Turn Ganoderma lucidum into "sustained-release pellets"! Zunsheng Health applies formulation technology combined with AI to redefine wellness and health supplement products.
With the advancement of the "Healthy China 2030" initiative, the aging degree of China's population is deepening, the trend of younger sub-health groups is becoming prominent, and the demand for health preservation and healthcare is expanding. According to public data projections, the scale of the medicine-food homology sector will reach 370 billion yuan in 2025, and the scale of the traditional nourishing healthcare sector will exceed 120 billion yuan. By 2035, the overall scale of China's big health industry will reach 16 trillion yuan, and it is foreseeable that there will be a trillion-yuan incremental space for health preservation products in the future.
However, the product side has barely changed. Traditional health preservation products have outdated dosage forms, ambiguous efficacy, and poor administration experience, which can hardly match the current consumers' demand for precise and immediate health preservation. The R&D side is disconnected from market demand, conducting R&D for R&D's sake, and the homogenization is severe.
Traditional health preservation products + modern preparation technology = new-type health preservation products
Targeting this market pain point, Zunsheng Health Technology integrates modern preparation technology into traditional herbs to build an innovation platform for health preservation product preparations. Its formula is rooted in traditional Chinese medicine theories and optimized in line with modern people's physical constitutions. Relying on preparation technologies such as low-temperature extraction and micro-pellet encapsulation, it solves the problems of poor absorption, inconvenient administration, and unstable batches of traditional herbal products. It adopts the model of "evidence-based ancient prescriptions + dosage form innovation", puts raw material traceability and efficacy verification in the front of the process, quickly completes formula screening, process pilot testing and dosage form iteration, and can develop multi-form products such as sustained-release micro-pellets and solid drinks. The platform links scientific research and OEM resources to realize one-stop completion from formula design, process development to mass production, promoting the transformation of traditional health preservation herbs into modern nourishing products that adapt to contemporary consumption scenarios with controllable quality.
AI business innovation = channel dividend + innovative brand
With the rapid iteration of AI technology, AI platforms are becoming a new generation of super entrances, and consumers' decision-making links and brand communication paths are changing simultaneously. This is the dividend of channel reform, as well as the window period for building new brands.
Based on the above considerations, Zunsheng Health hopes to carry out business innovation with the help of AI technology to build an AI native organization. The core is to build an intelligent content platform, which includes five modules: user insight, AIGC content production, GEO generative engine optimization, private domain operation and data review. The team builds a closed loop of "public domain customer acquisition — AI search occupancy — private domain precipitation — repurchase operation": using AI to tap the pain points of nourishing product consumers, and generate popular science and marketing content in batches; through GEO optimization, the brand is prioritized to be recommended in AI Q&A and intelligent search, seizing the new traffic entrance; full-domain distribution reaches the target group, diverting traffic to private domain pools such as WeCom and communities; with the help of the AI tag system, hierarchical operation and personalized reach are carried out to improve repurchase rate and LTV. Data backflow continuously iterates content and delivery strategies.
Combining the above considerations, Zunsheng Health is positioned as: building an innovation platform for new-type health preservation products — based on preparation innovation and AI business innovation.
Strategic flagship product methodology
As the first strategic flagship product of the platform, the company has developed Ganoderma lucidum sustained-release micro-pellets, which applies the sustained-release micro-pellet technology to the innovation of Ganoderma lucidum products, creating a 3.0 upgraded form of Ganoderma lucidum products. Its main advantages are as follows: 1. The active ingredients are released at a constant speed in the body, realizing stable efficacy for 12 hours and extending the action time of active ingredients; 2. The release of active ingredients is controlled at a certain speed to reduce gastrointestinal irritation caused by peak-valley fluctuations; 3. The utilization rate of active ingredients is improved, reducing the total dosage; 4. It only needs to be taken once a day, which adapts to the administration habits of middle-aged and elderly users.
The product has completed laboratory bench test and the first factory pilot test with stable process. The company plans to apply for relevant invention patents, and will soon connect with OEMs to enter the mass production stage. In addition to the first Ganoderma lucidum sustained-release micro-pellets, the team has other product reserves, covering high-potential segmented markets such as silver-haired groups, women and men, including Cordyceps sinensis sustained-release micro-pellets, small-molecule liquid donkey-hide gelatin, and Angelica Peony Powder conditioning preparations, all of which are upgraded in dosage forms targeting segmented pain points.
Different from traditional health product enterprises, the core innovation of Zunsheng Health also lies in the business closed loop formed by preparation innovation and AI business innovation. On the one hand, it completes product upgrading relying on preparation innovation; on the other hand, it uses AI to produce content on a large scale, and runs through the full link of public domain marketing, AI search precise interception, and in-depth private domain operation, to improve brand reach and conversion efficiency. This model also enables the team to continuously develop strategic flagship products.
Talking about the experience of starting a business, Zunsheng Health said: People's health demands are constantly upgrading, and the treasure house of traditional Chinese medicine health preservation is in urgent need of modern innovation. Integrating with modern preparation technology to create new-type health preservation products is the inevitable path for the modernization of traditional Chinese medicine health preservation! AI innovation endows enterprises with more efficient and precise opportunities to reach target groups. Enterprises that can better reach, convert and operate users through AI innovation have the opportunity to become the leader in the health preservation industry in the AI era!