on nine core competitiveness including extreme cost advantage, veteran soldier trust barrier, self-developed technical barrier, and standardized operation barrier, 15-Minute Technology will adopt the strategy of benchmark verification and steady expansion, continuously improve the last 100 meters people's livelihood service network in the community, make up for the structural shortcomings of the home service industry, and tap the market value of the trillion-level community people's livelihood service market.
Corporate vision: Let every community have a trustworthy veteran soldier serving "you"!