At what stage of development should a project reach before it is appropriate to introduce it to external audiences?

Many entrepreneurs have a habit:

They always feel that the project is not "good enough" yet, so they want to wait a little longer.

Wait for the product to be more mature, wait for more customers, wait for the financing to be completed, wait for the data to be more impressive...

In fact, there is no definite "best exposure time" for a project.

Early-stage projects also have content worth sharing

A newly launched project may not have a large user scale yet, nor particularly outstanding financing achievements.

But as long as you have started to work on it, there will definitely be some specific content that can be shared.

For example, why did you come up with the idea of developing this product?

What exactly is the problem that the product solves?

Why are the first batch of users willing to use it?

What stage has the product reached at present?

These contents are precisely the most authentic part of an early-stage project.

What 36Kr "Project Recommendation" expects to see is not only the large companies that have already achieved great success.

Projects that are developing products, verifying demands and exploring the market are also eligible for submission.

You don't have to be "impressive", but better to have solid content

When we contact with projects, we often find such a situation:

Some projects are introduced in a grand manner, but when it comes to the actual product and business, they cannot explain clearly.

There are also some projects whose introduction is not that "flashy", but the products are already in real use, and customers are giving continuous feedback.

The latter is actually easier to arouse people's interest.

Therefore, project recommendation does not require entrepreneurs to package themselves into a story of already achieved success.

It is more important to clearly state the real current status of the project.

Projects in fields including AI, robotics, hard technology, enterprise services, consumption, healthcare, advanced manufacturing, and global expansion are all welcome to submit.

Submit your project and see how others understand it

Entrepreneurs who have been immersed in their projects for a long time tend to form their own fixed judgments.

But when a person who does not know the industry reviews the project again, some new questions often come up:

Why is this product necessary?

Why do users need it?

What is the difference between it and other similar products?

These questions are sometimes an opportunity to sort out the project again.

If you are currently working on a project, you might as well submit it to 36Kr "Project Recommendation".

There is no requirement that the project has already been large-scale, nor that the financing must be completed.

As long as the project is being promoted earnestly, with products, ideas and real progress, you can have a try.

Projects that meet the reporting value will have the opportunity to get content coverage and project exposure from 36Kr.

Let great projects be seen earlier.

Free project submission:
https://36kr.com/seek-report-new

Contact email for 36Kr Project Recommendation:
aireport@36kr.com

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