When all projects start to speak the same language, how can you make your project stand out?

If you have read plenty of startup project introductions recently, you may notice an interesting change:

A large number of projects are becoming more and more similar.

AI+Education, AI+Marketing, AI+Customer Service, AI+Healthcare; smart hardware, robots, enterprise services, industry-specific solutions...

If you read on for a few more paragraphs, you will often see familiar expressions:

"Improve efficiency through AI technology."

"Solve long-standing pain points in the industry."

"Build next-generation intelligent solutions."

These statements are not wrong.

But the problem is, when more and more projects are introducing themselves with the same set of descriptions, the truly distinctive content is getting harder and harder to be noticed.

01 Start with a familiar label

Especially for early-stage projects.

Many teams have actually accomplished a lot: they have finished product development, acquired customers, and their technology has passed verification.

But when it comes to introducing themselves, only a few labels are usually left:

AI, Robot, Platform, SaaS, Intelligent Manufacturing.

Labels are easy to understand, but they can hardly help people remember a project truly.

When it comes to AI, some teams solve a very specific workflow; when it comes to robots, some projects actually change the production mode of a certain niche industry.

If you only read a one-sentence project profile, these differences are very likely to be ignored.

02 The truly interesting content is often hidden under the labels

Whether a project is worth paying attention to usually does not depend on what popular concept it adopts.

What is more worth looking at may be several very specific questions:

Why did someone start to do this thing?

What problem does the product actually solve?

Are there real users willing to use it?

What stage is the project at now?

This information does not seem that "eye-catching", but it can more easily make a project stand out from a large number of similar projects.

For early-stage projects, these changes themselves are also worth recording.

03 Not all projects have standard answers from the very beginning

Startup projects are rarely complete at the initial stage.

There may only be an idea at first, and then the product is developed later;

There may be technology first, and then the specific application scenarios are gradually found;

Or the product has been launched, but the team is still adjusting the business model continuously.

Therefore, some projects are worth paying attention to not because they are mature enough now, but because they are evolving.

This is also one of the reasons why 36Kr "Project Recommendation" keeps searching for high-quality projects.

What we hope to see is not only popular projects that have been widely discussed, but also new projects that are in the process of product verification, market exploration and commercialization.

04 Tell the actual things the project has done

Based on these projects, 36Kr "Project Recommendation" is also continuously launching different content forms.

"36Kr New Project Momentum List"

We discover growing new projects from project recommendations every week, and present them centrally through the list, so that more projects can get opportunities to be noticed by the industry.

"Project Open Mic"

Through video interviews, we let the project teams clearly explain what they are doing, why they are doing it, and what stage they have reached now.

Compared with a set of standardized project introductions, we prefer to hear the unique story of the project itself.

Because the really interesting part of a startup project is often not those familiar labels, but:

Why a team decided to solve this problem, and how far they have gone.

If you are currently working on a project, or there are teams around you that are developing new products, new technologies or new businesses, you can also recommend the project to 36Kr "Project Recommendation".

There is no need to package yourself as a mature project first.

Just clearly explain what you are doing now, and that is enough.

Some projects are worth paying attention to precisely because they are still evolving.

📌 Submit your project for free:
https://36kr.com/seek-report-new

📮 Contact email for project recommendation:
aireport@36kr.com

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36Kr "Project Recommendation"

Let great projects be seen earlier.