The project has been developed and completed, but what comes next? Many entrepreneurs actually get stuck at the very step of "gaining market visibility".

Starting a business is, in some ways, a rather peculiar journey.

A team might spend a year or two building out their product;
pulling all-nighters to revise countless plans, and visiting dozens of clients;
finally getting their first batch of users and starting to generate revenue.

But if you ask people around you:

"Do you know what we are working on?"

Chances are, still very few people know the answer.

This is actually a problem that plagues a huge number of startup projects.

It's not that the project is bad, it's just that it hasn't been seen by more people

Especially for early-stage startup teams, the vast majority of their time is spent on business operations, with very few dedicated staff focusing on branding, media outreach, and content creation.

They might introduce their project once during financing rounds, again when meeting clients, and occasionally post about it on their social media feeds.

But all this information almost never spreads beyond their existing circles.

That's why 36Kr has been working on a pretty interesting initiative recently:

We are continuously searching for startup projects that are run by dedicated teams doing solid work, yet have not yet been noticed by a wider audience.

If you are currently an entrepreneur with an ongoing project, you can try to submit it to us.

It does not have to be a leading player in its industry.

Nor does it need to have raised a large amount of financing.

A brand new product, a cutting-edge technology, a fast-growing consumer brand, or a team that has already delivered tangible results in a niche sector are all welcome to get in touch.

The 36Kr Project Recommendation program is essentially designed to find exactly these kinds of projects.

You focus on doing your work well, and we give you an extra option to let more people know about your story

What's more, project submission is completely free of charge.

If your project is deemed newsworthy, it will have the chance to get free coverage and exposure on 36Kr after passing our review process.

Of course, submission does not guarantee that your project will be featured.

But for entrepreneurs, the cost of doing this is actually very low.

Spend a little time to clearly explain your project:

Who are you?

What are you working on?

Why did you start this project?

What problems have you solved?

At what stage is your project right now?

Do you have any real user, client, product data or business progress to share?

These details help people understand what your project is really about far better than an overly polished business plan.

Sometimes what a project truly lacks is not another roadshow appearance, nor another post on social media.

Instead, it is its first time to appear in the field of vision of a larger audience.

Investors, industry partners, potential customers, collaborators, or even someone who just happens to be interested in your track might get to know you for the very first time through a feature story.

So if you currently have an ongoing project:

Come and give it a try

If you are not available to submit the project yourself, and you have a friend who is starting a business, you can also forward this information to them.

After all, starting a business is already an extremely difficult journey.

A project that you have been working on diligently for so long deserves at least the opportunity to let more people know it is thriving.

Free project submission:
https://36kr.com/seek-report-new

36Kr Project Recommendation Contact Email:
aireport@36kr.com

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