Food ordering platforms only address the basic need of "getting enough to eat", and family services are scattered across multiple apps. Zhenshiyang aims to build a one-stop family health platform with "constitution-customized meals plus full-age services".
I. Core Pain Points: The integrated demand for family-wide scenario health and life services has not yet been met
In the current domestic consumer market, the public demand for healthy eating shows obvious stratification:
The general population needs affordable satiating meals, people on fat loss diets need precisely calorie-controlled meals, people with chronic diseases or recovering from surgery need therapeutic diets that follow TCM constitution syndrome differentiation, while the elderly, children and family gatherings also have their own exclusive catering demands. Most of the food ordering platforms on the market only solve the problem of "getting full", and lack a customized meal system that combines physical constitution, the 24 solar terms and recovery period needs.
At the same time, family life services are in a fragmented state. Middle-aged and elderly groups face difficulties in medical accompanying consultation, health tracking and travel planning; teenagers lack online popular science of mental health and content guided by positive values, and fragmented toxic chicken soup on the Internet is easy to mislead their cognition; a large number of scattered individual service practitioners, such as private chefs, domestic workers, medical accompanying staff and drivers, lack credible online docking channels. Most of the existing platforms only focus on a single category, failing to integrate healthy meals, all-age cultural tourism popular science, personal convenience services, and physical and mental health education into the same product. Users need to switch back and forth between multiple apps, which leads to high trust cost and poor service continuity.
The project Zhenshiyang targets this market gap, takes healthy food ordering as the traffic entrance, builds a comprehensive life service platform covering all age groups, connects the four major sectors of healthy diet, cultural tourism knowledge popularization, personal convenience services, and adolescent psychological growth education, and creates an integrated family healthy life service ecosystem for family users, middle-aged and elderly groups, adolescent groups and local individual service practitioners.
II. Product Solution: Take constitution-customized meals as the core to build a composite service ecosystem
Zhenshiyang takes the mobile APP as the carrier. "Healthy food ordering serves as the core drainage module of the platform". The meal system is finely stratified, including satiating meals, fat loss meals, therapeutic meals, TCM syndrome differentiation conditioning meals, nutritious meals for post-operation/postpartum recovery period, children's meals, family meals and family dinner set meals. It is also equipped with 24 solar terms dietary recommendations, gives health preservation directions combined with the characteristics of solar terms, and matches dietary plans for people of different constitutions. Users can filter meals according to their own constitution (9 types of TCM constitutions including Qi deficiency, Yang deficiency, Yin deficiency, phlegm dampness, etc.), physical recovery stage, solar terms and calorie demand. The page intuitively displays the ingredients, calories and suitable crowds of the meals, and the APP interface prototype you provided is the visual implementation effect of this module.
Apart from the catering module, the platform extends a variety of value-added services. For middle-aged and elderly groups, it provides entries for health and wellness tourism planning, health indicator tracking, and medical accompanying services; for teenagers, it provides popular science of historical cultural tourism knowledge and mental health growth courses, and sets up a special section for dispelling rumors on online rumors and toxic chicken soup, outputting objective and rigorous content to help teenagers establish a positive outlook on life. The platform also opens the entry channel for individual service providers, supporting individual service providers such as private chefs, domestic workers, medical accompanying staff, and private drivers to take orders online and complete the connection between supply and demand.
The platform establishes a content review and service risk control mechanism. Professional TCM physicians and nutritionists are invited to participate in the review of TCM-related dietary popular science and health knowledge content; adolescent psychological content is checked jointly with psychological practitioners; individual service providers need to verify their qualifications when settling in, so as to reduce the risk of offline services. The project is currently in the stage of creative and product prototype, has completed the product UI prototype, business plan, and application materials for the Internet + Competition, and is seeking seed round funds for the development of the minimum viable product (MVP), preparation of compliance qualifications, and early small-scale pilot verification.
III. Business Model and Market Space: Multi-dimensional monetization, deeply cultivating the trillion-yuan family life service track
The domestic pre-made meal and healthy meal market continues to grow, superimposed with the demand for home convenience services and health and wellness services, the family healthy life track has sufficient market space. The revenue sources of Zhenshiyang are divided into three major sectors: the first is catering transaction commission, the platform connects central kitchens and catering merchants, and draws transaction service fees from meal orders; the second is personal convenience service commission, which draws service fees after transactions of services such as housekeeping, medical accompanying, and private chefs; the third is value-added content payment, including paid items such as customized constitution diet plans, health tracking services for the middle-aged and elderly, and youth growth courses.
The growth logic of the platform is to take healthy food ordering as a low-cost drainage entrance, drive user retention through high-frequency catering consumption, and then convert to low-frequency high-margin convenience services and knowledge payment, forming a growth flywheel. The target users first cover the main family population aged 25-55, who purchase meals for the elderly and children at the same time, have strong family decision-making attributes, and are the core users of the platform; then gradually expand to individual adolescent and middle-aged and elderly users, as well as the local individual service supply side. The project adopts a progressive implementation strategy. The seed capital will first complete the development of the MVP version, select a small-scale pilot in a single city, verify the ability of order conversion and supply-demand matching, polish the product process, and then expand to more cities after the model is proved feasible.
IV. Project Progress and Financing Plan: Seek seed round at the prototype stage, build a team to verify the business model
The Zhenshiyang project is currently in the early creative stage, with no full-time team. It has completed the complete product concept, APP interface prototype, business plan, and the first draft of the application for the Internet + Innovation and Entrepreneurship Competition, and sorted out the market risk list and compliance plan. The project plans to raise funds in this seed round, and the funds will be mainly used for front-end and back-end development, payment for health dietary content expert consultants, basic compliance qualification processing, as well as initial market research and small-scale user testing.
The long-term goal of the project is to build the first comprehensive family service platform in China that integrates TCM syndrome differentiation diet, all-age cultural tourism popular science, convenient personal services, and positive education for teenagers. Different from single food delivery platforms and single housekeeping platforms, Zhenshiyang relies on the high-frequency scenario of healthy eating to precipitate family users, enhances the user life cycle value through diversified services, and builds differentiated competitive barriers. The project team plans to recruit talents in product development, nutritionists, and market operation to form a core team, connect with local catering supply chains and medical accompanying service provider resources, and complete product implementation and pilot operation.
The above is only the initial construction of the carrier and operation. In the later long term, all stores or small institutions that are helpful for ecological health and wellness will be integrated. After the network is built, we will start from ecological planting again, build individual shops based on personal technology and capabilities, mobile restaurants for mobile personnel...