Vibrant Beijing Tour: Step into the Fashion Consumption Industry of Chaoyang District
On the morning of September 4, the "Vibrant Scenes of Chinese Path to Modernization" online influencers' Beijing tour, hosted by the Cyber Social Work Bureau of the Cyberspace Administration of China and the Beijing Municipal Cyberspace Administration, and undertaken by The Beijing News Shell Finance, arrived at Chaoyang District. The group of online influencers visited Capital Land Langyuan STATION and POP MART City Paradise successively.
Diverse Consumption Demonstrates Strong Vitality
At Capital Land Langyuan STATION, online influencers walked into the AIGC Video Product Innovation Center. Exquisite short films were playing on the screen, some with grand scenes, some with vivid characters, and some full of fantastic creativity, all of which are content generated by AIGC production methods. The innovation center has built a whole industrial chain ecosystem of "software + hardware + application + service", creating an open and shared public service platform for the whole industry to help the global industry improve quality and efficiency.
Inside the innovation center, the development path of the AIGC video industry is fully presented. From foundational models to special effects, assets and finished films, the creative achievements of companies including Conch AI, Mojing Tianhe, Youku, iQiyi, Dingsheng Jiahe and many others are too numerous to mention. The online influencers watched the short film produced by Dingsheng Jiahe in the screening hall in an immersive experience, and the images on the screen are of 4K definition.
(Photo: Online influencers are watching an AIGC film)
Wandering around the park, storefronts with different decoration styles come into view. The online influencers walked into "Fapule Shi", where pottery works from Jingdezhen are displayed, bringing the beauty of ceramic art from Jingdezhen to Beijing. Not far from it, "After the Sea" is a comprehensive space combining coffee and diving, which is equipped with a 33-meter-deep urban diving pool, where the ocean blue and beach gold in the main visual are intertwined.
(Photo: Online influencers are at "After the Sea")
In Langyuan STATION, creative ideas from the catering, publishing, entertainment and other industries are implemented here, and diverse possibilities of urban consumption are bursting out.
Fashion Innovation Boosts Dynamic Vitality
At the entrance of POP MART City Paradise, a fountain device full of childlike fun and fantasy atmosphere comes into sight. Here, POP MART brings its trendy toy images into real life, where visitors can walk into LABUBU's Elf Tribe, drink to their heart's content in PIPPO's Brew House, and taste the improved popcorn in TYCOCO's Jet Lab.
After collecting the stamp passport at the entrance, the online influencers started their trip to POP MART City Paradise. The paradise is equipped with amusement projects such as train tour, pirate ship and drop tower, as well as multiple carnival games and park performances. The online influencers rode the carousel, boarded the pirate ship, and showed their great skills in games including "Lucky Ball Adventure", "Happy Delivery" and "Gold Coin Fishing Fun".
(Photo: Online influencers are experiencing the carnival)
Everywhere in the park you can see people returning home with full loads, holding various POP MART dolls which are prizes won from participating in carnival games. Here, greeting the NPCs you come across by chance gives you the chance to get impromptu interactions and sticker prizes, and you can also watch wonderful performances arranged in the park.
POP MART City Paradise demonstrates a deeper connection mode between IP and fans, allowing consumers to become part of the story. The innovative fashion form provides new consumption scenarios, and also makes Chaoyang District full of vitality.