Why is a project worth being noticed by 36Kr?

Everyone who has ever worked on a project may have experienced such moments:

The product has been fully developed,
early users have started to try it out,
and you even have your first batch of customers.

Yet once the project steps out of your existing small circle, it is still extremely difficult to make it known by more people.

Posting on your WeChat Moments only reaches people you are already familiar with;
attending industry events only lets you meet a limited number of new contacts;
even if you write a full introduction yourself, it can barely truly reach your target audience.

The project keeps moving forward, but its "external public awareness" fails to keep pace.

This is exactly what 36Kr "Project Recommendation" is dedicated to doing.

More than just "submitting a project"

Many people understand project exposure as simply publishing a single article.

But for startup projects, the real value of an effective exposure lies in:

Giving people who have never heard of you before the chance to get to know you for the first time.

What are you working on?

What problems are you solving?

What are the unique features of your product?

Why is it worth public attention right now?

Only after these pieces of information are reorganized through professional content creation can they truly enter the field of vision of a larger group of people.

What 36Kr "Project Recommendation" aims to achieve is to help projects complete this connection from **"working on it on your own" to "being known by more people"**.

Get your project featured on more platforms

After you submit your project through 36Kr "Project Recommendation", projects that meet our reporting standards will have the opportunity to get official 36Kr content coverage and targeted exposure.

Apart from the official 36Kr website, we will also spread your project content across multiple content channels including WeChat Official Accounts, WeChat Channels, Douyin, Xiaohongshu, Bilibili and others, based on the unique features of your project.

For a project that is still in its early stage, this means:

The project that was previously only visible to your team, existing clients and friends

Will have the chance to enter a much larger content dissemination scenario.

One single content exposure may not bring you immediate returns, but it can make the next person who is truly interested in your project notice you.

That person could be an investor.

That person could be a potential client.

That person could be an industry practitioner.

Or it could be a partner who will cooperate with you in the future.

Project Recommendation does not only focus on "already successful" projects

36Kr "Project Recommendation" is constantly searching for growing emerging projects.

There is no requirement for you to have completed financing, nor do you need to have already grown into a large established company.

Projects that are still developing products, verifying market demands, or exploring target markets are all equally welcome to submit applications.

Projects in fields including AI, robotics, hard technology, enterprise services, consumer goods, healthcare, advanced manufacturing, global expansion and more are all eligible to apply.

If a project is worth being known by more people, it deserves a chance to be seen.

You take full charge of building a great project,

and 36Kr "Project Recommendation" will take charge of helping it reach a much larger audience.

Make great projects get noticed at an earlier stage.

📌 Submit your project for free:
https://36kr.com/seek-report-new

📮 Contact email for Project Recommendation:
aireport@36kr.com

You can contact our customer service by scanning the QR code below~

Scan the code to add us!

36Kr "Project Recommendation"

Make great projects get noticed at an earlier stage.