Oriental aesthetic brands with profound cultural connotations still lack the know-how to build effective operations on Xiaohongshu and Douyin? Rongheng Technology leverages its AI matrix system to help cultural IPs get their content distribution models fully validated and smoothly operational.
Vertical TOB Agent Tools Solve Content Distribution Pain Points for New Consumer Brands of Cultural IPs
Targeting the Content Distribution Pain Points of New Consumer Cultural IP Brands
Against the backdrop where cultural confidence and cultural export have become national strategic priorities, new consumer brands focused on oriental aesthetics are experiencing rapid growth. However, such brands generally face a common dilemma: they own products with profound cultural connotations, but lack systematic new media operation capabilities.
Most new consumer brands on the market are concentrated in general tracks such as beauty, food and home furnishing. Brands that feature Chinese-style cultural artifacts and cultural IPs are relatively niche, yet their requirements for content narrative are far higher than those for ordinary consumer products. The content needs to not only tell the cultural stories behind the brands well, but also complete grass-roots marketing and conversion on public domain platforms such as Xiaohongshu and Douyin, which sets extremely high standards for the professionalism of the content team.
Changsha Rongheng Technology Co., Ltd. is precisely positioned to fill this gap. Founded in 2024 with a registered capital of 5 million yuan, the company verifies its operation model with vertical new media operation services in the oriental aesthetics track in the short term, and provides full-link services for new consumer brands of cultural IPs covering content planning, multi-platform account matrix construction, AI-powered batch content distribution and live e-commerce conversion. In the long run, the company will productize the track data and Agent capabilities accumulated in the service process, and launch a vertical TOB Agent SaaS platform for new consumer brands and cultural IPs.
According to Rongheng Technology, at present, most comprehensive agency operation service providers in the industry adopt general traffic strategies, serve brands across all categories, lack sufficient understanding of the narrative logic of oriental cultural IPs, and tend to undermine the inherent cultural tonality of brands during the operation process. While Chinese-style vertical MCNs have content aesthetics that fit the track, their business chains are relatively short, most of them only focus on short video content or influencer matching, and lack the complete closed-loop capability covering multi-account matrix, cross-platform distribution and live-stream transaction. Building an internal new media team by the brand itself also has pain points, including high labor cost, long construction cycle, fast iteration of platform rules, and uncontrollable trial-and-error cost.
AI-driven Multi-IP Matrix System
The core differentiation of Rongheng Technology lies in the establishment of a batch content production and cross-platform distribution system relying on AI technology. The team has completed the feasibility test of AI content generation internally, and verified that the full process from initial content draft production, multi-platform adaptation to distribution and launch can operate smoothly.
The operation logic of this system is as follows: build a multi-account matrix for each cooperative brand, use AI tools to produce batches of initial content drafts that conform to the brand tonality, and then carry out lightweight proofreading and fine style adjustment manually to complete cross-platform distribution. Compared with the traditional agency operation mode of single account and manual content production, this system can increase the content production efficiency by several times, while covering multiple traffic platforms such as Xiaohongshu, Douyin and WeChat Channels, so as to maximize the upper limit of brand exposure.
Nevertheless, Rongheng Technology also objectively points out the shortcomings of the current system. Due to the shallow accumulation of exclusive content data in the oriental aesthetics track, the style matching degree of AI-generated content is not accurate enough, and the Agent cannot fully restore the narrative texture and aesthetic atmosphere that the brands expect. To solve this problem, the team has set up a three-stage iteration path: 0 to 6 months after financing, build a standardized material library and style prompt system to increase the AI content style matching degree to about 70%; 6 to 12 months, iterate the Agent based on the continuously accumulated track data to raise the style matching degree to 85%; 12 to 24 months, the goal is to reach the leading level of the industry, and the AI can independently produce content with complete narrative and consistent tonality.
On the basis of the verified service model and continuously accumulated track data, the long-term direction of Rongheng Technology is to productize this set of AI matrix capabilities, and launch its own TOB Agent SaaS platform targeting the segmented field of new consumer brands and cultural IPs. This platform does not provide general content tools, but focuses on the oriental aesthetics and cultural IP track, and encapsulates the verified capabilities of content planning, multi-account matrix construction, AI-powered batch content generation, cross-platform distribution and data review into self-service Agent workflows, enabling brands to complete daily content distribution and grass-roots marketing conversion on public domain positions such as Xiaohongshu, Douyin and WeChat Channels on a unified platform without building their own content teams. This means that Rongheng Technology will gradually evolve from the current vertical operation service provider to a TOB Agent SaaS platform deeply rooted in the segmented track of new consumption and cultural IP, and its service scope will expand from single brand projects to the entire customer group of brands in the oriental aesthetics track.
Team Structure and Financing Plan
The core team of Rongheng Technology consists of three members. Yang Kaiwen, the founder, is also the founder of Guanyunyan, an oriental cultural IP brand. He spotted this segmented entry point from the ecological gap of Guanyunyan: the front end of Guanyunyan's industrial chain has long been absent -- the brand has cultural connotations and products, but lacks a set of tool-based capabilities that can realize large-scale public domain marketing and content distribution. According to his plan, Rongheng Technology will first use the AI content matrix and early batch release to help cooperative brands complete cold start and accumulate exclusive track data, and then continuously feed these data back to the TOB Agent large model for new consumer brands and cultural IPs. This entry point also serves the long-term layout of Guanyunyan: Guanyunyan will independently develop AI interactive private models and general large models in the future, but it lacks vertical Agent workflows and SaaS tools specially adapted to the scenarios of consumer brands and cultural IPs. Rongheng Technology is the key move to fill this gap. Chen Jiakang, the co-founder, is responsible for the construction of the live streaming and data platform system, and leads the operation and maintenance of the data monitoring model and AI content distribution platform. Xu Dongda, the co-founder, has profound experience in self-media operation. As the top person in charge of business execution, he coordinates daily operation management, team management and SOP implementation.
In terms of financing, Rongheng Technology plans to raise 1 million yuan in this round by transferring 15% of its equity. The funds will be mainly used for the expansion of the content team, the cold start of multi-platform account matrix, the construction of AI content distribution infrastructure and the development of the live e-commerce system. After the financing is completed, the team will launch the landing of the first brand cooperation business, give priority to undertaking the new media operation and live e-commerce demands of Guanyunyan, and expand other brand customers in the oriental aesthetics track at the same time, so as to gradually form stable revenue.
Rongheng Technology says it hopes to connect with investment institutions or individual investors who recognize the long-term value of cultural IPs and understand the strategic direction of cultural confidence and cultural export. The team does not pursue short-term GMV data, but hopes to grow together with capitals that recognize the core of oriental culture and are optimistic about the long-term development of cultural soft power, and build the company into a leading vertical TOB Agent SaaS platform in the new consumption and cultural IP track.