SATELLAI partners with Deutsche Telekom IoT and Swift Navigation to co-define the next-generation AI-powered smart pet experience.

September 5, 2026, Berlin, Germany——At the Deutsche Telekom IoT event held during IFA 2026, SATELLAI, a global AI-powered smart pet technology enterprise, jointly announced with Deutsche Telekom IoT and Swift Navigation, a global high-precision positioning technology enterprise, through official on-site speeches and release sessions, that the three parties have launched cooperation to jointly explore the next-generation smart pet connectivity and AI experience.

This release is not a cooperation at the level of a single product or technology. Instead, based on their respective core capabilities, the three parties will collaborate in three directions: global IoT connectivity, advanced positioning, and AI pet understanding, to jointly promote the evolution of pet technology from traditional "location tracking" to "behavior understanding, health insight and intelligent companionship".

Representatives of the three parties took the stage together at the IFA event (Source: Enterprise)

In this event, representatives of SATELLAI, Deutsche Telekom IoT and Swift Navigation took the stage together to officially release the cooperation direction. This also means that the emerging consumer technology scenario of smart pets is beginning to generate deeper integration with the mature global IoT connectivity and high-precision positioning industry capabilities. This cooperation also marks that SATELLAI's globalization strategy has entered a new stage: by connecting the world, accurately perceiving the real world, and further using AI to understand pets, SATELLAI is building a new generation of Connected Pet Intelligence capabilities for the global market.

Deutsche Telekom IoT event site during IFA 2026 (Source: Enterprise)

From Tracking to Understanding

Over the past decade, pet technology has mainly focused on recording: GPS records locations, cameras, feeders and other devices record different life scenarios. But these data are often scattered across different devices.

As AI evolves from large language models to World Models and Physical AI, AI is moving from understanding information to further understanding space, time, states and changes in the real world. This also makes the continuously generated real-world data an increasingly important foundation in the AI era.

Pets are precisely real-world objects that are constantly changing and highly individualized. The location, activity, rest and behavior signals they generate every day essentially form a continuous Pet Data Stream. The longer the data is accumulated, the more likely AI is to understand the unique behavior baseline of a pet and identify truly meaningful changes. This is also why SATELLAI takes smart wearables as the core entry point. Wearable devices can accompany pets into real life and continuously obtain more continuous, real and individualized data.

Devices are responsible for perception, data forms the foundation, and AI realizes understanding.

During CES 2026, SATELLAI won the CNET Best of CES 2026 — Pet Tech award, a global tech media, and for the first time demonstrated the AI-driven smart pet experience to the industry with the product form of "Sense AI + Hardware". Based on this data foundation, SATELLAI Sense AI is establishing an individualized behavior model for pets, converting raw data into natural language insights, and further exploring AI capabilities from identifying changes, understanding behaviors to predicting trends. From Tracking to Understanding, from data recording to behavior modeling, what SATELLAI hopes to ultimately build is not just a smart hardware, but a Pet Intelligence Layer for pets.

Global Connectivity × Advanced Positioning × AI Understanding

Integration of Capabilities of the Three Parties to Build the Next-Generation Connected Pet Intelligence

The core of this tripartite cooperation is not simply superimposing three technologies, but forming a capability chain from connectivity, perception to understanding around the real scenarios of smart pets.

Deutsche Telekom AG is the world's leading integrated telecommunications company (the largest telecommunications operator in Europe). As the global IoT business under Deutsche Telekom, Deutsche Telekom IoT provides reliable, secure and scalable connectivity capabilities for global smart devices, and relies on Deutsche Telekom's global network as well as a broad ecosystem of roaming and satellite partner ecosystem to provide connectivity infrastructure for enterprise IoT products to enter different regional markets. Deutsche Telekom IoT is also continuously advancing the global IoT connectivity capability that integrates mobile networks and satellite networks. For SATELLAI, global connectivity means that smart pet devices can truly stay online continuously across different countries and regions, and even more means that smart pet devices can truly span different countries and regions to continuously connect pets and their owners, providing long-term, continuous real-world data for AI.

Swift Navigation is a high-precision positioning technology enterprise from the United States, focusing on providing advanced location intelligence technologies for automotive, autonomous driving, robotics, mobile devices and mass market applications. Its core Skylark Precise Positioning Service improves positioning accuracy through cloud-based GNSS correction capabilities, has been applied to more than 10 million ADAS (Advanced Driving Assistance System) and autonomous driving vehicles worldwide, adopted by more than 20 mainstream automakers and tier-1 suppliers, and widely used in autonomous driving, robotics, logistics and other location intelligence scenarios.

SATELLAI is building a smart pet platform with SATELLAI Sense AI as the core, taking smart wearable devices as the data entry point to enter the real world of pets. By continuously collecting and analyzing pet location, activity, sound and behavior data, raw data is converted into AI insights in natural language. SATELLAI's core capability lies in using AI to understand the data generated in the real world of pets. Thus the three parties form:

Global Connectivity × Advanced Positioning × AI Understanding

From "connecting pets" to "accurately perceiving pets" and then to "understanding pets", they jointly constitute the important technical foundation of the next-generation Connected Pet Intelligence. For SATELLAI, the value of this cooperation is not only to improve the technical parameters of a single product, but more importantly, to establish a set of data and technical infrastructure that can support the continuous operation of global smart pet products.

AI Enables Pet Data to Generate Real Value

SATELLAI believes that: Data itself is not the ultimate value, but understanding data is.

Traditional smart hardware can tell pet owners how many steps their pets have taken, where they are active, and when they rest. But what is truly valuable is to understand the changes behind these data. SATELLAI Sense AI is helping to establish a unique behavior baseline for each pet by continuously analyzing the pet's activity and behavior patterns, and identifying changes worthy of the owner's attention. In the future, with the continuous accumulation of more real-world data, AI will further help pet owners build a more complete digital pet profile, including: daily behavior patterns, activity and rest rules, abnormal behavior changes, personalized pet profiles, long-term health and behavior trends, etc. This means that the value of smart pet hardware is gradually shifting from one-time "device functions" to long-term data assets and AI service capabilities. This also constitutes an important difference between pet AI and traditional pet hardware: hardware determines what can be seen, data determines how much can be understood, and AI determines what value can be ultimately created.

From Pet Devices to AI Smart Pet Platform, Hardware Becomes the Entry Point for AI to Enter the Real World

The products displayed at SATELLAI's IFA 2026 booth also reflect this strategic direction. For canine products, SATELLAI Collar Go not only provides real-time location tracking and virtual electronic fence, but also records activity, rest, respiratory rate and some behavior indicators. These data further become important inputs for SATELLAI Sense AI to understand pets. The SATELLAI Cat Tag, which is the key highlight of this exhibition, further extends this concept to cat scenarios.

The Cat Tag, weighing about 8 grams, adopts a lightweight design, synchronizes data via Bluetooth, and focuses on the activity and behavior patterns of indoor cats. SATELLAI also demonstrated the subsequent Cat Tag Pro, which will further add LTE and GPS capabilities to provide more complete location and behavior monitoring capabilities for outdoor cats.

For SATELLAI, these products are not isolated hardware from each other, they are more like data entry points to enter the real world of pets. Devices continuously generate data, AI understands the data, insights are fed back to pet owners, and more real-world data further promotes the continuous iteration of AI capabilities and product experience, which is also an important foundation for SATELLAI to evolve from smart hardware to AI smart pet platform.

From North America to Europe, and Then to the Globe

Global Ecological Cooperation Accelerates the Scaling of Smart Pets

Since its establishment, SATELLAI has taken North America as an important market and continuously expanded to markets such as Europe and Japan. As products evolve from traditional positioning devices to AI-driven smart pet experiences, globalization puts forward higher requirements for connectivity, positioning, localized services and ecological cooperation. The cooperation with Deutsche Telekom IoT and Swift Navigation will further strengthen SATELLAI's capabilities in global connectivity and advanced positioning, and provide a foundation for smart pet products to enter more regional markets.

As a result, pet technology is no longer just a simple consumer hardware track, but has begun to become a new application scenario where AI, IoT, location intelligence and real-world data converge. For the pet AI industry which is still in the rapid development stage, this industrial connection itself is also becoming an important foundation to promote the large-scale development of the industry.

Starting from IFA 2026, SATELLAI is Redefining the Way Humans and Pets Connect

This tripartite joint release at IFA is an important node in the development of SATELLAI's globalization and AI strategy. At the beginning of 2026, SATELLAI won the "Best of CES 2026" Pet Tech category award from global tech media CNET during CES, and for the first time demonstrated to the industry the new generation of AI pet technology direction with Sense AI + smart hardware as the core. If the past smart pet devices mainly solved the problem of: "How to connect pets?", then SATELLAI is further exploring: "How to truly understand pets?"

From Tracking to Understanding, from single hardware to AI platform, from regional market to global ecosystem, SATELLAI hopes to promote pet technology to enter a more intelligent stage. Mark, Founder and CEO of SATELLAI, said: "Connectivity is just the beginning, understanding is the future. We hope to help people truly understand their pets through AI, and make technology a bridge for deeper connection between humans and pets. That is From tracking pets to understanding them."