2026 East Forward Overseas Expansion Conference Guest Super Quotes | When the tide rises, we meet at the shore
In 2026, the overseas expansion of Chinese enterprises is evolving from "pursuing incremental growth" to long-term global operation.
On September 17, the 2nd 2026 East Forward 36Kr Global Summit with the theme "Riding the Tide, Reaching the Shore" was held in Shanghai. Overseas-focused enterprises, investment institutions and global service providers from the consumer, technology, manufacturing and other sectors gathered at the scene, conducting in-depth discussions on practical issues including localized operation, user insight, supply chain, compliance, channels and global organizational construction.
When "going global" has become the norm, the real test lies in how to maintain sustainable development in overseas markets and turn one-off breakthroughs into long-term operations. "Riding the Tide, Reaching the Shore". Next, let's review this discussion on the next stage of Chinese enterprises' globalization through the classic quotes shared by the on-site guests.
