Overseas Micro Drama Weekly Report: The "Baseball" Theme Tops the Hot List, The Dark Horse App BlinkDrama Sees a Sharp Surge in Content Volume
I. Overseas Short Drama AI Series
1. New Launch Trends and Weekly Ranking of Overseas Short Drama AI Series
In this period (September 7 to September 13), the number of new overseas short drama AI series with investment participation reached 174,866, which saw a significant month-on-month growth and hit a new high in nearly 8 weeks.
In the DataEye Overseas Mini Short Drama Hot List of this period (September 7 to September 13), the total heat value of the TOP30 mini short dramas reached 42.195 million. From the perspective of heat value distribution, there are 17 mini short dramas with a heat value exceeding 1 million, among which only the top one has a heat value exceeding 3 million.
In terms of ranking, Revenge Puck takes the lead with a heat value of 3.09 million; I Spoke Baby Dragon and Won Everyone Over! ranks the second with a heat value of 2.96 million; My Safe Haven in a Frozen World ranks the third with a heat value of 2.86 million.
It is worth noting that the heat value of top mini short dramas on this week's list continues to decline. The heat value of the TOP3 mini short dramas is all around 3 million, and the heat value of the top one has declined for the second consecutive week, dropping from around 5 million to around 3 million. The top one is a baseball-themed live-action drama on the DramaBox platform.
DataEye Research Institute believes that the decline of the heat value of top mini short dramas on the list may be related to the overall contraction of the investment side. In this period, the total number of material placements of the TOP30 apps on the DataEye Overseas Mini Short Drama App Material Placement Total List reached 1.0522 million groups, a decrease of about 19% compared with the previous period. In the same period, the heat value of the TOP30 on the short drama hot list also declined month-on-month. The overall contraction of the placement side may have a certain impact on the heat value of top mini short dramas.
On the whole, among the TOP30 on this week's list, there are 25 AI dramas and comic dramas, and 5 live-action short dramas. The number of AI dramas and comic dramas increased by 2 compared with the previous period, but no new dramas made it to the list this week.
In terms of placement platforms, NetShort, DramaBox and ReelShort performed actively. In this week's DataEye Overseas Mini Short Drama Hot List, NetShort takes 12 seats, DramaBox takes 6 seats, ReelShort takes 4 seats, and MoboReels and JoyReels take 2 seats respectively.
2. TikTok Short Drama New Launch Trends and Weekly Ranking
In this period (September 7 to September 13), the number of new dramas launched on TikTok reached 327,822, which increased significantly compared with the previous period and hit a new high in nearly 8 weeks. At the same time, the total play volume of new dramas launched on TikTok in this period reached 400.99 billion views, which also increased significantly compared with the previous period.
In the DataEye TikTok Hit Drama List of this period (September 7 to September 13), the total incremental play volume of the TOP30 mini short dramas reached 1.457 billion views, among which 1 drama has an incremental play volume exceeding 100 million views, 6 dramas are in the range of 50 million to 100 million views, and the remaining 23 dramas have incremental play volume less than 50 million views.
Specifically, The Lost Heiress Returns,Family Bows from the qinjiu_scene_ca drama account ranks the first, with an incremental play volume of 130 million views; Too Fat For The Crown from the AnimeFlux Daily drama account ranks the second, with an incremental play volume of 98.03 million views; The Fat Bride's Counterattack from the GlowDrama drama account ranks the third, with an incremental play volume of 89.49 million views.
In terms of new dramas, a total of 3 new dramas made it to the list this week. Among them, Too Fat for the Mermaid Academy from the AnimeFlux Daily drama account has the highest incremental play volume, reaching 43.82 million views and ranking 14th on the list. In addition, The Last Strong Man from the guanjgxiyunqian drama account has an incremental play volume of 33.48 million views, ranking 28th; The CEO's Miracle Wife from the GuangzhouJianglan drama account has an incremental play volume of 33.11 million views, ranking 30th.
In terms of drama accounts, GuangzhouJianglan performed actively, taking 5 seats in this week's TikTok Hit Drama List. AnimeFlux Daily, Prime.Episodes, Broken Vows and guanjgxiyunqian take 2 seats respectively, and the remaining drama accounts take 1 seat each.
II. Overseas Short Drama Apps
1. Overseas Mini Short Drama App Material Placement Total List
(Products on the ranking include apps and web pages)
In the DataEye Overseas Mini Short Drama App Material Placement List of this period (September 7 to September 13), NetShort ranks the first with 322,000 groups of materials; DramaWave drops to the second place with 186,000 groups of materials; ReelShort ranks the third with 58,000 groups of materials.
In this week's Overseas Mini Short Drama App Material Placement Total List, the total number of material placements of the TOP30 apps reached 1.0522 million groups. Specifically, a total of 27 products have more than 10,000 groups of materials this week, among which 2 products have more than 100,000 groups of materials, 1 product (ReelShort) has materials in the range of 50,000 to 100,000 groups, and the remaining products have less than 50,000 groups of materials.
It is worth noting that the top position was taken by NetShort from DramaWave this week. The number of materials of DramaWave plummeted from 385,000 groups in the previous period to 186,000 groups, and the key case to focus on this week is DramaWave.
Data from ADX Overseas Short Drama Edition shows that in the past 30 days, the placement intensity of DramaWave showed a trend of being stable first and then declining sharply. Before September 3, the daily placement material volume of DramaWave was always around 150,000 groups, and it began to decline sharply after September 3, and recently stabilized at around 80,000 groups.
In terms of placed mini short dramas, DramaWave has placed 5,156 mini short dramas in the past 7 days, among which the TOP10 are all AI dramas. The new dramas The Dragon King's Fated Male Bride and Lost Queen of the Ice account for the highest proportion of placed materials, ranking the first and second in the short dramas placed by DramaWave in the past 7 days, and the former is a double-male emotional drama with a dragon clan background.
2. Overseas Mini Short Drama App Material Placement Growth List
(Products on the ranking include apps and web pages)
In the DataEye Overseas Mini Short Drama App Material Placement Growth List of this period (September 7 to September 13), BlinkDrama ranks the first with a month-on-month material increment of 10,000 groups; the web product plot ranks the second with a month-on-month increment of 9,895 groups; StoryReel ranks the third with a month-on-month increment of 8,072 groups.
In this week's DataEye Overseas Mini Short Drama App Material Placement Growth List, the total increment of the TOP20 products is 65,386 groups. Specifically, there is 1 product with a material increment of more than 10,000 groups on this week's list, which is the top-ranked BlinkDrama; 2 products have a material increment in the range of 5,000 to 10,000 groups; the remaining 17 products have a material increment of less than 4,000 groups.
It is worth noting that against the background of low overall month-on-month increment, BlinkDrama has become the only product with a month-on-month material increment of more than 10,000 groups, topping the growth list and ranking 8th on the total material list. The case to focus on this week is BlinkDrama.
Data from ADX Overseas Short Drama Edition shows that in the past 30 days, the placement intensity of BlinkDrama has shown a significant upward trend, and the daily placement material volume has risen from about 1,500 groups at the beginning to about 10,000 groups recently.
In terms of audience distribution, in the past 30 days, the user group of BlinkDrama is dominated by women, accounting for 87.78%, and male users account for 11.39%. In terms of age distribution, young and middle-aged users are its main audience group, among which users aged 25-34 account for 35.15%, followed by users aged 35-44, accounting for 30.71%.