KeKr | Forerunning at Dawn, Leading the Intelligent Future! ASUS Commercial Dawn Product Line Embraces the AI Agent Era

ASUS Commercial Dawn Appreciation Event was held in Beijing, where the Dawn Air was launched to showcase AI scenarios.

On September 21, the ASUS Commercial ProArt Series Appreciation Event themed "Break the Dawn, Lead the Future with Intelligence" was held in Beijing. Focusing on the office demands in the AI Agent era, ASUS Commercial showcased the full lineup of its ProArt family products including laptops, desktops, all-in-one PCs and mini hosts, and officially launched the thin and light business laptop — ASUS ProArt Air.

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At the event, leveraging its outstanding edge-side hardware strength, ASUS Commercial integrated Intel AI computing power and Tencent WorkBuddy platform to build two experience scenarios: SMB Small and Medium Enterprise Office Zone and OPC One-Person AI Comic Studio, demonstrating the complete path of collaboration between commercial terminals and AI applications. From business collaboration of micro teams to content creation of independent creators, AI is penetrating into specific work links. As a commercial product series for small and medium enterprises and individual users, ASUS Commercial has been fully prepared for AI office to embrace the AI Agent era, committed to enabling every user to have a stable and reliable AI work partner.

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ASUS ProArt Family Gathers, Marching into the AI Agent Era Together

In the product experience zone, business laptops represented by ASUS ProArt Ultra, ProArt Air, ProArt 7 Pro and ProArt 7S provide portable support for business trips, meetings and cross-location office work; ProArt 7X desktop delivers lasting and stable computing power and hardware expansion capabilities for fixed workstations; ProArt all-in-one PC targets office scenarios that pursue desktop tidiness and convenient deployment; ProArt VM61 mini host meets flexible deployment needs with its compact body. Rich product forms lay a solid hardware foundation for AI applications to go deep into various work scenarios.

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Among them, as the heavy new product at this appreciation event, ASUS ProArt Air immediately became the focus of the whole venue once it was unveiled. It adopts a CNC integrated forming body, weighs about 1.28kg, is as thin as 10.4mm, and is equipped with a 14-inch 2.8K OLED screen, balancing business texture and travel portability; it is powered by the 3rd Gen Intel® Core™ 7 processor with a built-in NPU, delivering excellent energy efficiency performance to provide performance support for daily office work and related AI applications.

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The two experience scenarios built around AI Agent applications further demonstrate the collaboration capability between the ProArt series and AI applications. The SMB Small and Medium Enterprise Office Zone built with ProArt Air and ProArt 7X focuses on sorting out customer demands, analyzing project materials and preparing execution plans. ProArt Air runs the Tencent WorkBuddy platform, invokes Intel local ASR Skill to assist in organizing communication information, helping users respond to customer demands in time and handle daily affairs efficiently.

The OPC One-Person AI Comic Studio built with ProArt Ultra and ProArt 7X focuses on AI content creation. Tencent WorkBuddy running on ProArt Ultra effectively connects the creation and operation links scattered in different tools, helping individual studios move forward multi-link creation tasks in an orderly manner. The two scenarios intuitively present the deep integration of ASUS commercial hardware and AI applications, allowing guests on site to more intuitively feel the efficiency improvement brought by AI Agent participating in daily work.

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Both Software and Hardware Optimized, ASUS ProArt Promotes AI Agent to Integrate into Daily Office

Facing the opportunities in the AI Agent era, ASUS Commercial ProArt family continues to deepen software and hardware collaboration, cooperating with Intel and Tencent to make joint efforts from the hardware platform, AI computing power and software ecosystem, so that users can have AI work partners that can understand tasks, invoke tools and deliver results.

At the hardware level, as a long-term in-depth partner of ASUS, Intel provides Core platform support for the ProArt series. The processor integrates a high-energy-efficiency NPU to provide a computing power foundation for AI application operation. For AI Agent PCs, the value of computing power cannot only be measured by peak figures, but also depends on the overall design, software and hardware adaptation and long-term quality accumulation. The "computing power quality" emphasized by ASUS Commercial is exactly to make computing power play a continuous, stable and coordinated role in real work, which is also the natural extension of ASUS Commercial's long-term quality accumulation in the computing power dimension. For agent PCs that need to run for a long time, what is truly tested is not the short-term peak value, but the continuously available quality.

Aiming at the computing power cost and data security issues that enterprise users are highly concerned about in the AI Agent era, ASUS and Intel also jointly proposed the "Smile Curve" cost model based on the edge-cloud hybrid architecture, and developed multiple customized Skills for the ProArt series, supporting deployment to the Tencent WorkBuddy platform. Relying on local computing units and system resources, some Skills can complete corresponding processing on the edge side without networking, reducing related data upload and cloud invocation, while enhancing privacy protection, helping enterprises optimize long-term use costs, and forming a commercial AI PC solution that meets actual office demands.

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At the software level, ASUS continues to improve the AI application layout, and will soon launch the brand-new XiaoShuo Zhidao 2.0, supporting continuous local model upgrades, and depositing long-term memories in the personal space disk, continuously accumulating personal preferences and work habits as users use it, making the computer more and more easy to use and more and more understand the user. At the same time, as the first official cooperative PC manufacturer to launch the Tencent co-branded WorkBuddy, the "XiaoShuo Zhidao & WorkBuddy Exclusive Edition" deeply integrates AI capabilities into the product experience, making AI Agent gradually become a directly usable capability of commercial PCs from an additionally deployed application.

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From the integrated software and hardware product layout, to the tripartite collaborative ecosystem co-construction, and then to the application display in real scenarios, ASUS Commercial is implementing the "Ubiquitous AI. Incredible Possibilities" strategy into products and experiences, and has been fully prepared for AI PC Ready. In the future, ASUS Commercial ProArt series will continue to deepen cooperation with industrial partners such as Intel and Tencent, continuously promote the integrated collaboration of cloud, network, edge and end, improve the layout of hardware products and industry solutions, bring AI into more offices and business scenarios, and bring efficient and reliable commercial AI terminals for small and medium enterprises and individual users. Breaking the dawn first, leading the future with intelligence, ASUS Commercial ProArt family is ready to move towards the new AI Agent office era together with users.

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