The overseas live streaming gifting sector is plagued by severe homogenization, and high-end gifts lack a sense of ritual: Yuhuang Technology adopts its self-developed facial interaction technology to reshape the gifting experience.

Yuhuang Technology Innovates Live Streaming Gift Experience with Facial Interaction Technology

Recently, Yuhuang Technology, which focuses on the R&D of overseas interactive cultural and entertainment products, is advancing its seed round financing, showcasing its self-developed live streaming room gift interaction technology to global investors. Targeting the long-standing pain points of the global live streaming industry, including the single display form of virtual gifts, weak interactivity and insufficient viewing appeal, this technology provides a brand-new interactive reward solution for overseas mobile live streaming platforms. At present, the entire set of interaction technology has been fully developed. The team will next improve product integration and testing, promote product implementation, and carry out commercial verification for the overseas live streaming market.

Virtual gifts are the core interactive carrier and revenue source in the live streaming ecosystem. In overseas live streaming markets such as Southeast Asia, the Middle East, Europe and the Americas, reward interaction directly affects the income of anchors, the atmosphere of the live streaming room and the overall revenue of the platform. Currently, the gift special effects of the vast majority of overseas live streaming applications generally adopt the preset animation logic. After the user sends a gift, the special effect plays according to the established effect, which is independent of the real-time status of the anchor. The homogeneous special effect form is easy to cause audience aesthetic fatigue after long-term use. High-level gifts lack a unique atmosphere, and the sense of ritual brought by the reward behavior is insufficient. From the perspective of platform operation, lackluster interactive gameplay will restrict users' willingness to pay, making it difficult to further tap the potential of commercial growth. This status quo of the industry has driven Yuhuang Technology to create a set of gift interaction solutions that can be linked in real time with the status of anchors.

This self-developed interaction technology builds a bottom-layer framework that links materials with dynamic parameters. The creation end can flexibly configure various gift materials, define the dynamic response logic corresponding to the materials, and integrate and encapsulate the material resources and response rules. The client loads the resource package and parses the corresponding interaction rules. When a gift-giving behavior is triggered in the live streaming room, the device will collect the dynamic information of the anchor's face to drive the gift materials to generate corresponding dynamic feedback.

The core advantage of the technology lies in its ability to drive virtual gifts to produce rich spatial changes based on the dynamic changes of the anchor's face, supporting the coordinated linkage of multiple materials. Different from the simple superposition effect of special effects on the market, this solution can realize the independent dynamic performance of gifts in the picture space, rather than a simple attached effect. Every time a gift is triggered, a differentiated visual effect will be generated in combination with the current status of the anchor, which strengthens the unique sense of interaction and enhances the fun of the live streaming room.

For the overseas live streaming track, such innovative interactive gameplay has prominent differentiated competitiveness. The traffic competition in the overseas live streaming market is becoming increasingly fierce. Most products continue to roll out at the content level, while the supply of innovation at the interactive experience level is relatively scarce. This technology has good adaptability, does not need large-scale transformation of the underlying architecture of live streaming, can quickly add and iterate various gift interaction effects, and reduce the development cost of new gameplay on the platform. When the audience sends a gift, they can intuitively feel the linkage feedback between the virtual special effect and the anchor's status, strengthen the immediate feedback sense of reward, set off the immersive atmosphere of the live streaming room, which is expected to drive user payment conversion and help the live streaming platform improve commercial revenue.

The team introduced that the current facial interaction gift related technology has completed R&D and verification. The main work at this stage is to carry out product adaptation, multi-model compatibility debugging, and integrate the interaction capability into mobile live streaming products. The funds raised in this seed round of financing will be used for product engineering improvement, model adaptation in multiple overseas regions, construction of interactive material libraries, as well as pre-pilot operation and user testing in overseas markets.

Looking at the global pan-entertainment track, innovation in interactive gameplay is the key for platforms to build competitive advantages. The growth of traditional flat special effects has reached a bottleneck. Spatial interactive special effects based on facial dynamic perception have opened up a new direction for the overseas live streaming reward system. This interaction capability can be adapted to a variety of mobile live streaming products, which can be integrated into independent live streaming Apps or exported as an independent interaction module. Relying on the unique real-time linkage special effect experience, the product can create differentiated labels in a large number of overseas live streaming applications, attract anchors and ordinary users, and release greater commercial space.

Overseas live streaming users have a high degree of acceptance of novel, high-feedback interactive gameplay. When the content track tends to be homogeneous, innovation at the interaction level is easier to quickly capture the attention of users. Deeply integrating the real dynamics of anchors with virtual special effects and breaking through the traditional mode of fixed animation of virtual gifts can upgrade the overall interactive experience of the live streaming room, which has considerable market implementation potential.

The Yuhuang Technology team said that they look forward to investors who focus on the overseas cultural and entertainment and live streaming interaction tracks paying attention to the project. The team will continue to polish the interactive experience, optimize the rendering performance of the mobile end, and then iterate the interactive gameplay based on overseas user feedback, so as to bring the brand-new face-linked gift interaction solution to the global live streaming market.