36Kr is looking for startup projects worthy of coverage, and friends who have their own projects can have a try.

If you are starting a business or working on a project, you may face a very realistic problem:

You have been working on the project for a long time, but very few people actually know about it?

Your product is launched and you have your first batch of users;
Your business is getting on track, with clients and revenue coming in;
The team is busy building the product, expanding the market, seeking partnerships every day...

But once you step outside your own circle, chances are that people still have no idea what you are doing.

In fact, for startup projects, apart from financing and business growth, media exposure is also a matter of great importance.

Recently, 36Kr has been continuously looking for startup projects that are worth attention and coverage.

If your project is innovative to a certain extent, has been put into actual operation, or has made decent progress in a specific niche field, you can try to submit it.

It does not have to be a large company that has completed multiple rounds of financing.

Even early-stage startup projects are also eligible.

For example:

Fields including AI, technology, consumer, industrial internet, enterprise services, overseas expansion, new consumption, hardware, healthcare, education, etc. are all acceptable as long as the project itself has certain highlights.

Of course, media coverage is not simply "a brief introduction to the company".

Truly valuable reports usually focus on several questions:

Why did you decide to launch this project?

What problems have you actually solved?

Why are users willing to use your product?

What progress has the project made so far?

What makes you different from similar projects?

If you can explain these questions clearly, the project already has a fairly solid foundation for media coverage.

For startup teams, a media report brings far more than just exposure.

It may be the first time an investor notices you,
it may be the first time a potential client gets to know you,
or it may bring you an active outreach from an industry partner.

Especially for entrepreneurs who are still in the early stage, letting more people know what you are working on is a valuable thing in itself.

Therefore, if you are currently starting a business and have a project that has already been put into operation, you can sort out the project materials and try to submit it to 36Kr for coverage recommendation.

Currently, the project solicitation and coverage opportunity is available for free.

You do not need to package the project to look overly "high-end" in advance, nor do you have to have hundreds of thousands of users.

You only need to clearly explain what the project is, what problems it solves, what progress it has made so far, and why it is worthy of attention.

Sometimes, the projects that are truly worth reporting on may not be those companies that are already known by everyone.

Instead, they are those startup teams that are working diligently, have delivered initial results, but have not yet been seen by more people.

If you have a friend who is starting a business, you can forward this information to them.

Maybe the next project covered by 36Kr will be exactly the one you are working on.

Submit your project for free:
https://36kr.com/seek-report-new

36Kr project recommendation contact email:
aireport@36kr.com

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