The era of having to use three separate tools for detail pages, image sets and UGC videos respectively has come to an end: leveraging its AI image generation capability that outputs images within 30 seconds, Lenobird has turned the production of new e-commerce listing materials into a streamlined pipeline.
When a new product is launched, brands usually need to prepare detail pages, complete sets of product images, and video materials for social dissemination and ad placement. Targeting these content demands in e-commerce operations, RhinoBird integrates AI detail page generation, e-commerce image set production and UGC-style video generation into a unified platform, helping brand teams complete material production covering product display, marketing and communication.
According to the latest business data provided by the RhinoBird team, the number of brand users on the platform has exceeded 30,000, and the generation of detail pages and e-commerce image sets takes about 30 seconds. Relying on the service accumulation in the beauty industry, RhinoBird is combining its content generation capabilities with packaging material design, 3D display and supply chain docking to support new product launch and daily e-commerce operations of brands, and is gradually expanding to the broader consumer goods sector.
Supporting e-commerce operations with detail page, image set and UGC video services
The demand for e-commerce content production comes from multiple tasks in product listing and continuous operation. Data from the National Bureau of Statistics of China shows that the national online retail sales reached about 15.97 trillion yuan in 2025, a year-on-year increase of 8.6%; in the same period, the retail sales of cosmetics of entities above designated size reached 465.3 billion yuan, up 5.1% year on year. For beauty brands and other consumer goods merchants, how to continuously produce content suitable for different channels for the same product is a specific problem that operation teams need to solve. (Source: National Bureau of Statistics of China)
In the product graphic and text section, RhinoBird provides e-commerce detail page and product image set generation tools. After brands upload product images and provide product information, they can generate relevant materials for product display and selling point presentation. The official website of the platform has launched function entrances such as detail page generation and AI product image set, where the detail page supports multiple languages and styles to meet the content production demands for domestic e-commerce and cross-border sales. (Source: RhinoBird official website)
The team stated that the generation of detail pages and image sets can now be completed in about 30 seconds, with the core goal of shortening the waiting time for operation staff from preparing product materials to getting the first version of content. For teams that need to launch new products or update product pages repeatedly, such tools can be used to form page and image solutions first, and then make adjustments combining product information, brand requirements and channel demands.
In the video section, RhinoBird provides UGC-style AI video generation capabilities, which means producing marketing videos in an expression form close to user sharing, to meet the demands of social content and short video marketing. This capability forms a material portfolio with different uses together with detail pages and image sets: the detail page undertakes product information display, the image set is used to present products from multiple perspectives, and the video serves dynamic display and content dissemination.
Taking the launch of a new product as an example, brands can prepare detail pages, complete sets of display images and UGC-style videos for the same product, which are used for listing, promotion and subsequent content update. The team takes the consistency of product appearance, packaging text and brand style as the priority of function optimization, hoping to reduce the information deviation between different materials and the repeated communication among operation, design and video production teams.
Connecting product design and content production with 200,000 packaging material models
The industry accumulation of RhinoBird comes from beauty product development and supply chain collaboration. According to the team, the platform currently has more than 200,000 packaging material models, has served more than 1,600 factories, with a paid conversion rate of over 20%. These resources are mainly used for packaging material search, packaging design and supplier docking, providing support for brands to confirm product appearance and packaging solutions before producing listing content.
In the product development stage, brands need to consider both visual effects and production conditions such as materials, techniques and minimum order quantity. Through the digital packaging material library and 3D display, RhinoBird helps brands, designers and factories communicate packaging solutions in advance. For packaging material enterprises, the platform can also organize mold and process data into an online digital exhibition hall, supporting customers to view, filter and discuss remotely.
According to the cooperation cases provided by the team, Lianhui uses RhinoBird's 3D virtual proofing tool to communicate with customers on solutions, while Tengyu Group builds an exclusive digital packaging material library through the platform to support internal packaging material search and quotation. With the addition of detail page, image set and video functions, the service scenarios of the platform extend from early product development to listing content production, and brands can use corresponding tools in different stages.
This business connection is also the reason why RhinoBird continues to invest in the beauty scenario. The team believes that e-commerce content needs to accurately present products, and product appearance and packaging information are usually formed in the development stage. Putting design, display and marketing content production into a connected process helps reduce the repeated transmission and remaking of materials among different participants.
Expanding services for brands and e-commerce teams with subscription services
RhinoBird is operated by Guangzhou RhinoBird Intelligent Technology Co., Ltd., which was founded in August 2023. Its founder King (Jin Weixiang) has nearly ten years of continuous entrepreneurial experience in the beauty industry, and has encountered efficiency problems in product development, supply chain communication and marketing material production when operating independent brands. These experiences prompted the team to focus the product on the actual business process of brands using tools to complete their work.
According to the team, the core R&D members have working experience from ByteDance, Tencent, Alibaba and 3D vision enterprises, while business and management members come from the beauty industry chain and technology field. King's business partner has about ten years of experience in the design and vision field, and is responsible for the visual technology and design service sector.
In terms of industry cooperation, according to the team, RhinoBird became the "High-Quality Strategic Partner for Cosmetics" of the International Beauty Week in 2025, and won the honor of "High-Quality Packaging Material Supplier" from IPDF in 2026. The brands and factories that the platform has served also provide application scenarios for the team to collect demands in content production, product development and enterprise collaboration.
In terms of business model, RhinoBird conducts commercialization through membership subscriptions including monthly personal payment and annual enterprise payment, as well as AI generation services charged by times or points, and provides customized design and enterprise services. Supply chain matching commission and supplier entry fee are also part of its business model. For brands and e-commerce teams, the platform mainly undertakes the continuous demand for graphic, text and video materials; for manufacturing enterprises, it provides product digital display and business collaboration services. At present, the team has not disclosed specific financial data.
In terms of overseas business, the team said that the platform has been put into actual use by North American distributors, and the first overseas brand project promoted based on the RhinoBird ecosystem is underway. In the next stage, RhinoBird plans to continue improving its content production capabilities around detail pages, e-commerce image sets and UGC videos, and while deepening its services in the beauty industry, gradually cover the product listing and marketing content demands of more consumer goods categories.