Where on earth are you supposed to wear those "non-everyday" clothes you bought?

01 Non-daily Items: The Easter Eggs Young People Leave for Life

Girls' wardrobes are always never enough. It is not that they are truly lacking clothes, but that girls are constantly experimenting with style shifts, and they want a matching piece corresponding to every version of themselves under each style.

There are always many impulsive purchases stored in the wardrobe. These items are often not very suitable for daily wear, but the moment you pay for them, their future appearance scenes have already been arranged. These are the life Easter eggs young girls leave for themselves. With such an item in the wardrobe, every time you open it, it will arouse your restless heart that yearns for "non-daily scenarios".

For example, a yellow polka dot silk scarf. When placing the order, a city outdoor canvas with a French filter effect has already flashed through your mind. You will wear a simple plain tank top and a thin windbreaker on a weekend evening, stroll slowly along the avenue covered with plane tree leaves, and enjoy the sunset, night scenery and evening breeze.

George Shervashidze, source from Pexels

A pair of square-toe ballet flats. It looks soft, but with a neat shoe shape and a little structural design, it also has a sense of efficiency. You will imagine yourself wearing simple straight-leg jeans and white socks, with a short trench coat outside, going to watch a grand drama. After the show, you walk slowly along the path outside the theater, as if carrying the lightness of the stage, walking back to the reality of the city from under the dreamy curtain.

Jennie's ballet style outfit

A popular fringed midi skirt. When you buy it, you have already posed in your mind, forming a complete picture: a vintage denim jacket over a black tank top, the skirt sways with a little western vibe as you walk. You will go to the front of the livehouse, wave and sway to the rhythm of the DJ, and the fringes on your body record the rhythm of your movements.

Raimonda Kulikauskiene/Getty Images

A bra with a distinctive design style. The moment you receive it, you start to think about dozens of fancy matching methods. You imagine wearing it over a sheer skin-tight jacket, making it the core highlight of the whole OOTD, or just wearing the bra with a moto jacket draped over, naturally outlining your figure and showing yourself generously. Its appearance scene is more specific: on the square where thousands of people dance to their hearts' content, under the spotlight of the music festival, you will be the focus of the crowd.

Source from official Aimer brand account

This is the magic of "non-daily items" — the moment you buy it, you have already imagined a wonderful special occasion in advance. Just owning these items is preserving your imagination of a different life elsewhere.

These ideas often come randomly, especially when people are trapped by the trivial daily routine. When you are overwhelmed by overtime work and the document on the screen is not finished yet, your mind will unconsciously fly to a little-known European town, thinking that you should pick a time to plan a solo trip; when you are preparing for exams in the library, one second you are still memorizing questions, the next second you are already planning to go to that exquisite tavern to take photos with friends and change to a new look.

Source from official Aimer brand account

On the commuter subway that runs between your home and workplace, such ideas are most likely to pop up: you seem to suddenly switch to the "outfit observation" mode, looking at the shapes of people in the carriage, and imagining what kind of occasions they are going to for a new day, then you open the shopping website by yourself and add several clothes that you have been reluctant to buy for a long time to the cart. Next time, don't wear it to squeeze through the crowd on your way to work, leave it for a destination-free citywalk.

When you are distracted by these reveries, what you buy is not just a non-daily item, but the dress code for your future outing. These beautiful clothes have actually been hidden in the wardrobe waiting for the moment to be worn out. It does not have to be a grand occasion, they are just waiting for the opportunity when you allow "non-daily" moments to happen.

02 When Underwear No Longer Only Serves to "Hide"

The beach in Aranya always has a faded tranquility, with light-colored sand, gray-blue sea and white fences, waiting for the moment to be dotted with a few bright colors. That is often the moment when a special occasion comes — last weekend, the Xiami Music Festival was held on this beach.

Young people have long been looking forward to such a collective carnival, and many of them have prepared full matching outfits in the wardrobe long in advance, to show their most shining side.

On the beach, a girl with a blue headscarf wears a sheer long-sleeve top, with a denim zip-up bra worn as the outermost layer, the chemical reaction between the white lace dress and suede boots makes her look like an elegant wandering poet;

Some people casually tie a blue shirt around their waist and step on a pair of suede long boots, as if they have traveled to the seaside right out of a road movie; others layer a beige crochet cardigan over a short top of the same color, with an oversized coat loosely draped over their shoulders, leaning against the mirror with a free and easy vibe.

Women of different styles and free spirits together form the unique fashion sense of the beach music festival, piecing together a vibrant picture.

These sweet and cool girls gather especially in front of a red-themed storefront by the beach. It is the pop-up store of "Aimer Cover Studio", where all of them share the same outfit element — the cover bra, which is exactly the exposure of a "non-daily item".

"Aimer Cover Studio" pop-up store at Xiami Music Festival

There are minimalist style outfits — wearing all white directly, with the shirt naturally open as a coat, the hem loosely draped over the white long skirt, the cover bra and the black denim boots on the feet together form the core visual elements; the same black style can also be worn gently and elegantly, with a white lace-up cardigan tied in a knot at the chest, paired with a black and white polka dot midi skirt, hair neatly combed back behind the head.

Both looks are textbook examples of achromatic outfits. The black and white matching is inevitably monotonous, and the moderate skin exposure brought by the cover bra just offsets the dullness, which can be a little handsome romance in a relaxed vibe, or elegant yet free and easy.

The brown style can also be interpreted in two different vibes. When paired with a vintage denim jacket and light denim shorts, the jacket is half-slumped on the shoulder, hands in the pockets, showing the American retro vibe; when matched with a beige crochet cardigan and white trousers, it suddenly becomes gentle — the hollowed-out crochet pattern and the cross straps on the chest overlap, creating a quiet, vacation-style laziness.

This is indeed quite different from the familiar old Aimer brand.

From August to September this year, Aimer's autumn new product launch launched the new "Cover Bra" series, around a shared theme: "Innerwear can also be fashion". It is still comfortable and close-fitting, retains sexiness, but its expression is bolder, more outward and more enthusiastic.

On Aimer's poster, the spokesperson Wen Qi wears a blue-purple sheer skin-tight jacket, with the denim zip-up style directly layered on the outermost side — the underwear is not hidden under any layer of clothes, the wide shoulder straps and the front zipper neatly fall into the forefront of sight, paired with wide-leg pants of the same series. She puts her hands in her pockets and looks at the camera, with a steady look in her eyes, not waiting for anyone to notice her, she already knows that she is standing at the center of the frame.

This "sense of being the protagonist"