In traditional e-commerce, the common situation is "spent and gone": users contribute traffic and drive repurchases but cannot obtain any corresponding dividends. Star Nest omall records each consumption as a digital asset that can be used for value deduction and dividend sharing.
Star Nest omall Digital Intelligent Consumer Ecosystem Platform has officially launched a 50 million RMB Series A strategic financing round, planning to offer 10% to 15% of its equity, corresponding to a post-money valuation of approximately 333 million to 500 million RMB (around 400 million RMB at the median). The funds raised in this round will be mainly used for online social media marketing, offline community ground promotion, supply chain integration, AI system upgrading and core team building, with the goal of running through model county and district markets within 6 to 12 months and completing the large-scale implementation of the compliance system.
From "Spent and Gone" to "Consumption as Contribution": Reconstructing Consumption Relationships
In traditional e-commerce, consumers spend money, contribute traffic and repurchase rates, but cannot get any dividends from the growth of the platform — "the money is just spent and gone". What Star Nest omall aims to solve is exactly this mismatch.
The platform has built a mechanism of "consumption contribution digital assets": each real consumption of users is recorded as their contribution to the platform, which can be used for consumption deduction, participation in sales reward calculation and profit sharing within the platform, so as to convert one-time traffic into long-term co-builders of the platform. In the words of Yao Ye, Founder and President, "We want to reconstruct the consumption relationship, so that the money spent can return to users in the form of digital assets, which can be used for consumption and dividend sharing, to achieve real benefit sharing."
Digital Assets + Community Grid + AI: Building a Compliance Co-construction Ecosystem
Star Nest omall is a brand under Guangzhou Star Nest Digital Technology Co., Ltd. The company was founded in 2020, focusing on compliant-operated digital asset social e-commerce. The platform has launched a six-in-one entrance integrating website, APP, mini-program, official account and PC terminal, built a complete functional module covering mall transactions, payment, member management, two-level promotion, O2O multi-merchant and consumption contribution digital assets, and connected to more than 3 million commodity barcodes and over 180,000 manufacturers. The whole process of ordering, delivery and after-sales service can operate normally.
On the user side, the platform is mainly targeted at female consumer groups aged 18 to 48, and takes "residential community" as the trust anchor: members are placed in communities with real-name authentication, O2O empowers surrounding physical stores, and builds a closed loop of local high-quality life consumption. In terms of operation, it adopts an asset-light model, does not purchase goods by itself, does not focus on warehousing, and relies on AI shopping guide and digital human live streaming to reduce the marginal cost of customer acquisition and performance fulfillment.
The Industry is Converging to Compliance and Community Orientation, Strategic Investors to Be Introduced in This Round
At the industry level, China has remained the world's largest online retail market for 13 consecutive years. In 2025, the transaction scale of private domain e-commerce reached 6.4 trillion RMB, a year-on-year increase of 28%. The market scale of AI-powered private domain e-commerce is expected to exceed 3.3 trillion RMB by 2030, and policies have clearly shifted to attaching equal importance to regulation and development. Star Nest omall judges that digital social e-commerce is moving from "traffic arbitrage" to "value co-creation", compliance has become the industry watershed, and good money will accelerate to drive out bad money in the next 3 to 5 years.
From the design level, the platform adheres to free registration and strict two-level commission distribution. Digital assets are only used as equity vouchers within the platform and have no financial attributes, thus building a composite barrier of "consumption contribution digital assets + real-name community trust closed loop + AI asset-light operation".
Star Nest omall has not carried out external financing before, and this round is its first public financing, planning to introduce strategic investors with channels, supply chain, industrial or local resources. Founder Yao Ye has more than 10 years of experience in internet and e-commerce research and services, leading the design of platform strategy and business model; the core team covers marketing, investment promotion, operation and other sectors, all of whom have around 10 years of industry accumulation.