Multiple sales of the same batch of goods, repeated pledge, and the predicament of "cannot get loans even with goods in stock": Rouan Network uses electronic warehouse receipts + triple verification to convert frozen product inventories into digital assets recognized by financial institutions.
Imported frozen products are a vertical bulk commodity track with a scale of trillions of yuan in China, and Tianjin Port is the second largest frozen product import port in the country. In this industrial chain that highly relies on offline cold warehouse delivery and payment settlement, the issue of cargo ownership has long plagued traders and financial institutions: paper warehouse receipts lack uniform credibility, and the phenomena of one cargo being sold multiple times and repeated pledge occur from time to time; under the combined effect of unclear movable property ownership, difficult dynamic control of cargo value, and hard-to-track cargo displacement, a large number of frozen product inventories at ports are difficult to be converted into financing assets recognized by financial institutions. Tianjin Rou'anwang Technology Co., Ltd. hopes to solve this industry problem with a set of electronic warehouse receipts and multi-verification system.
The Pain of Frozen Product Cargo Ownership, the Trust Gap in the Trillion-Yuan Market
The frozen product trade chain is long with multiple links. The goods are shipped from overseas ports, go through import customs clearance to enter the port cold warehouse, and then are sold in batches by traders to downstream processing and retail enterprises. The cargo ownership certificates are scattered in multiple carriers such as bills of lading, cold warehouse receipts, and settlement documents, lacking a unified digital registration and verification mechanism. For capital parties such as banks, the key to inventory pledge financing lies in right confirmation and supervision. However, the value of frozen products fluctuates with the market, the goods are stored in different cold warehouses, and the transfer process is difficult to track throughout the whole process, making the traditional static mortgage difficult to implement.
As a result, a large number of traders own thousands of tons of stored goods, but it is difficult for them to obtain movable property financing due to the lack of right confirmation certificates recognized by financial institutions, and the whole industry is facing the dilemma of "having goods but no access to loans". This is not only the common pain point of market participants, but also creates the market space for a trusted digital infrastructure for cargo ownership.
Electronic Warehouse Receipts and Triple Verification, Turning Movable Property into Trusted Digital Assets
Rou'anwang's solution takes electronic warehouse receipts as the core, and converts the frozen products in offline cold warehouses into online registrable, transferable and traceable digital assets through triple cross-verification of bill of lading verification, cold warehouse receipt verification and ownership registration. Based on this, the platform provides transaction services such as frozen product ownership confirmation and registration, online listing transaction, and cargo ownership transfer, and connects with bank capital supervision and supporting supply chain financial services, forming a closed loop from cargo ownership confirmation to transaction settlement.
At the level of risk control, the platform has established a five-layer risk control system, covering merchant access review, triple verification of cargo ownership, capital safety supervision, legal compliance review and dynamic continuous monitoring, to provide systematic guarantee for the authenticity of each transaction, the uniqueness of cargo ownership and the closed loop of capital. For financial institutions, this mechanism provides a verifiable, traceable and supervisable movable property financing scenario, and also provides a risk control starting point for businesses such as frozen product inventory pledge loans and en-route goods advance payment financing.
Starting from Tianjin Port, Implementation Progress and Financing Plan
Tianjin Rou'anwang Technology Co., Ltd. was founded in January 2025, with its headquarters located in Tianjin Sino-Singapore Eco-City. It is positioned as a comprehensive digital transaction service platform for the vertical field of imported frozen meat. The company has obtained the EDI license (Jin B2-20250219) and completed the ICP filing (2025035122), and plans to officially launch and operate in 2026. The core team has more than 20 years of experience in frozen product trade and industry at Tianjin Port, and is familiar with the whole process of overseas supply, cold warehouse delivery and port customs clearance.
At the present stage, the platform has reached cooperation intentions with a number of delivery cold warehouses, and has reserved a number of intended settled trading merchants; the system prototype and electronic warehouse receipt business process have been fully developed. On the capital side, China Bohai Bank has granted a special credit line of 200 million yuan. By the end of May 2026, 50 physical enterprises have submitted credit applications through the online system, with a total credit of 92.45 million yuan, which provides preliminary verification for the capital supporting after the platform's business goes online.
In terms of business model, the platform targets imported frozen product traders, cold warehouse enterprises and supply chain financial institutions, takes electronic warehouse receipt ownership confirmation, online transaction matching, bank capital supervision and supply chain financial connection as one-stop service contents, and its revenue sources include warehouse receipt registration service fee, transaction matching service fee and supply chain financial diversion service fee.
In terms of financing, Rou'anwang plans to raise 20 million yuan in this angel round, with a pre-money valuation of 180 million yuan and 10% equity to be transferred. The funds will be used for platform product iteration, cold warehouse and merchant market expansion, and risk control system construction. The company said that its short-term goal is to run through the closed loop of electronic warehouse receipts and online transactions at Tianjin Port, and in the medium and long term, it will expand to the national market, and build a digital transaction infrastructure for the imported frozen product industry based on the advantage of first-hand goods from ports.