The era when people need to find separate tools for product detail pages, product image sets and UGC videos is over: LenoBird, with its AI capability of generating images within 30 seconds, has turned the production of new e-commerce listing materials into a streamlined pipeline.
When a new product is launched, brands usually need to prepare detail pages, complete sets of product images, and video materials for social communication and advertising. Centering on these content demands in e-commerce operation, RhinoBird integrates AI detail page generation, e-commerce image set creation and UGC-style video generation into one platform, helping brand teams complete material production from product display to marketing communication.
According to the current business data provided by the RhinoBird team, the platform has more than 30,000 brand users, and the generation of detail pages and e-commerce image sets takes about 30 seconds. Relying on the service accumulation in the beauty industry, RhinoBird is combining its content generation capabilities with packaging material design, 3D display and supply chain docking to support new product launches and daily e-commerce operations of brands, and gradually expand to the general consumer goods sector.
E-commerce operation services centered on detail pages, image sets and UGC videos
The demand for e-commerce content production comes from various tasks in product listing and continuous operation. Data from the National Bureau of Statistics shows that the national online retail sales in 2025 reached about 15.97 trillion yuan, a year-on-year increase of 8.6%; during the same period, the retail sales of cosmetics of units above designated size reached 465.3 billion yuan, a year-on-year increase of 5.1%. For beauty brands and other consumer goods merchants, how to continuously create content suitable for different channels for the same product is a specific problem that the operation team needs to deal with. (Source: National Bureau of Statistics)
In the product graphic and text link, RhinoBird provides generation tools for e-commerce detail pages and product image sets. After brands upload product images and provide product information, they can create relevant materials around product display and selling point expression. The official website of the platform has launched function entrances such as detail page generation and AI product image set, among which the detail page supports different languages and styles to meet the content production needs of domestic e-commerce and cross-border sales. (Source: RhinoBird official website)
The team said that the generation of detail pages and image sets can be completed in about 30 seconds at present, which focuses on shortening the waiting time for operation personnel from preparing product materials to getting the first version of content. For teams that need to launch new products or update product pages repeatedly, such tools can be used to form page and image solutions first, and then make adjustments combined with product information, brand requirements and channel demands.
In the video link, RhinoBird provides UGC-style AI video generation capabilities, that is, creating marketing videos in an expression form close to user sharing, to meet the demands of social content and short video marketing. This capability forms a material portfolio for different purposes with detail pages and image sets: the detail page undertakes product information display, the image set is used to present the product from multiple angles, and the video serves dynamic display and content communication.
Taking the launch of a new product as an example, brands can prepare detail pages, complete sets of display images and UGC-style videos for the same product, which are used for listing, promotion and subsequent content updates. The team takes the consistency of product shape, packaging text and brand style as the key point of function optimization, hoping to reduce the information deviation between different materials and the repeated communication between operation, design and video production.
Connecting product design and content production with 200,000 packaging material models
RhinoBird's industry accumulation comes from beauty product development and supply chain collaboration. According to the team, the platform currently has more than 200,000 packaging material models, has served more than 1,600 factories, and the paid conversion rate exceeds 20%. These resources are mainly used for packaging material search, packaging design and supplier docking, providing support for brands to determine product appearance and packaging solutions before creating launch content.
In the product development stage, brands need to consider both visual effects and production conditions such as materials, processes and minimum order quantity. Through the digital packaging material library and 3D display, RhinoBird helps brands, designers and factories communicate packaging solutions in advance. For packaging material enterprises, the platform can also organize mold and process data into an online digital exhibition hall, supporting customers to view, filter and discuss remotely.
According to the cooperation cases provided by the team, Lianhui uses RhinoBird's 3D virtual proofing tool for customer solution communication, while Tengyu Group builds an exclusive digital packaging material library through the platform to support internal packaging material search and quotation. With the addition of detail page, image set and video functions, the platform's service scenarios extend from early product development to launch content production, and brands can use corresponding tools at different stages.
This business connection is also the reason why RhinoBird continues to invest in the beauty scenario. The team believes that e-commerce content needs to accurately present products, and product appearance and packaging information are usually formed in the development stage. Putting design, display and marketing content production into a connected process helps to reduce the repeated transmission and re-production of materials among different participants.
Expanding brands and e-commerce teams with subscription services
RhinoBird is operated by Guangzhou RhinoBird Intelligent Technology Co., Ltd., which was established in August 2023. The founder King (Jin Weixiang) has nearly ten years of continuous entrepreneurial experience in the beauty industry, and once faced the efficiency problems of product development, supply chain communication and marketing material production in the operation of independent brands. These experiences prompted the team to focus the product on the process of brands actually using tools to complete business.
According to the team, the core R&D members have working experience from ByteDance, Tencent, Alibaba and 3D vision enterprises, and the business and management members come from the beauty industry chain and technology field. King's entrepreneurial partner has about ten years of experience in the design and vision field, and is responsible for the vision technology and design service sector.
In terms of industry cooperation, according to the team, RhinoBird became the "High-Quality Strategic Partner for Cosmetics" of the International Beauty Week in 2025, and won the honor of "High-Quality Packaging Material Supplier" from IPDF in 2026. The brand users and factories that the platform has served also provide application scenarios for the team to collect demands in content production, product development and enterprise collaboration.
In terms of business model, RhinoBird carries out commercialization through personal monthly payment, enterprise annual payment membership subscription, as well as AI generation services charged by times or points, and provides customized design and enterprise services. Supply chain matching commission and supplier entry fee are also part of its business model. For brands and e-commerce teams, the platform mainly undertakes the continuous demand for graphic, text and video materials; for production enterprises, it provides product digital display and business collaboration services. At present, the team has not disclosed specific financial data.
In terms of overseas business, the team said that the platform has been actually used by North American channel providers, and the first overseas brand project promoted relying on the RhinoBird ecosystem is in progress. In the next stage, RhinoBird plans to continue to improve its content production capabilities around detail pages, e-commerce image sets and UGC videos, and while deepening beauty services, gradually cover the product listing and marketing content demands of more consumer categories.