Yu Chengdong responded for the first time that Seres has proposed to take the leading position of the AITO brand, and we support them.

Yu Chengdong Responds to the AITO Partnership Adjustment for the First Time!  

CheDongXi News on September 24: Just today, Yu Chengdong, Huawei's Executive Director, Director of the Product Investment Review Committee, and Chairman of the Terminal BG, appeared at the Harmony Intelligent Mobility store in Hefei, responding to the recent widely discussed adjustment of the AITO cooperation model in the industry.

▲ Yu Chengdong appeared at the Harmony Intelligent Mobility store in Hefei

In response to many rumors circulating in the market, Yu Chengdong said, "After years of cooperative development, Seres has made considerable progress in its capabilities, so they took the initiative to propose that they want to operate independently, and we will still support them."

It is worth noting that this is the first time Yu Chengdong has publicly responded to content related to the AITO brand adjustment.

Combining the videos released by industry media and Yu Chengdong's own posts, he focused on introducing the new vehicles that Harmony Intelligent Mobility is preparing for at the scene.

As for the Zunjie brand, Yu Chengdong introduced that the large ultra-luxury SUV of Zunjie will be launched in early next year.

He previously participated in the pre-mass production review of the Zunjie ultra-luxury SUV at the JAC factory. In his view, the pricing of the new car is very sincere. He also used three "ultimate" to describe this car in a row — "the ultimate vehicle for high-end users", "the ultimate SUV for self-driving", "the ultimate SUV", and said that this new car will definitely be a big hit.

Regarding the appearance of the new car, he said, "Our design has already been finalized, which is far more premium than the spy photos circulating on the Internet."

Yu Chengdong said: "I plan to let everyone meet it by the end of this year, possibly at the Guangzhou Auto Show. I estimate that the new car will be launched in February or March next year."

As for the Xiangjie brand, the first batch of deliveries of Xiangjie G9 started in Beijing yesterday. Yu Chengdong emphasized that vehicle delivery is only the beginning, and he will continue to pay attention to how users feel about the car every day after delivery. He also mentioned that Xiangjie V8 will become the next big hit for family use.

▲ Yu Chengdong speaking at the Harmony Intelligent Mobility store in Hefei

As for the Zhijie brand, two heavyweight new products will be launched next week. Yu Chengdong said, Zhijie RX is the best-driving car of Harmony Intelligent Mobility so far, and the display cars of the refreshed Zhijie R7 have arrived at stores one after another, with many detailed upgrades made to the ambient light of this model.

As for the Shangjie brand, the cooperation between Huawei Terminal and SAIC Motor is continuing to deepen. SAIC has set up an exclusive team of more than 5,000 people and upgraded the exclusive Shangjie factory in Jinqiao to bring better products and experiences. Yu Chengdong previewed that the next new car of Shangjie is positioned as a mid-to-large family SUV.

As for the AITO brand, Yu Chengdong said that the new AITO vehicles to be launched this year will still be designed under the leadership of the Huawei team.

Yu Chengdong also wrote in his Weibo post that in the past few years, the product, design, marketing and service teams have been operating under excessive load, always maintaining full drive to make every product well and serve every user well.

▲ Yu Chengdong published a long post on Weibo

In the next step, the team will focus on the Zunjie, Xiangjie, Zhijie and Shangjie brands, so that each "Jie" (brand) can obtain more sufficient resources, and the team can have more energy to refine the products and optimize the experience, promote the rapid improvement of the four brands, and facilitate the common development of Harmony Intelligent Mobility.

He also said that no matter which "Jie" brand users choose, he hopes the vehicle can accompany everyone to live a good life.

This article is from the WeChat Official Account "CheDongXi", author: Guo Yue, published with authorization from 36Kr.